Higher Ed Deliberation: Crafting a Student-Centric Marketing Strategy

Have you ever heard the expression “there’s plenty of fish in the sea?” The same can be said when it comes to marketing in higher education.

But how do you know when it’s time to get deliberate with your marketing strategy? Grab your fishing pole and find out.

We are joined by Bart Caylor, President and founder of Caylor Solutions. With over two decades of experience at Caylor Solutions, Bart knows how to navigate the sea of higher education marketing.

In this episode, we delve into the key aspects of crafting a successful marketing strategy.

Join us as we discuss: 

- The “greatest secret” in higher ed marketing (8:02)

- Two common key faults in marketing strategies (15:28)

- AI and its role in marketing at higher education institutions (21:29)

- Three steps to being intentional with your student-centric marketing (26:54)

Check out these resources we mentioned during the podcast:

- The Higher Ed Marketer Podcast with Bart Caylor and Troy Singer
- “This is Marketing” by Seth Godin

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Biblical Higher Ed Talk in your favorite podcast player.
 

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