Changing Technicians’ Perception of Your Shop | Tim Winkeler, VIP Tires & Service

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This week, we’re excited to welcome Tim Winkeler, President and CEO of VIP Tires & Service. The focus of this episode is around changing the perception of your shop amongst technicians to make it a more attractive place to work.

Tim shares a number of excellent strategies they’ve used to change the perception of VIP Tires — from just a tire shop to providing top-notch mechanical services while continuing to be really great at the tire business.

About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
jayg@wrenchway.com | 608.716.2122

About Our Guest
Tim Winkeler
President & CEO, VIP Tires & Service
207.740.0169 | twinkeler@vipauto.com
LinkedIn: https://www.linkedin.com/in/timwinkeler/

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