Episode description
Steve Saxty has been given unprecedented access to BMW to tell their story through a series of books, and he’s let me pluck this one from “BMW’s Hidden Gems” – the story of how BMW created a reimagining of the 2002. So, with Steve’s help, here’s the story of BMW’s 2002 for the year 2002!
Link to Steve's BMW books: https://www.stevesaxty.com