Dive into the latest episode of "Beyond the Sets and Reps," where your spirited host, Brandi Clark, the Messy Hair Millionaire, takes you through the rewarding process of launching a profitable fitness business. Brandi, with her wealth of experience as a group fitness instructor, personal trainer, and entrepreneur, shares her expertise on how to effectively attract and enroll clients into your fitness programs. Whether you're just starting out or have an established business, this episode is pac...
Jul 07, 2025•39 min•Ep. 77
In today's episode, we're diving deep into a candid conversation about the state of your business and the untapped potential within you. Picture it: just you and me, no fancy introductions or polished edits—just real talk. As you're either cruising in your car or taking a stroll, I want you to focus closely on what we're discussing today, because this could be a pivotal moment for your business journey. I share my own hectic journey of entrepreneurial struggle where I tried every training, cours...
Jun 23, 2025•28 min•Ep. 76
In this jam-packed episode of Beyond the Sets and Reps, Brandi Clark (aka the Messy Hair Millionaire) breaks down the three C's of online fitness business growth: coaching, cohorts, and courses; and exactly where you should start depending on your stage of business. Whether you're transitioning from in-person training to the online space or you're brand new to building a fitness brand, Brandi walks you through the strategic order to launch, grow, and scale, without getting stuck in analysis para...
Jun 16, 2025•25 min•Ep. 75
In this high-energy, no-fluff episode of Beyond the Sets and Reps, Brandi Clark (aka the Messy Hair Millionaire) walks you through her signature 4-step method to launch or reignite your fitness business in just 12 weeks—using only social media, your face, and your phone. Originally built as a 90-day accelerator, this framework helped Brandy and her clients go from zero to cash-in-hand fast—without relying on complicated software or endless tech setup. Whether you're starting from scratch or stuc...
Jun 09, 2025•25 min•Ep. 74
In this real-talk episode of Beyond the Sets and Reps, Brandi shares a behind-the-scenes, heart-to-heart message for every fit pro and coach grinding through their early years in business. If you're still working toward your first $100K year, this is the episode for you. Brandi opens up about: Why the first $100K is the hardest money you’ll ever make How your systems, offers, messaging, and mindset will evolve What it means to “shoot first and aim later” in your business Why getting your reps in...
Jun 02, 2025•20 min•Ep. 73
In this powerful episode of Beyond the Sets and Reps, Brandi is getting real about tracking—not the complicated kind, but the critical kind every beginner fitness business owner needs to grow consistently. If you’re still trying to land consistent clients, increase engagement, or generate steady income from your fitness-based biz, this one’s for you. Brandy breaks down the exact metrics you should be paying attention to week after week—including the four Daily MMAs (money-making activities) that...
May 26, 2025•19 min•Ep. 72
In this candid and energizing episode, Brandi pulls back the curtain on one of the most common struggles for online fitness professionals; what to say when content creation feels overwhelming. Whether you’re a seasoned trainer or just starting your business, she walks you through the exact prompts she uses to help her clients create a full month of content ideas, without burning out or overthinking it. You’ll learn: The top questions to ask yourself when you feel stuck How to turn everyday conve...
May 19, 2025•19 min•Ep. 71
In this episode, Brandi Clark welcomes Nicole Spencer; fitness industry veteran, former Equinox manager, studio founder and creator of Authentic Conversion, to explore what it really takes to build, sustain and ultimately sell a coaching business. Nicole walks listeners through her accidental entry into fitness coaching, the rapid growth and eventual multi-six-figure sale of her brick-and-mortar studio, and the launch of a seven-figure online consulting brand. She shares why business owners shou...
May 12, 2025•49 min•Ep. 70
In this episode of Beyond the Sets & Reps, host Brandi Clark sits down with Six-Figure Framework graduate Sarah Gear, a full-time working mom who transformed a nonexistent business into a thriving coaching practice; and all in just 12 weeks. Sarah shares how she went from being a part-time Beachbody coach to building her own legit coaching business with a 75% close rate, signing 1–2 new clients every week. Tune in as Sarah reveals what it really looked like to start from scratch while balanc...
May 05, 2025•16 min•Ep. 69
In this episode of Beyond the Sets and Reps, host Brandi Clark dives deep into the essential art of content creation for online business success. Let’s dive in on why simply posting on social media isn’t enough as Brandi outlines the real strategies behind building connection, trust, and ultimately sales through your content. If you've been feeling stuck posting consistently without seeing engagement, comments, DMs, or sales, this is the episode you’ve been waiting for. Brandi introduces the Cli...
Apr 28, 2025•23 min•Ep. 68
In this episode of Beyond the Sets & Reps, host Brandi Clark drills into what fitness‑industry entrepreneurs should examine before hiring their first, or next business coach. Speaking from experience with both stellar and sub‑par mentors, she lays out a practical checklist: trust your intuition, make sure the coach’s claims feel believable, confirm you connect with their personality, ensure their teaching style matches the way you learn, verify they have genuine client results, and observe w...
Apr 21, 2025•13 min•Ep. 67
In this episode Brandi Clark will explain what exactly a social media strategy is, help you determine if you really need one and explain how to create a SIMPLE social media strategy that will work for you, help you find more followers and enroll more clients into your fitness business, programs and course. . The Profit Accelerator - April 14-18 https://standoutfitpro.com/profit-accelerator And when your ready, here’s how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: htt...
Apr 14, 2025•23 min•Ep. 66
In this episode of Beyond the Sets & Reps, host Brandi reveals seven essential character traits shared by the most successful coaches in the fitness industry. Drawing on personal experiences and stories from the field, Brandi shows how self-discipline, grit, consistent action, a growth mindset, decisiveness, trustworthiness, and confidence can transform any coaching business. Listeners will learn how to harness these traits to overcome doubts, stay resilient during business lows, and ultimat...
Apr 07, 2025•20 min•Ep. 65
In this episode of Beyond the Sets & Reps, Brandi welcomes Christine Conti, a multi-career entrepreneur and founder of Fit Fix Now and Contifit, to share her extraordinary journey from investment banking to teaching, and ultimately to running a successful international health and wellness brand. Christine opens up about the life-altering autoimmune diagnosis that forced her to reevaluate her priorities, overcome deep depression, and discover her true purpose. She explains how turning setback...
Mar 31, 2025•1 hr 2 min•Ep. 64
In this episode of Beyond the Sets & Reps, host Brandi Clark—also known as the “Messy Hair Millionaire”—tackles one of the biggest sticking points in fitness entrepreneurship: how to price your programs and services. Drawing on her experience as a two-time gym owner and national business mentor, she explains why the idea of “charging your worth” is misleading and instead shows listeners how to determine initial pricing based on factors like confidence, expertise, and client results. Brandi a...
Mar 24, 2025•13 min•Ep. 63
In this episode, host Brandi Clark sits down with Maddie, an emerging force in the online fitness space, to discuss her remarkable transformation from struggling trainer to closing 80% of her sales calls. Maddie opens up about the days when she tried to sell low-priced e-books and hoped potential clients would notice her free workout videos—all without tangible results. She shares how taking a leap of faith and investing in a structured mentoring program completely reshaped her business. Listene...
Mar 17, 2025•28 min•Ep. 62
In this episode of Beyond the Sets & Reps, host Brandi Clark, also known as the Messy Hair Millionaire, dives into one of the most crucial yet misunderstood aspects of building a standout fitness business—niching down. She breaks down why “the riches are in the niches” and why simply targeting “busy moms” or “men over 40” isn’t enough to attract the right clients. Drawing from her experience as a group fitness instructor, personal trainer, and business mentor, Brandy shares insights from a r...
Mar 10, 2025•11 min•Ep. 61
In this episode of Beyond the Sets & Reps, host Brandi Clark introduces four simple yet powerful questions designed to help business owners break through stagnation and move forward with clarity. Inspired by a thought-provoking book by Drew Hanlen, Brandi shares how these questions exposed areas where she was unknowingly holding herself back—both personally and professionally. She also walks through a revealing exercise where her team evaluated her leadership and the business using these fou...
Mar 03, 2025•18 min•Ep. 60
Join Brandi Clark aka The Messy Hair Millionaire as she identifies the first common barrier to financial success: the failure to implement daily money-making activities consistently. She emphasizes that daily content creation is not merely about posting for the sake of posting, but about developing content that genuinely resonates with your ideal clients. It’s about understanding their struggles and crafting messages they find relatable and engaging. The next point of discussion highlights the i...
Feb 24, 2025•23 min•Ep. 59
Listen in as Brandi Clark coaches and Bri Scully in a candid conversation about the struggles that many business owners face, particularly those in the fitness industry. Brie opens up about her journey — from the inception of her business to the emotional and logistical challenges that came with motherhood and transitioning to her new business focus. Throughout this episode, Brandi emphasizes the importance of personal mindset in business success. She probes Bri into what it truly means to her t...
Feb 17, 2025•32 min•Ep. 58
Join Brandi Clark as she takes a deep dive into the often overwhelming world of content creation, an essential element for any successful fitness entrepreneur. Brandi shares a valuable framework that her team uses and teaching their clients inside the Six Figure Framework program, aptly termed the "Content Brain Dump." This innovative spreadsheet becomes a roadmap for organizing ideas that fall under content categories, such as "Connect or How To," "Hope or Inspiration," and "Conviction or Truly...
Feb 10, 2025•23 min•Ep. 57
Tune in as Brandi invites six previous clients who participated in the Six Figure Framework to spill the tea on what it's really like to work with her inside the Six Figure Framework. This alumni panel discusses their unique business models, the transformations they underwent while working with Brandi, and the fundamental strategies they implemented that led to their success. Each guest reflects on their initial hesitations to join the program, including fears related to financial investment, te...
Feb 03, 2025•57 min•Ep. 56
In this exciting episode of Beyond the Sets and Reps, Brandi explores the critical question of when to seek out a coach or mentor in the fitness business space. She outlines three key scenarios that indicate the right time to invest in coaching, starting with those just beginning their journey. Brandi emphasizes that hiring a mentor can provide invaluable insights, structure, and guidance during the early phases of establishing a business, saving time and preventing costly mistakes. For those wh...
Jan 27, 2025•42 min•Ep. 55
Gather around as host Brandi Clark relates a critical insight about consumer behavior, particularly the urgent shift towards instant gratification, influenced not just by the rise of technology but also by new treatments like GLP-1. This development has significantly altered buying motivations as consumers increasingly lean towards quicker solutions rather than traditional, labor-intensive methods of achieving health and fitness goals. In her candid style, she underscores the need for business o...
Jan 20, 2025•30 min•Ep. 54
Whether you subscribe to the traditional "launch" cycles, coach 1:1 or in groups/cohorts or not, you will want to tune into this episodes. Join Brandi Clark as she walks you thru her proven 5 phase "promotional stack" (or launch) cycles and how following these 5 phases will help you: increase your visibility on social media increase your reach to other audiences pull people into your conversion events convert new leads into your program In this episodes she explains each cycles in detail and eve...
Jan 13, 2025•31 min•Ep. 52
Reflecting on her past struggles in 2024, Brandi shares key lessons learned and outlines an actionable roadmap aimed at achieving $1 million in revenue in 2025 Brandi emphasizes the importance of lead generation, client retention, and building a support network. Join Brandi as she motivates fitness professionals to elevate their businesses and reach their dreams in the coming year. Text "SPIRAL" to 208-974-4919 to get your hands on the Viral Spiral and learn how to take 1 piece of content and tu...
Jan 06, 2025•43 min•Ep. 51
Do you ever wonder what you should be doing from day to day to actually grow your business? Like, what are the "things" that you should do each day in order to feel like your moving forward and finally start to see consistent sales each week? Join Brandi Clark as she walks you thru the 4 Daily Money Making Activities and why you should be tracking these MMA if your not seeing progress in your business. . >> HERE'S THE MMA PLANNER: https://amzn.to/41peBLN << . MyClientConnections.com ...
Dec 16, 2024•30 min•Ep. 50
The episode delves into Suzanne’s pivotal decision to invest in the Six Figure Framework, the challenges she overcame, and the profound impact it had on her business, including landing a wellness contract for over 400 employees. Brimming with actionable insights, heartfelt anecdotes, and motivational advice, this episode is a must-listen for anyone looking to take their business to the next level. Get ready to be inspired to step out of your comfort zone and into your potential! Book a call with...
Dec 09, 2024•26 min•Ep. 49
Are you a fitness professional or coach who has been working to grow your business but feel like you aren't making any traction? Maybe you post consistently but no one likes or comments back? Maybe you offer you lead magnets and nobody wants them? Or maybe you have an amazing program that will change peoples lives, but your following isn't getting the message? Join Brandi Clark as she outlines the Six Figure Framework and what it can do to help you find and enroll more clients...organically (wit...
Dec 02, 2024•31 min•Ep. 48
Which is better for your fitness business, social media marketing or email marketing? Where should you be focusing your time and energy...on increasing your follower count or increasing your list size? In this episode Brandi Clark dives into the topic of social media vs email for generating new sales and finding new clients for your online business, hybrid business and even your gym or studio. Make 2025 Your First Six Figure Year - December 7th - $97: https://standoutfitpro.com/6f-masterclass-20...
Nov 25, 2024•31 min•Ep. 47
