Top 150 info, plus Google, Virgin Atlantic, Ovo and Sodexo, AI tech

Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so. Appearing this week are UK news editor Siobhan Holt, reporters Elizabeth Wiredu and Evie Barrett, and UK editor John Harrington.

Download the podcast via Apple, Spotify, listen in the browser above or on your favourite platform. This week the show focuses on the upcoming launch of PRWeek UK’s Top 150 and takes a closer look at PR budget data from the IPA Bellwether report. We look at what clients want from agencies and offer insights from Google, Virgin Atlantic, Ovo and Sodexo interviews. The rise of AI technology and how it’s disrupting the PR and comms sector is also discussed. Meanwhile, the team reveals their comms 'top' and 'flop' of the past two weeks or so.

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