Why Danny and Siobhan think 2025 will be better for PR agencies

With the Top 150 now live, PRWeek journalists Danny Rogers (editor-in-chief) and Siobhan Holt (news editor) discuss the big themes from the project, which includes the annual ranking of the UK’s 150 biggest comms consultancies by revenue.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Rogers and Holt look at the top-line data on the Top 150, which showed a slowing of growth in the 2024 calendar year amid a number of challenges.

The duo discuss which parts of the industry have had a more difficult period of trading, and which have benefitted from the political and economic upheaval, or otherwise managed to grow their revenue.

Trends in consumer, corporate, healthcare and tech comms, among other areas, are examined.

Elsewhere, the journalists also look at margins and profitability – and ask whether agencies are making enough on the bottom line.

They scrutinise research around business confidence, looking at what proportion of agencies are hopeful that 2025 will be a better year of trading for them than 2024. Rogers and Holt also give their own marks out of 10 for how hopeful they are for the sector in 2025.

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