Auditing your GTM Ops with Xander Broeffle

In this episode of Beyond the Pipeline, host Vivin sits down with Xander Broeffle, Senior Director of Marketing Ops at CS2, to delve into the intricacies of conducting a comprehensive GTM operations audit. Xander shares his expertise on when and why companies should perform audits, the importance of real-time monitoring, and CS2's unique GTM operations framework. Learn about key moments to audit your systems and how to prioritize actionable insights to enhance your go-to-market strategy.

**Timestamps:**

- 00:00 - Introduction and Importance of Audits
- 06:17 - CS2's Go-to-Market Operations Framework
- 14:31 - Understanding Data Inputs and Signals
- 20:02 - Consolidating Data Sources for Better Insights
- 38:33 - Assessing the Full End-to-End Process
- 42:58 - Outcomes of an Audit
- 46:33 - Continuous Monitoring and Improvement

**Additional Resources:**
CS2 GTM Framework
Xander Broeffle on LinkedIn
Youtube Channel: The Revenue Growth Architects by CS2