Beyond the Noise - the PRWeek podcast - podcast cover

Beyond the Noise - the PRWeek podcast

A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications.

Hosted on Acast. See acast.com/privacy for more information.

Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

‘DEI-hushing will happen’ – Trump-era DEI rollback

The rollback on diversity, equity and inclusion (DEI) by big corporations is the subject of PRWeek’s latest Beyond the Noise podcast. Joining the podcast this week are Avril Lee, head of health and wellness, Europe, at Zeno Group, and chair of the DEI Network at the CIPR; and Zaiba Malik, director of Coppergate Communications and an author, crisis communications consultant, media trainer and ex-journalist. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Down...

Feb 19, 202542 minSeason 3Ep. 93

Tony’s Chocolonely and PR: 'People want to catch you out'

Nicola Matthews discusses success that Tony’s has had with disruptive PR campaigns, including its hijacking of the recent Cadbury’s ‘Made to share’ work. She talks about Valentine’s Day campaigns, and how important wider calendar hooks are as part of the PR strategy for an up-and-coming brand. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. The in-house comms boss also shares he...

Feb 12, 202531 minSeason 3Ep. 92

PR is crying out for AI training

How prepared is UK PR for the AI revolution? PRWeek’s latest Beyond the Noise podcast episode takes a look. Our guests this week have been looking at that question as part of a major study: Jo Sutherland, MD at comms agency Magenta Associates; and Dr Tanya Kant, senior lecturer in media and cultural studies (digital media) at the University of Sussex. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your...

Feb 05, 202533 minSeason 3Ep. 91

Will DeepSeek shake-up AI in PR? PRWeek podcast, with Omnicom PR Group

What does DeepSeek's dramatic entry to the AI market mean for the comms industry - and should PR professionals embrace the platform? PRWeek's Beyond the Noise podcast takes a look. The latest episode features guest Erin Lanuti, chief innovation officer at Omnicom PR Group (OPRG), who has been leading AI policy at the division whose agencies include Ketchum, FleishmanHillard, Porter Novelli and Portland. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Downloa...

Jan 31, 202518 minSeason 3Ep. 90

‘Burnout is not a coffee-cup slogan’ – CALM CEO on PR’s approach to mental health

Warning: this article and podcast contains references to suicide. How do you create a compelling Mental Health campaign? As part of PRWeek’s Mental Wellness month, the latest podcast discusses mental health in PR – from the perspective of PR pros taking care of themselves, and the campaigns PR teams produce to help raise awareness. This episode of Beyond the Noise features Simon Gunning, chief executive of the Campaign Against Living Miserably (CALM) – the suicide prevention charity. Beyond the ...

Jan 30, 202543 minSeason 3Ep. 89

Is WFH now under threat? The WPP debate rages on

What do comms leaders think of WPP’s decision to mandate staff to work a minimum of four days a week in the office? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast. WPP’s decision to mandate that employees work in the office four days a week , Edelman’s 2025 Trust Barometer , and Trump’s second Inauguration are among the topics under the microscope in this episode. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podca...

Jan 22, 202522 minSeason 3Ep. 88

EasyJet and Taylor Herring on PR campaign secrets

How do you create award-winning campaigns? PRWeek’s latest podcast examines the campaign creation process from the perspective of both the client and the agency. This episode of Beyond the Noise features Anna Knowles, director of PR and corporate affairs at easyJet, and Sam Corry, managing director of creative agency Taylor Herring. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform...

Jan 15, 202545 minSeason 3Ep. 87

‘ESG will go out of the window’ – 2025 predictions with MSL and W

What’s in store for the industry in 2025? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast. Gazing into their crystal balls this week are Jo Grierson, managing director at MSL UK, and Warren Johnson, founder and CEO of W Communications. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or on your favourite platform. Speaking to PRWeek UK editor John Harrington, our guests give their takes on...

Jan 08, 202534 minSeason 3Ep. 86

'AI is petrifying!' - GK Barry's manager on influencer trends

Hannah Holland discusses her background with TikTok sensation GK Barry, who has amassed 275m likes and 4m followers on the platform – leading her to become the first TikTok creator to land a spot on ITV's I'm A Celebrity...Get Me Out Of Here! this year. Talent manager Holland also talks about her approach to brand partnerships, and how social media stars are making the leap into broadcast and presenting roles. Beyond the Noise looks at some of the biggest issues affecting communications and PR. ...

Dec 23, 202433 minSeason 2Ep. 85

Lush Saltbomb to McDonald’s ‘pre-nug’ – 2024 campaign gems

PRWeek UK journalists give the lowdown on their favourite brand campaigns of 2024 in the latest edition of the Beyond the Noise podcast. Campaigns for McDonald’s, Carlsberg, Iceland, Thomas Cook, Wickes, Dove, O2 and Curry’s are among those under the microscope in this episode. PRWeek’s weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. PRWeek’s John Harrington (UK e...

Dec 18, 202436 minSeason 2Ep. 84

Omnicom-IPG merger - impact on PR agencies

PRWeek's weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen in the browser below or on your favourite platform. The industry was shaken this week by news that Omnicom is set to buy its holding company rival to create the world's biggest marketing communications group, with a combined revenue of $25.6bn. PRWeek journalists Danny Rogers, Siobhan Holt and Evie Barrett discuss their initial reactio...

Dec 11, 202418 min

How to run a profitable PR business in 2025 - new report details challenges

Delving into a new report from the specialist accountants Moore Kingston Smith, PRWeek's latest podcast examines big business performance trends such as agency revenues, profit margins and the costs of employing people. The report contains some worrying figures on average profit margins at agencies that were reported to have fallen from 18.5% the previous year to 12.9% this year. There was also a slight overall year-on -year fall in income. And when adjusted for inflation, gross income grew by a...

Dec 04, 202429 minSeason 2Ep. 83

'Define budget early' – TUI and Ogilvy on perfect pitching

What makes a good client/agency pitching process? PRWeek's latest podcast examines a recent pitch from the perspective of both the client and the winning agency. This episode of Beyond the Noise features Amy Dowling, head of markets communications at TUI UK&I; and Nicola Dodd, UK managing director at Ogilvy PR. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. Speaking to PRWe...

Nov 27, 202438 minSeason 2Ep. 82

Measurement: be brave, be bold, sell yourself

The big lessons from PRWeek's Measurement Conference are examined in the latest episode of PRWeek's Beyond the Noise podcast. This week's edition features PRWeek journalists John Harrington (UK editor), Siobhan Holt (news editor) and Eliza Wiredu (reporter). Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. Recorded directly after the Measurement Conference in London on Tuesday (1...

Nov 21, 202423 minSeason 2Ep. 81

The Guardian dumps X: ‘Pulling off mass media worries me’ – PRWeek podcast

The John Lewis Christmas campaign, Budget blues, The Guardian ditching X (Twitter) and what Trump means for UK public affairs are all explored in the latest edition of PRWeek’s Beyond the Noise podcast. This week’s episode features insights from PRWeek journalists Danny Rogers (editor-in-chief), John Harrington (UK editor) and Siobhan Holt (news editor). Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on y...

Nov 15, 202429 minSeason 2Ep. 80

Trump will have ‘immediate impact’ in parts of PR – PRWeek podcast

US PR professionals living in the UK share their take on the 2024 US election results, and the biggest implications for the comms industry, in a special edition episode of PRWeek UK’s Beyond the Noise podcast. For this discussion, we’re joined by David Gallagher, the former Ketchum Europe boss, who is now a partner at Folgate Advisors; and Whitney Simon, senior account director and head of DE&I consulting at Missive. Beyond the Noise looks at some of the biggest issues affecting communicatio...

Nov 11, 202443 minSeason 2Ep. 79

John Lewis on Christmas campaign trends

The story behind John Lewis' 2024 Christmas campaign, and other trends in festive work for this year, are the focus of the latest PRWeek podcast. Our guest on Beyond the Noise this week is Ben Bailey, head of external comms at John Lewis Partnership. Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple , Spotify or on your favourite platform. Speaking to PRWeek UK editor John Harrington and senior reporter Evie Barrett, Bailey discusses the t...

Nov 06, 202428 min

Are agencies pitching too much? PRWeek podcast

Client pitching, Christmas campaigns and the recent performance of PR holding companies are all under the microscope in PRWeek UK’s latest podcast. This edition of the Beyond the Noise podcast features PRWeek journalists John Harrington (UK editor), Siobhan Holt (news editor) and Evie Barrett (senior reporter). Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple , Spotify , or on your favourite platform. This week the PRWeek UK team analyse ...

Oct 30, 202423 minSeason 2Ep. 77

What are the biggest risks for corporate affairs pros? – PRWeek podcast

What are the biggest risks for corporate affairs pros? – PRWeek podcast Two communications directors debate the biggest challenges and concerns in corporate affairs, in the latest edition of PRWeek’s Beyond the Noise podcast. Mark Hutcheon, a director in the Reputation, Crisis and Resilience practice at Deloitte, who leads their corporate affairs work with clients, and Carolyn Esser, chief corporate affairs director at British cyber security company Darktrace, join PRWeek UK’s news editor, Siobh...

Oct 25, 202436 minSeason 2Ep. 76

'Like a school reunion' - PRWeek UK Awards on PRWeek podcast

The big talking points from the PRWeek UK Awards are the focus of the latest edition of PRWeek's Beyond the noise podcast. More than 800 people from across the industry were at the JW Marriott Grosvenor House in London on Wednesday for UK PR's biggest event of the year - view the winners here . PRWeek's Danny Rogers (editor-in-chief), John Harrington (UK editor) and Siobhan Holt (news editor) are your commentators this week to examine the stories behind the 2024 PRWeek UK Awards. Beyond the Nois...

Oct 17, 202428 minSeason 2Ep. 75

‘PR has too many meetings’ – PRWeek podcast, dispatches from the other side

Why are the roles of ‘hack and flack’ so interchangeable? PRWeek UK’s latest podcast takes a close look. This week's Beyond the Noise episode features Ali Lyon, a comms professional formerly at FleishmanHillard who is now a reporter at CityAM, and Genelle Aldred, a broadcast journalist who has worked for the BBC, ITV, ITN, and Sky. Her comms career includes senior roles at Hill & Knowlton. She is now a comms trainer and strategic media advisor with her own firm, Genelle Aldred Communications...

Oct 10, 202434 minSeason 2Ep. 74

Behind Golin's creative success

Golin London president Ondine Whittington and chief creative officer Alex Wood join PRWeek editor-in-chief Danny Rogers in the studio this week. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. Following the success of Golin London's multi-Cannes Lion-winning ‘Misheard Version’ campaign for Specsavers , our guests talk about the structure of the agency's creative function, how it...

Oct 02, 202447 minSeason 2Ep. 73

How to close PR’s pay gaps – PRWeek podcast

PR’s pay gaps, and how to close them, are the focus of the latest episode of PRWeek’s Beyond the Noise podcast. This week has seen the launch of the 2024 Pay Gaps Report from PRWeek and People Like Us, which sees UK PR agencies reveal their own gender and ethnicity pay gaps alongside analysis of the big trends. To discuss the findings are Sheeraz Gulsher, co-founder of People Like Us; Jo Carr, co-founder of PR agency Hope&Glory and president of Women in PR; and Paul Joseph, partner at PR age...

Sep 25, 202428 minSeason 2Ep. 72

'We need to own our craft’ - Grayling UK CEO, PRWeek podcast

Heather Blundell talks about her first year as Grayling’s UK chief executive in the latest PRWeek podcast. Heather Blundell, who has over 15 years of experience working for global agencies including Edelman, Weber Shandwick and Ketchum, and who joined Grayling in October last year - speaks to PRWeek UK news editor Siobhan Holt in the latest episode of Beyond the Noise. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify ,...

Sep 19, 202434 minSeason 2Ep. 71

How to launch a PR agency – PRWeek podcast

What’s the secret to launching a comms agency in this era? PRWeek UK’s latest podcast takes a close look. This week's Beyond the Noise episode features founders of two new agencies: Aimee Jacobs of Klaxonn , the live experiences comms specialist, and James Hayward-Browne, one of three former Rise At Seven execs who launched digital PR firm Bottled Imagination . Both agencies are nominated for New Consultancy of the Year at the upcoming PRWeek UK Awards . Beyond the Noise looks at some of the big...

Sep 11, 202438 minSeason 2Ep. 70

‘AI will be a massive part’ – future of PR training, PRWeek podcast

Our guests this week are Samantha Ndebele, healthcare senior account manager at Burson, and Lucy Somers, deputy group director of digital at PLMR and director of PLMR Genesis Digital. Ndebele entered the industry after gaining an MA in Public Relations and Corporate Communications from Kingston University, while Somers undertook at apprenticeship at PLMR. Beyond the Noise looks at some of the biggest communications and PR issues. A recent episode looked at the future of academic courses in PR , ...

Sep 05, 202429 minSeason 2Ep. 69

Netflix's Love is Blind: why PRs make good reality stars – PRWeek podcast

Tom Stroud, a communications consultant and contestant on hit Netflix dating show Love is Blind UK, is the special guest on this week’s PRWeek Beyond the Noise podcast episode. Tom Stroud discusses his background in PR and communications, as well as his experiences on the reality series Love is Blind UK, which has been in the top 10 most-viewed shows on Netflix since the season launched on 7 August. Love is Blind is a Netflix reality dating TV show featuring contestants who are looking for love ...

Aug 28, 202425 minSeason 2Ep. 68

Is a ‘right to switch off’ realistic in PR? PRWeek podcast

The right for PR practitioners to ‘switch off’ from work emails and phone calls out of contracted hours is just one of the topics discussed on the latest PRWeek UK podcast. This week’s Beyond the Noise podcast is hosted by PRWeek’s editor-in-chief, Danny Rogers, and features news editor Siobhan Holt and senior reporter Evie Barrett. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or on your favourite platform. Poten...

Aug 21, 202421 minSeason 2Ep. 67

Sidemen manager: 'Most brands exist in fear mode' - PRWeek podcast

Jordan Schwarzenberger, manager of the content-creator phenomenon Sidemen, is the special guest on this week’s episode of PRWeek’s Beyond the Noise podcast. Jordan Schwarzenberger discusses his background with the YouTube collective Sidemen, who have amassed 6.4bn views from almost 400 YouTube videos in a startling career spanning more than a decade. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Schwarzenberger talks about influencer-brand collaborations a...

Aug 15, 202443 minSeason 2Ep. 66

UK riots: 'I don't care what brands say at this point' - PRWeek podcast

The implications of the recent far-right riots in parts of the UK are discussed from a comms industry perspective in the latest episode of PRWeek's Beyond the Noise podcast. Our guests in this special edition are agency chief executives Farzana Baduel of Curzon PR and Shayoni Lynn of Lynn, who are also two of the founders of the new Asian Communications Network. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or lis...

Aug 08, 202443 min
For the best experience, listen in Metacast app for iOS or Android