Beyond the Wrench - podcast cover

Beyond the Wrench

Jay Goninenwrenchway.com

How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.

The Beyond the Wrench Podcast is powered by WrenchWay.

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Episodes

2025 Voice of Technician Survey Results

Leaders from WrenchWay and ASE dive into the findings of the 2025 Voice of Technician Report. We discuss what technicians want from employers, preferred work schedules, desired pay structures, and more. We also compare the results with last year’s survey and share our thoughts on some surprising stats! Download the 2025 Voice of Technician Report About Our Guests: George Arrants Vice President, ASE Education Foundation george.arrants@aseeducation.org Matthew Shepanek Vice President of Credential...

Dec 18, 20241 hr 2 min

Climbing the Ranks in the Shop

Brandon Ludwikowski, Co-Owner of Midwest Performance Cars, joins us to share his journey in automotive and as a flat rate technician. With strong shop leadership, a good shop fit, a positive attitude, and a desire to learn, Brandon's story is an inspiring example of what it really means to "work your way up" in the industry. View the view version of the podcast on YouTube About Our Guest: Brandon Ludwikowski Co-Owner, Midwest Performance Cars brandon@midwestperformancecars.com About Our Host: Ja...

Dec 11, 20241 hr 6 min

NHRA Driver Helping to Attract Technicians

Energetic NHRA Pro Stock Motorcycle Driver, Steve Johnson, makes his first appearance on Beyond the Wrench. After starting as an auto technician, Steve founded the BAT-man (Be A Technician) Scholarship to help break down barriers and attract more technicians to the industry. In this episode, he also shares tips on building your brand and takes us through his early racing years. Learn more or apply for the BAT-man Scholarship: https://www.stevejohnsonracing.com/scholarships View the view version ...

Dec 04, 20241 hr 7 min

Relationship-Driven Culture

Tim Winkeler, President & CEO of VIP Tires & Service, joins us to discuss how they prioritize relationships in building their shop culture. VIP Tires & Service has used staff feedback to drive improvements, learning valuable lessons along the way. These include the power of feedback, the importance of closing the feedback loop, and focusing on long-term company health. View the view version of the podcast on YouTube About Our Guest: Tim Winkeler President & CEO, VIP Tires & S...

Nov 27, 20241 hr 2 min

ASE & WrenchWay Partner to Enhance School Assist

In this recorded webinar, Jay Goninen and Mark Wilson, Co-Founders of WrenchWay, are joined by ASE President & CEO, Dave Johnson, to announce a new partnership with School Assist, the online platform that connects schools with industry. They discuss new product features, the growth of School Assist, and the progressive ASE and WrenchWay partnership. Referenced Materials: School Assist Webinar Slides Press Release: ASE & WrenchWay Join Forces to Reduce Technician Shortage ASE Education Fo...

Nov 13, 20241 hr 3 min

Career Advice for Aspiring Technicians

As a former technician, Larry Hourcle is now an Academy Instructor at the National Automobile Dealers Association (NADA) and a valuable voice for dealerships seeking growth. This episode explores Larry’s career transition, the importance of technician development, setting the right tone at the shop, and key career advice for technicians. View the video podcast on YouTube About Our Guest: Larry Hourcle Academy Instructor, National Automobile Dealers Association (NADA) lHourcle@nada.org About Our ...

Nov 06, 20241 hr 14 min

Engaging Young Minds in Diesel

Ray Clark, Director of Training and Development for Truck Country and Stoops Freightliner, shares insights on the industry's need to collaborate with schools. He emphasizes the importance of building relationships with students starting in middle school, discusses challenges in getting counselors to advocate for the trades, and highlights key elements for conducting effective advisory committee meetings. View the video podcast on YouTube About Our Guest: Ray Clark Director of Training and Develo...

Oct 30, 20241 hr 1 min

Bridging the Auto & Truck Skills Gap

Brent Kindred, Vice President of The Wisconsin Automobile & Truck Dealers Association (WATDA) Foundation, addresses the status of the technician shortage and stresses the importance of industry involvement with schools to help fill the gap. He shares how the WATDA Foundation provides scholarships and summer camps for middle school students to ignite interest in auto and diesel careers. View the video podcast on YouTube About Our Guest: Brent Kindred Vice President, WATDA Foundation bkindred@...

Oct 23, 20241 hr 3 min

Building Student Connections in Talent Acquisition

Nick Stafford, Talent Acquisition Lead at JX Truck Center, strives to serve each person he meets in their career journey. He emphasizes the importance of building relationships with students during the recruitment process, explains why the traditional “hard sell” recruiting approach is outdated, and shares insights on the growing number of sponsored students. View the video podcast on YouTube About Our Guest: Nick Stafford Talent Acquisition Lead, JX Truck Center nstafford@jxe.com About Our Host...

Oct 16, 20241 hr 8 min

Future of Independent Collision Shops

Cole Strandberg, Managing Director at Focus Investment Banking and Host of the Collision Vision Podcast, discusses three future growth options for single-location shops. He highlights helpful Small Business Administration (SBA) resources and examines opportunities arising from retiring boomer shop owners. View the video podcast on YouTube About Our Guest: Cole Strandberg Managing Director, Focus Investment Banking Host, Collision Vision Podcast cole.strandberg@focusbankers.com About Our Host: Ja...

Oct 09, 202456 min

Advances in Auto Body

Jason Garfoot, Global Portfolio Manager at 3M, started by custom painting motorcycle helmets for friends, which sparked his passion for the body and paint industry. Now at 3M, he is exploring “the science of why,” and gathering insights from forward-thinking industry leaders to continue to drive progress. View the video podcast on YouTube About Our Guest: Jason Garfoot Global Portfolio Manager, 3M jgarfoot@mmm.com About Our Host: Jay Goninen Co-Founder & President, WrenchWay jayg@wrenchway.c...

Oct 02, 20241 hr 7 min

Inspiring the Next Gen of Technicians

Ryan Marrinan, Body Repair Trainer at the 3M Collision Repair Academy, began as a technician. Now, he helps shape future technicians by inspiring young people about automotive technology—explaining the “why” behind engineers’ designs and teaching technicians of all experience levels. View the video podcast on YouTube About Our Guest: Ryan Marrinan Body Repair Trainer, 3M Collision Repair Academy rmarrinan@mmm.com About Our Host: Jay Goninen Co-Founder & President, WrenchWay jayg@wrenchway.co...

Sep 25, 20241 hr 6 min

Customer Care in the Service Drive

Deron Lundgren, Zone Retailer Aftersales Manager at Subaru of America, shares strategies for improving customer relationships and driving new business. He discusses techniques such as evaluating inbound calls, using role-playing for team coaching, and conducting clear communication with customers to enhance the service experience. View the video podcast on YouTube About Our Guest: Deron Lundgren Zone Retailer Aftersales Manager, Subaru of America dlundg@subaru.com About Our Host: Jay Goninen Co-...

Sep 18, 20241 hr 11 min

Understanding ADAS

Jay "Joern" Aebert, Master Technician, breaks down Advanced Driver Assistance Systems (ADAS)—simplifying everything from setting up ADAS in your shop and mastering the core knowledge needed to operate the technology, to creating the ideal space and environment for repairs. View the video podcast on YouTube About Our Guest: Jay Aebert Master Technician Connect with Jay on LinkedIn About Our Host: Jay Goninen Co-Founder & President, WrenchWay jayg@wrenchway.com | 608.716.2122 WrenchWay Resourc...

Sep 11, 20241 hr 11 min

Making Technician Training Accessible

David Boyes, President of Today’s Class, joins us to discuss how their company has made training more accessible for today’s technicians. Today’s Class focuses on the automotive aftermarket by creating personalized learning paths, adapting to ongoing industry advancements, and offering concise lessons that users can easily retain and build upon. View the video podcast on YouTube About Our Guest: David Boyes, President, Today’s Class dboyes@todaysclass.com About Our Host: Jay Goninen Co-Founder &...

Sep 04, 20241 hr

Understanding Dealership Financials

From valet to Dealership Academy Instructor at the National Automobile Dealers Association (NADA), Jim O'Donnell joins us to discuss financial management in a dealership. He highlights how 40-60% of gross profit comes from the fixed ops department, but it rarely gets the attention it deserves. Jim emphasizes the importance of focusing on fixed ops and offers tips for communicating financial information to the team. View the video podcast on YouTube About Our Guest: Jim O'Donnell Dealership Acade...

Aug 28, 20241 hr 3 min

Fostering Real Connections with Auto Schools

Mike Wiant, Regional Sales Representative at Shelby American, is a catalyst in the auto industry, driven by a passion for inspiring students and engaging with local schools. From initiating exciting events like, "Drive a Shelby to School Day" and “AutoBlast,” Mike is dedicated to getting students excited about careers in the auto profession. His efforts also support schools and help foster strong relationships between shops and schools. View the video podcast on YouTube About Our Guest: Mike Wia...

Aug 21, 20241 hr 7 min

Master Technician Pays it Forward with Positivity

As an ASE Master Automotive Technician, Robert Solei's positive attitude and happiness are contagious both in the shop and throughout this episode. He walks us through his career, highlighting his early years as an automotive technician, discussing a life-changing event that shaped his outlook today, and sharing his honest opinion on the flat rate pay system. View the video podcast on YouTube About Our Guest: Robert Solei ASE Master Automotive Technician Connect with Robert on LinkedIn About Our...

Aug 14, 20241 hr 2 min

Leading with Shop Values

Bruce Spencer, Owner of Walt Eger’s Service Center, shares his journey from corporate life to shop ownership. He emphasizes the importance of hiring a COO, living by the shop's values, fostering friendly competition among technicians, and maintaining the right level of profit transparency with his team. View the video podcast on YouTube About Our Guest: Bruce Spencer Owner, Walt Eger’s Service Center bruce@walteger.com About Our Host: Jay Goninen Co-Founder & President, WrenchWay jayg@wrench...

Aug 07, 20241 hr 7 min

How Walser Supports & Empowers Technicians

Derek Thompson, an ASE World Class Toyota Technician at Walser Toyota, walks us through how Walser has prioritized their technicians, the expansion of their new shop, and how Derek has maintained his most important tool—his body—throughout his years as a technician. View the video podcast on YouTube About Our Guest: Derek Thompson ASE World Class Toyota Technician, Walser Toyota dlthompson@walser.com About Our Host: Jay Goninen Co-Founder & President, WrenchWay jayg@wrenchway.com | 608.716.2...

Jul 31, 20241 hr 3 min

100 Years of Milwaukee Tool

Ryan Mack, Group Project Manager, walks us through 100 years of Milwaukee Tool—from the fresh beginnings in Wisconsin, to cordless tools getting the attention of technicians, to the massive brand loyalty Milwaukee Tool has built today. Ryan gives an inside look at the multinational company. View the video podcast on YouTube About Our Guest: Ryan Mack Group Project Manager, Milwaukee Tool ryan.mack@milwaukeetool.com About Our Host: Jay Goninen Co-Founder & President, WrenchWay jayg@wrenchway....

Jul 24, 20241 hr 3 min

Collision Technician Survey Results & Analysis

Dara Goroff, Vice President of Planning & Industry Talent Programming at I-CAR, discusses findings from their recent collision technician survey and efforts to promote collision careers. Key takeaways include the importance of gathering anonymous staff feedback, listening to their needs, and being prepared to make changes based on their input. View the video podcast on YouTube About Our Guest: Dara Goroff Vice President of Planning & Industry Talent Programming, I-CAR dara.goroff@i-car.c...

Jul 17, 20241 hr 4 min

What’s New with ASE? A Chat with the CEO

Dave Johnson, President & CEO of the National Institute for Automotive Service Excellence (ASE) dives into all things ASE-related. Dave shares his personal journey, industry insights, and the critical challenges faced by automotive professionals today. View the video podcast on YouTube About Our Guest: Dave Johnson President & CEO, National Institute for Automotive Service Excellence (ASE) djohnson@ase.com About Our Host: Jay Goninen Co-Founder & President, WrenchWay jayg@wrenchway.c...

Jul 10, 20241 hr 10 min

Financial Guru Discusses Technician Pay

Anders Gustafson, Co-Founder of ShopLevers and former shop owner, breaks down technician compensation. He shares lessons learned from starting a new shop, including the importance of incentive plans, offering benefits like health insurance, and evaluating pay plans correctly. View the video podcast on YouTube About Our Guest: Anders Gustafson Co-Founder, ShopLevers Follow Anders on LinkedIn Sponsor: Jasper Engines and Transmissions About Our Host: Jay Goninen Co-Founder & President, WrenchWa...

Jul 03, 20241 hr

Supporting Skilled Trades Programs

Danny Corwin from Harbor Freight Tools for Schools and Jay Abitz from Freedom High School discuss why shops, dealerships, manufacturers, and other businesses need to support skilled trades programs. They also dive into the struggles schools are facing, from budget cuts to a lack of administrative support. View the video podcast on YouTube About Our Guests: Danny Corwin Executive Director, Harbor Freight Tools for Schools dcorwin@hftforschools.org Jay Abitz Automotive Instructor, Freedom High Sch...

Jun 26, 20241 hr 5 min

Shop Leadership & Management Advice

John Spence, one of the top business experts in the world, author, CEO, and speaker, is back to offer key leadership and management advice. He covers the elements of a good culture, the importance of caring for your people, and the impact that keeping toxic high-performing people can have on your business. View the video podcast on YouTube About Our Guest: John Spence CEO, John Spence LLC john@johnspence.com Sponsor: Jasper Engines & Transmissions About Our Host: Jay Goninen Co-Founder &...

Jun 19, 20241 hr 3 min

Teacher Shortage Crisis

Matt Kerhin, Technology & Engineering Teacher at Hartford Union High School, joins us to talk about the huge teacher shortage in technical education—from the impact of retiring teachers to training the next generation and the costs of retaining teachers. View the video podcast on YouTube About Our Guest: Matt Kerhin Technology & Engineering Teacher, Hartford Union High School matt.kerhin@huhs.org Sponsor: Thermo King About Our Host: Jay Goninen Co-Founder & President, WrenchWay jayg@...

Jun 12, 20241 hr 14 min

Leadership Transition—Going from Technician to Manager

Russ Green, Operations Officer at Machinery Advisors Consortium, expresses how top employers need good leaders to keep people happy. Understanding employees, proper career growth, and keeping up with the industry pace are key to nurturing future leaders. View the video podcast on YouTube About Our Guest: Russ Green Operations Officer, Machinery Advisors Consortium russ.green@machineryadvisors.org Sponsor: Jasper Engines & Transmissions About Our Host: Jay Goninen Co-Founder & President, ...

Jun 05, 20241 hr 2 min

Technician Pay Deep Dive

Tanner Brandt, President of Autodiag Clinic, discusses the value of evaluating your technicians’ actual take-home income and the necessity of proper pay plans when assessing technician compensation. Tanner also dissects WrenchWay’s recent Technician Pay Survey and Technician Compensation Tool. To see how much technicians are making in your area and to contribute your own data anonymously, visit wrenchway.com/pay . View the video podcast on YouTube About Our Guest: Tanner Brandt President, Autodi...

May 29, 20241 hr 3 min

Improving Your Dealership or Shop

Jay Marrazzo, General Manager of AIM Group, LLC, brings a fresh perspective on how shops and dealerships can improve by thinking of different departments as having different cultures. He also gets candid and discusses our industry's shortcomings. View the video podcast on YouTube About Our Guest: Jay Marrazzo General Manager, AIM Group, LLC jay@aimgroupsales.com Sponsor: Sonic Tools About Our Host: Jay Goninen Co-Founder & President, WrenchWay jayg@wrenchway.com | 608.716.2122 WrenchWay Reso...

May 22, 20241 hr 5 min
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