Fundraising Fundamentals: The Importance of Building Relationships

Fundraising is often considered the elephant in the room of Higher Education.

But why do we avoid the subject like it's taboo?

It’s time to put the fun in fundraising and improve the donor experience.

That’s why we’re talking to Brad Layland, CEO at The FOCUS Group. He literally wrote the book on it — Turning Donors into Partners.

In this episode, we deconstruct the fundraising dance.

Join us as we discuss: 

- [9:09] How fundraising builds community

- [11:07] When fundraising gets awkward

- [14:36] Building authentic donor relationships

- [21:54] Three fatal mistakes when approaching fundraising

Check out these resources we mentioned during the podcast:

- The FOCUS Group

- Turning Donors into Partners

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Biblical Higher Ed Talk in your favorite podcast player.
 

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