Episode description
Citroën in many ways were like the Tesla of the 1950’s and 60’s. Where other car manufacturers were making normal, everyday cars, Citroën were ripping up the rulebooks and reinventing just what a car could be in their own mad, Gallic way. Their approach to almost every aspect of the car was unique, new, and, well, Citroën-esque. And it’s not like different meant “wrong”. The Citroën SM introduced innovative features such as self-centering steering and rain-sensing wipers years before they became mainstream. So, with a pedigree like this, why aren’t we all driving around in Citroën’s today? Why did the SM only sell 13,000 cars before taking Citroën into bankruptcy?