Beyond The Prompt - How to use AI in your company - podcast cover

Beyond The Prompt - How to use AI in your company

Jeremy Utley & Henrik Werdelinpodcast.beyondtheprompt.ai
Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advance exponentially.

Episodes

Eric Porres is Rewiring Logitech’s Org for the AI Age. First; he trained 800 people himself.

In this episode, Eric Porres, the newly appointed Global Head of AI at Logitech, walks us through his mission to transform a 7,000-person organization into a team of AI-fluent knowledge workers. He shares what his first 100 days looked like—from running a company-wide GenAI survey to personally training over 800 colleagues—and how those efforts laid the foundation for a scalable, human-centered AI strategy. Eric talks about building a culture of “augmented intelligence,” not just through tooling...

Apr 03, 202556 minEp. 36

How Blair Vermette Went from AI Skeptic to a Pioneer of Viral AI Videos

In this episode, Blair Vermette, founder of Rabbit Hole, shares his remarkable journey from traditional television production to the forefront of AI-powered creativity. Initially sceptical - frustrated, even - by AI’s impact on creative industries, Blair found himself at a crossroads. Instead of resisting, he leaned in, exploring AI’s potential and ultimately redefining what was possible in storytelling. Blair walks us through the creation of his viral Adidas spec ad, Floral, the project that pr...

Mar 18, 202556 minEp. 34

BONUS EPISODE: Boris Eldagsen: Why AI-Generated Images Aren’t Photography

Berlin-based artist Boris Eldagsen made headlines when he won—then refused—the Sony World Photography Awards after revealing that his winning image was AI-generated. In this special episode of Beyond the Prompt, Eldagsen takes us through his transition from traditional photography to what he calls promptography—a new category for AI-generated images. He explores the fundamental differences between photography and AI-generated art, why clear definitions matter in creative competitions, and how AI...

Mar 12, 202544 minEp. 35

Future-Proofing Your Career and Income in the Age of AI with Dr. Joan Palmiter Bajorek

AI is transforming careers, personal branding, and financial planning - so how can you stay ahead? Dr. Joan Palmiter Bajorek, entrepreneur, investor, bestselling author, and host of Your AI Roadmap, shares strategies from her new book to help future-proof your career and income. She breaks down how to build a strong personal brand, expand your network, and stay financially secure in an AI-driven world. We also explore AI’s impact on job searches, gender bias, and the balance between automation a...

Mar 05, 202543 minEp. 33

How to build a business with AI? Founder of Audos - Nicholas Thorne on the New Rules for Entrepreneurship

Key Takeaways: AI Makes Entrepreneurship Essential – Nicholas highlights how AI-driven job displacement is reshaping traditional career paths, making entrepreneurship a necessary and forward-thinking choice. The ‘Donkey Corn’ Model – Learn about this innovative, sustainable business model powered by AI that helps entrepreneurs scale effectively. Relationship Capital is Key – Authentic connections and leveraging networks are fundamental to building successful ventures and understanding customer n...

Feb 18, 20251 hr 2 minEp. 32

Why your organization needs to embrace AI—Or get left behind, with Brad Anderson

Key Takeaways: Learn-it-all beats know-it-all – Brad Anderson highlights how adopting a learn-it-all mindset, inspired by Satya Nadella, drives cultural and organizational transformation. AI adoption starts with action – Every individual in a company must engage with AI daily to foster understanding and integration. Innovation requires safe spaces – Creating environments for AI experimentation, such as hackathons and playgrounds, is essential for encouraging adoption and upskilling teams. You ge...

Feb 05, 20251 hr 11 minEp. 31

Reinventing Recruiting: Anvisha Pai on Using AI to Automate Hiring

Key Takeaways Early AI Adoption – Anvisha shares how Dover leveraged GPT-3 for tasks like job description writing and email automation, overcoming early limitations through iteration. Fail-Fast Culture – Building a culture that encourages experimentation without fear of failure is key to driving innovation. Empowering Teams – Dover prioritizes self-starters and provides resources to help non-technical staff engage with AI. Iterative Product Development – The team emphasizes solving real customer...

Jan 21, 202537 minEp. 21

How to make an AI-Driven Culture Transformation with Moderna’s Head of AI, Brice Challamel

Key Takeaways: Catalysts drive AI transformation – Learn how Brice's 'catalyst' approach sparks cultural and technological shifts in organizations. AI champions fuel innovation – Discover how Moderna’s Generative AI Champions Team amplifies AI adoption and engagement. Augment, don’t replace – Brice explains why the goal is not to replace humans but to enhance their capabilities. Outdated habits are out – Embrace modern tools and innovative methodologies to stay ahead. Start with ‘Why’ – Understa...

Jan 07, 20251 hr 9 minEp. 30

How You Can Leverage AI for Big Decisions – Insights from Geoff Woods

Key takeaways: Use AI as a thought partner – Shift your mindset from “How can I do this?” to “How can AI help me do this?” to unlock new levels of strategic thinking and innovation. Prioritize high-impact challenges – Leverage AI for complex, high-value tasks like debt restructuring, product development, and strategic decision-making. Develop daily AI habits – Engage with AI consistently to build momentum, enhance your decision-making, and achieve long-term breakthroughs. Stay in the driver’s se...

Dec 17, 202444 minEp. 28

How Peter Hollens uses AI to build a successful YouTube channel with 3m followers

Key Takeaways: AI fuels YouTube growth – Peter uses AI tools to streamline his production process and expand his content’s creative reach. Authenticity drives connection – Despite AI’s capabilities, Peter emphasizes the importance of human storytelling and genuine audience engagement. Ethics safeguard creators – Transparent AI practices and fair licensing are essential for protecting creators’ rights and sustaining trust. AI journaling sparks ideas – Peter leverages AI-driven journaling to captu...

Dec 04, 202457 minEp. 27

The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier

Key Takeaways: Start experimenting with AI now – AI’s capabilities are vast, and hands-on exploration is key. The future of software is custom-built AI solutions – A shift from SaaS to bespoke models is on the horizon. Tacit knowledge is a goldmine – Codifying hidden expertise can unlock huge potential with AI. AI can turn unstructured data into actionable insights – Harnessing data can drive innovation and efficiency. Noah Brier's blogpost on building plugins: https://newsletter.brxnd.ai/p/buil...

Nov 19, 20241 hr 2 minEp. 25

Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt

Key Takeaways: Experiment with AI-powered tools – Asana’s AI features, like status reports, help teams cut down on repetitive tasks and unlock creative potential. The product manager’s role is evolving – With AI, product managers are shifting focus toward strategic thinking and deep customer insights. Maintain a balance – While AI automates many tasks, human judgment remains essential for accurate project oversight. Specialized teams boost AI impact – Asana’s approach shows that dedicated AI tea...

Oct 31, 202453 minEp. 26

How AI Transforms Learning - with former Harvard professor and dean Stephen Kosslyn

In this episode, we engage in a thought-provoking conversation with Stephen Kosslyn, former Harvard professor and dean, who has spent decades at the forefront of psychology, neurology, and educational sciences. Kosslyn shares his journey from academia to leading AI-driven educational startups, highlighting the critical differences between passive and active learning. He emphasizes the importance of 'learning by using'—a method where knowledge is applied in real-world, open-ended situations, whic...

Oct 16, 20241 hrEp. 22

Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion

In this episode, we dive deep with Diarra Bousso, founder of DIARRABLU, as she shares her journey from math teacher to fashion-tech entrepreneur. Diarra explains how she uses generative AI and algorithms to design sustainable fashion, significantly reducing textile waste. She highlights how AI has accelerated her design process, enabling her team to meet growing demand and rethink their approach to fashion. Diarra emphasizes the importance of embracing AI as a creative partner, sharing her philo...

Oct 01, 202454 minEp. 23

Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes)

Join us for an insightful conversation with David Boyle, an expert in audience research and data analytics, who is passionate about leveraging AI, especially language models, to enhance organizational decision-making. Drawing from his extensive background in corporate strategy and media, David reflects on how ChatGPT transformed his approach to research and decision-making. We delve into AI's profound impact across various industries, the crucial role of clear and effective AI prompts, and the i...

Sep 18, 20241 hr 11 minEp. 18

Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch

In the episode we're diving into a captivating discussion with Jenny Nicholson, an experienced advertising creative, as she explores the intersection of AI and human creativity from her home in Durham, North Carolina. Jenny shares insights from her '31 Projects in 31 Days' initiative, illustrating how large language models (LLMs) can elevate creativity and drive innovation through projects like the 'Plant Whisperer' and 'Project Runway GPT Edition.' Offering practical advice for harnessing AI's ...

Aug 27, 20241 hr 13 minEp. 19

A sobering talk about the need for ethical data for AI models with Phoebe Yao

In this episode, we talk with Phoebe Yao, founder and CEO of Pareto.ai, about fair and ethical data labelling platform aimed at advancing support for AI researchers. The episode addresses data labelers' challenges and stresses the need for higher standards and worker empowerment. We talk about the critical role of domain experts in AI training, the impact of ethical practices on data quality, and the broader implications for the future of work in AI. This episode offers valuable insights into ho...

Aug 12, 202431 minEp. 16

How to Increase Workplace Productivity. Notion's Lead AI Engineer Shir Yehoshua on High-Risk, High-Reward AI Projects

Join us as we chat with Shir, the engineering lead of Notion AI, about her journey into AI, from her early fascination with Apple's speech-to-text technology to her impactful contributions at Google and Waymo. Shir shares insights into her current role at Notion, the innovative AI projects she's leading, and the unique culture of experimentation and failure that drives product development. Discover how AI drafts performance reviews in minutes, celebrates code deletion in team demos, and integrat...

Jul 30, 202446 minEp. 15

The Future of Books and Improving Your memory with AI: Steven Johnson (Author and Google Labs)

Steven Johnson on NotebookLM: Revolutionizing Writing and Research Steven Johnson, author of 14 books on the history of science and technology, discusses Google’s new writing and research tool, NotebookLM. He elaborates on how walking influences creativity, the importance of play in innovation, and shares insights into using AI for augmenting thought and memory. The conversation covers his role in co-creating NotebookLM with Google Labs, the importance of uploading sources for effective use, and...

Jul 10, 202449 minEp. 14

Make ChatGPT Your Personal Tutor: Documentary Film Maker Juan Carlos On How ChatGPT Turned Him Into An iPhone App Developer

Transforming Dreams into Reality: Juan Carlos on Documentary Filmmaking, AI, and Building an iPhone App with ChatGPT In this episode, Juan Carlos shares his extraordinary journey from being a documentary filmmaker to becoming a product leader and app developer. He discusses his transition from film school at NYU to directing notable documentaries like 'Second Skin,' which explored the lives of individuals deeply integrated into online video games. Juan Carlos dives into his experience using Chat...

Jun 24, 202437 minEp. 13

Kevin Kelly’s Mind Bending Predictions of Our Fascinating AI Future

In this insightful conversation, Kevin Kelly, co-founder and senior maverick at WIRED, explores the transformative impact of AI on society and creativity. Kelly discusses the philosophical and practical implications of AI, highlighting its potential to accelerate all other technologies and likening its impact to the Industrial Revolution's shift from muscle power to artificial power. He shares his experiences with AI-generated art and music, emphasizing the importance of doing something 'useless...

Jun 05, 202455 minEp. 12

How to 3x your output with GPTs: CMO Russ Somers on building a GPTeam

In this episode, Russ Somers, who heads marketing for Quantified, shares insights into leveraging generative AI to boost productivity and creativity within sales and marketing roles. Having built a 'GP team' of custom GPTs, Russ has tripled his output, illustrating how AI can serve as virtual team members for tasks ranging from webinar content creation to specialized knowledge acquisition. Through personal anecdotes and exploratory conversations, the episode delves into the process of building A...

May 22, 202448 minEp. 11

I’m Immortal, Baby!” Guy Kawasaki on How to Leave A Legacy Via AI

Harnessing AI for Creativity and Efficiency with Guy Kawasaki In this episode, Guy Kawasaki, author and Chief Evangelist of Canva, discusses his journey into the world of Artificial Intelligence (AI), specifically generative AI, and its profound impact on his work and personal life. Kawasaki shares how he was introduced to generative AI and his fascination with its capabilities, such as generating precise responses and improving efficiency in his tasks. He introduces KawasakiGPT, a custom Large ...

May 08, 202438 minEp. 10

Use AI for Stunning (fast and cheap) Product Images: Insights from Salma Aboukar

In this exciting episode, we dive into the world of AI-generated imagery with the incredibly creative Salma Aboukar, founder of CREATE. Salma shares her journey from e-commerce to becoming a pioneer in AI-driven creative production, revealing how she harnesses tools like MidJourney, Stable Diffusion, and GPT to transform product photography. Key Takeaways: Start with a conversation: Engage with GPT conversationally to generate initial ideas and refine your vision for the perfect product image. L...

Apr 17, 202439 minEp. 9

What everybody’s missing about AI in business. Ethan Mollick (Wharton Professor)

This is really an “do not miss episode” , as we are joined by Ethan Mollick, professor at Wharton and a leading voice on how artificial intelligence is transforming entrepreneurship and education. As an "accidental AI expert," Ethan shares his unique perspective on the AI revolution and provides practical insights for harnessing its potential in business and beyond. Ethan is really an incredible communicator and is one of the leading voices in how to use AI. Key Takeaways: 1. Treat AI like a per...

Apr 02, 202454 minEp. 8

How to Use AI to Boost Your Sales - Kevin Williams (CRO at Lytho)

In this episode of Beyond the Prompt, we chat with Kevin Williams from Lytho, revealing how they're leveraging AI to improve their marketing and sales function dramatically. From his roots in software sales to pioneering AI in sales tactics, Kevin shares Lytho's journey toward operational excellence and business expansion through generative AI. Unpack the secrets of integrating AI seamlessly, overcoming privacy hurdles, and the tangible benefits it brings to sales and marketing. If you're lookin...

Mar 06, 202439 minEp. 7

New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)

"You Are Not So Smart" podcast host David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT. Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new paradigm for getting the most out of AI-assisted ideation, which they call FIXIT. In this episode, we dive into the research and explore how you can ...

Feb 20, 20241 hr 9 minEp. 6

David Okuniev, Founder Typeform: "Redefining User Experience in the Age of AI"

Typeform AI Beta: https://www.typeform.com/ai-features/   For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley   Show edited by Emma Cecilie Jensen. 

Feb 05, 202446 minEp. 5

Dan Shipper, Every: "Use AI to make you and your business better"

Check Every on https://every.to/ and Dan on https://twitter.com/danshipper Disclosure: Henrik is an angel investor in Dan Shipper's company.   For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley   Show edited by Emma Cecilie Jensen. 

Jan 15, 202443 minEp. 4

JJ Zhuang, Instacart: "How AI can solve the 'Whats for dinner' problem.

In this episode of "Beyond The Prompt," we delve into the fascinating world of AI and its practical applications in business with JJ Zhuang, Chief Architect at Instacart. JJ shares his journey into AI, sparked by the groundbreaking development of AlphaGo by Google DeepMind. He discusses how this event, combined with his experience at Microsoft, shaped his understanding of AI's potential. We explore how Instacart harnesses AI to revolutionize not just grocery shopping but the entire customer expe...

Dec 18, 202340 minEp. 3