Hello everyone . This is Jason Crosby of SHP . We have Jeremy Miller with Boost by Design , our esteemed digital marketing guru for the last several years , where we've obviously trusted him with our services and trust him enough to have him on here to talk about some general marketing tidbits for your small business . Welcome , jeremy .
What advice would you give to folks as they sort of organize and channel their marketing efforts ?
Thanks , Jason .
So what I want to begin with is kind of a very high altitude view that a lot of companies don't necessarily consider at first is making sure that you have control over all your digital channels , whether that be LinkedIn , the logins to your website , the logins to your hosting , whether that be LinkedIn , the logins to your website , the logins to your hosting .
We have run into plenty of times where we've onboarded a new client and it's taken several months because an employee that only had there was one employee that had access to LinkedIn , and that was it .
There was another employee that had LinkedIn access to YouTube , and that was it , and now they don't work there anymore and now the company no longer controls that channel .
So making sure , if you're in the middle of a marketing campaign with a digital marketer or if you're considering one in the future , the very first step is to make sure that you control that the company controls and owns the access to your social media channels , to your website .
Company controls and owns the access to your social media channels , to your website , to your hosting , to anywhere that your company name might be showing up online . You want to make sure that there's either a catch-all email , whether it's a support email internally that you have or that the principals of the company own .
That that's going to save you a lot of headaches and that's also going to expedite a lot of your marketing strategies if you are starting to kick off a new marketing campaign .
That's excellent information and , as you know , for our audience . We've unfortunately had to experience that where Jeremy helped us out with outgoing employees , but also we've experienced that with one of our hospital clients that had to do the same thing and it can be quite the headache .
So as folks go through that , it sounds like sort of a preparedness sort of plan in your digital marketing of backup folks , backup plans and that sort of thing . Healthcare moves fast , but SHP moves faster . Our strategic consulting helps you stay ahead Expert advice on growth , financial planning and adapting to industry changes . Partner with SHP to secure your future .
What are some other next steps you would advise folks as they try to come up with an all-encompassing you know online marketing plan ?
One of the things that is really going to help is data . So , whether you've got Google Analytics installed on your website or a different analytics platform , you want to make sure that you have that data that's being collected , that you hopefully have historical data so you can compare year over to year .
And if you don't have that , you need to get that integrated as soon as possible because you can create new content , you can run ad campaigns , but if you are not seeing the data , the analytics come in , you can't create a ROI for yourself , so you have no idea what's working .
So , beyond making sure that you control all your digital channels , making sure you have that access to the analytics , that's implemented properly , because you don't want to be spending marketing dollars if you're not making any new , if you're not driving any new business .
So how frequent ? And obviously you know if you've got newsletters , you've got LinkedIn , as you mentioned , your website , google Analytics . There's so many different channels to look at For those that don't have the time , necessarily the expertise . How frequent would you look at that information and then , I guess , go a step further ?
How do you leverage that as sort of next steps ?
further . How do you leverage that as sort of next steps ? So yeah , that can be . Part of the confusion is that every platform has their own source of analytics . So if you're running an email campaign , if you've got MailChimp , constant Contact , whatever , they have their analytics . If you're running meta campaigns or LinkedIn campaigns , they have their own metrics .
So it really depends on how granular you want to get . For a C-suite 10,000-foot view , everything will funnel into a Google Analytics so you can see from a quick five-minute review of a report where the majority of the traffic is coming from .
If you want to get more granular , for any internal employees or marketing consultants , they'll be the ones that will go on all those different platforms . But for being able to report to the overall health of your marketing campaigns , one solid analytics source or platform is really helpful . Google Analytics can be that platform is really helpful .
Google Analytics can be that there are also third-party platforms that we use that collate all that data into one place where you can view all that .
Very , very helpful and again , as a client of Jeremy's , I can certainly attest we may be a bunch of data geeks at SHP but we certainly don't have a lot of time to review things . Jeremy does a great job every month of channeling that for us on a single view , a single report , to kind of look at things going forward .
Jeremy , appreciate your time as someone who can definitely speak to your helpfulness with our digital marketing . We hope that those listening will as well . You can find Jeremy at boostbydesigncom . Thanks , jeremy .
Thanks , jason . This has been an episode of Beyond the Stethoscope Vital Conversations with SHB . Your hosts today have been me , aaron Higgins .
And me , jason Crosby . This is a production of Strategic Healthcare Partners . Our executive producers are Mike Scribner and John Crew , our editor is Nila Wiebe and our social media manager is Jeremy Miller , with Boost by Design , transcription by a robot and tweaked by me , a human , jason Crosby .
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