Send us a text Building a profitable salon business requires investment of time, money, energy, mindset and willingness to embrace discomfort - it's not for the faint-hearted. • Most salon owners want change but aren't willing to change themselves • Profitable salon owners know their numbers and can communicate effectively • Setting boundaries with clients and team members is crucial for business success • Growth doesn't come from perfection but from imperfect action outside your comfort zone • ...
May 11, 2025•27 min•Season 3Ep. 32
Send us a text Creating a fair and effective profit-sharing system is key to motivating your salon team while ensuring sustainable business growth. We break down the essential foundations and step-by-step implementation. • Profit-sharing motivates team members to think like business owners, not just employees • Without proper reward systems, businesses face staff lacking motivation beyond wages • The essential foundations include strategic pricing, monitoring KPIs, and weekly one-on-one meetings...
Mar 30, 2025•48 min•Season 3Ep. 31
Send us a text This episode dives into the current landscape of the salon industry, focusing on client acquisition and retention while also addressing staffing challenges. Through insightful conversations, we aim to equip salon owners with strategies to overcome the roadblocks they face. • Celebrating the milestone of 30 episodes and discussing podcast longevity • Exploring the two major struggles: finding clients and staffing issues • Delving into the need for more clients versus retaining exis...
Mar 09, 2025•47 min•Season 3Ep. 30
Send us a text Prepare to transform your holiday business strategy in the hair, skin, beauty, and wellness industries. What if your promotions could not only boost your holiday sales but also lay the foundation for long-lasting client relationships? Join us as hosts Adri Varga and Jodie Fielden share powerful insights on crafting promotions that are investments in your business's future. We explore creating value-based offers that attract loyal clients and highlight the significance of setting c...
Oct 29, 2024•54 min•Season 2Ep. 29
Send us a text Ever wondered why your loyal clients suddenly vanish or why despite heavy spending on ads, growth feels stagnant? Discover the secrets behind client retention that many in the beauty and wellness industries overlook. We promise you'll gain insights into building a sustainable business model that's not only profitable but also nurtures long-term relationships with your clientele. Learn why relying heavily on paid ads might not be your best strategy and how focusing on retention can...
Oct 13, 2024•36 min•Season 2Ep. 28
Send us a text Ever wondered why your salon seems to attract a certain type of client or staff member? This episode is for you. Join Adri Varga and Jodie Field as they unravel the fascinating link between personal behaviors, mindsets, and the dynamics within your business environment. From Jodie's chaotic salon experience to Adri's profound insights, we showcase the transformative power of self-awareness. We also delve into the crucial topic of employee wellness, featuring a compelling story abo...
Sep 23, 2024•47 min•Season 2Ep. 27
Send us a text Unlock the secret power of Google Ads and revolutionize your business with insights from our special guest, Belinda Irvine. As an accomplished Google Ads manager with a rich background in analytics, Belinda shares her transformative journey into digital marketing, providing invaluable tips on strategic keyword selection and dispelling myths about ad spending. Learn how the right keywords can connect potential customers to businesses effectively, using relatable examples from the h...
Aug 06, 2024•49 min
Send us a text What happens when two friends decide to swap corporate suits for salon aprons? In this episode, we, Jodie Fielden and Adri Vaga, take you through our personal journey from the world of asset management to the heart of the beauty industry. Discover how dissatisfaction in a corporate job and an offhand suggestion from a partner during the Global Financial Crisis unexpectedly led us to open our first salon. Listen as we recount the hurdles of financial constraints, strategic research...
Jun 30, 2024•1 hr 13 min•Season 2Ep. 25
Send us a text Join hosts Adrienne Varga and Jodie Fielden in another profound episode of "Beyond The Mirror." Episode 24, "Beyond the Shadows: How Life's Challenges Can Help Us Find Our Strength with Jodie Fielden," delves into the transformative power of overcoming personal and professional hurdles. 🌈 What We Cover: Early Struggles and Resilience: Discover how Jodie navigated a tumultuous childhood marked by family challenges and how these early experiences honed her resilience and shaped her...
Jun 17, 2024•1 hr 6 min•Season 2Ep. 24
Send us a text Imagine growing up behind the Iron Curtain with limited exposure to the outside world and turning those constraints into the fuel for your dreams. In this episode, Adri Varga and Jodie Fielden take you through a vivid journey of overcoming odds, starting with Audrey's unique upbringing in communist Hungary. Discover how community ties and artistic passions shaped her early aspirations despite the restrictions of the era. Through a candid and personal interview format, we reveal th...
May 31, 2024•50 min•Season 2Ep. 23
Send us a text Discover effective client attraction Effective client attraction involves more than just running promotions; it requires a deep understanding of your target audience and their preferences. By focusing on attracting ideal clients through tailored promotions, you can optimize your marketing efforts and increase client retention. This targeted approach ensures that your business attracts clients who value your services and are more likely to become loyal customers. In this episode, y...
Apr 16, 2024•46 min•Season 2Ep. 22
Send us a text Ever wondered how to fortify your beauty and wellness business against the ebb and flow of life's unpredictable tides? This episode is a treasure trove of savvy strategies to streamline your operations and bolster your business's resilience. We wrap up our five-part series with powerful insights on the vital role of systems—those game-changing procedures that can not only sustain your business during your absences but can also transform it into a valuable asset for your future. Pl...
Apr 10, 2024•38 min•Season 2Ep. 21
Send us a text This episode is a must for salon owners, beauty industry entrepreneurs, Pilates studio owners, and wellness professionals seeking innovative ways to thrive during challenging economic times. If you're feeling the overwhelming pressure of a quiet business and the fear of losing clients during this economic downturn, then you are not alone! The uncertainty of not knowing how to navigate the challenges of quiet times can leave you feeling stuck and anxious about the future of your bu...
Apr 02, 2024•40 min•Season 2Ep. 20
Send us a text Join your insightful hosts Adri Varga and Jodie Fielden in an empowering episode of 'Beyond The Mirror,' where they dive deep into the dreaded 'Impostor Pricing Syndrome' and how to conquer it in the hair, skin, beauty, and wellness industries. Get ready for a transformative session that could turn your passion into a sizable profit! 🔑Episode Highlights: - Unravel the 'Impostor Pricing Syndrome' and why it's holding your business back 🚷 Discover the four telltale signs you're un...
Mar 13, 2024•34 min•Season 2Ep. 19
Send us a text If you're feeling stuck in indecision about making important business decisions, like changing your prices or seizing growth opportunities, then you are not alone! Many salon and studio owners find themselves on the fence, making excuses and procrastinating year after year, and it's holding them back from transformative growth and success. It's time to overcome the fear and uncertainty that's keeping you from embracing the endless possibilities in your business. Let's unlock the s...
Mar 07, 2024•28 min•Season 2Ep. 18
Send us a text Does the fear of losing everything hold you back from transforming your business? Have you been told to just take the leap and make big changes, only to find that your team and clients resist, causing even more pain and confusion? If this sounds familiar, you're not alone. It's time to overcome the fear and confusion and learn how to effectively transition your business without losing everything. Mastering Business Transformation Challenges: Learn how to conquer obstacles and stee...
Feb 27, 2024•40 min•Season 2Ep. 17
Send us a text Why Investing in Your Staff Pays Off for Salon Owners This episode is a juicy one where Adri and Jodie dive into the impact of being the best boss in your salon or studio. We realized that while it's obvious there are perks for employees when you're a great leader, what exactly is in it for you as a business owner? I'll give you the inside scoop. Turns out, when you put your team first and focus on creating an amazing culture, your team naturally puts your clients and overall busi...
Feb 20, 2024•27 min•Season 2Ep. 16
Send us a text Join Adrienne and Jodie as they dive into the world of salon and studio management, sharing invaluable insights to help you become the best boss in town. In this episode, they tackle a common struggle for business owners - staff retention. Uncover why your team may not be sticking around, even when you believe you're a great boss. Learn the critical differences between being a leader versus a boss, including how to serve your team rather than expect to be served. Discover how to m...
Feb 13, 2024•43 min•Season 2Ep. 15
Send us a text Have you heard the myths that self-reflection is a waste of time, that perspective doesn't matter in the beauty industry, and that focusing on personal growth is a distraction from business success? The truth is that self-reflection and perspective are crucial for salon owners and beauty professionals to cultivate a positive mindset and drive business growth. But how can you harness the power of self-reflection and perspective to transform your business and personal life? Stay tun...
Jan 24, 2024•54 min•Season 2Ep. 14
Send us a text If you're feeling the weight of guilt and imposter syndrome when it comes to pricing your services, then you are not alone! You may already be underpricing your offerings, hoping to attract more clients, only to find yourself struggling to make ends meet. Instead of feeling confident and profitable, you may be feeling undervalued and overwhelmed by the constant need to hustle for more business. But there is a way to overcome these negative emotions and transform your pricing strat...
Jan 07, 2024•27 min•Season 1Ep. 13
Send us a text Does it sound familiar to struggle with retaining loyal clients in your salon and wellness business? Have you been told to simply offer discounts or promotions to attract more clients, only to find that it doesn't lead to long-term loyalty? The frustration of constantly seeking new clients and feeling undervalued by your current ones can be overwhelming. But there is a better way to attract and retain loyal clients in the beauty and wellness industry. You cannot assume who is goin...
Dec 31, 2023•55 min•Season 1Ep. 12
Send us a text Does the struggle of pricing your beauty and wellness services sound familiar? Have you been advised to lower your prices to attract more clients, only to find that it devalues your expertise and leaves you feeling undervalued? If you're tired of feeling the pressure to lower your prices and still not attracting the right clients, it's time to explore a new approach that will increase your confidence in pricing decisions and attract quality clients who value your expertise. In thi...
Dec 26, 2023•44 min•Season 1Ep. 11
Send us a text Have you ever had a burning passion that drove you to start your own business? A fire that fueled your desire to make a difference in the lives of others? In this episode, you will be able to: Discover the key role mindset plays in pricing to unlock greater profitability and success. Learn how to create custom pricing strategies tailored to your unique business factors for maximum profitability. Shift from a passion-based mindset to a profit-oriented approach to elevate your busin...
Dec 17, 2023•32 min•Season 1Ep. 10
Send us a text Does this sound familiar? You have a passion for the beauty industry, but transitioning from a skilled professional to a successful business owner seems like an elusive dream. You've been told to simply work harder and longer hours, but despite your efforts, the results are not reflecting the hard work you're putting in. The pain of feeling stuck and unsuccessful despite your dedication is all too real. But there's a better way, a way to unlock the secrets of transitioning success...
Dec 10, 2023•38 min•Season 1Ep. 9
Send us a text If you're feeling frustrated and overwhelmed by the lack of consistency and efficiency in your day-to-day operations, then you are not alone! Despite your best efforts, time seems to slip away as you struggle with manual scheduling, inventory management, and client communication. Instead of the streamlined and productive workflow you desire, you find yourself constantly playing catch-up and missing out on growth opportunities. In this episode, you will be able to: Streamline your ...
Dec 03, 2023•31 min•Season 1Ep. 8
Send us a text From Business Owner to Industry Leader: Leveraging Your Expertise in Hair, Beauty, and Wellness Curious about how to take your hair, beauty, or wellness business to the next level? Join me, Adrienne Varga, in this enlightening episode as we discuss the art of leveraging your skills and strategically planning your next steps in the industry. Discover the secrets to gaining clarity on your personal definition of success and uncovering new avenues for growth. We'll explore real-life ...
Nov 26, 2023•29 min•Season 1Ep. 7
Send us a text Does this sound familiar? As a salon or studio owner in the hair, skin, beauty, and wellness industries, you've probably been told that simply working hard and being passionate about your craft will guarantee success. But let's face it, that advice just isn't cutting it anymore. It's time to acknowledge the pain of constantly facing challenges, struggling to attract the right clientele, and feeling overwhelmed by the competitive industry. It's time to shift gears and focus on buil...
Nov 14, 2023•28 min•Season 1Ep. 6
Send us a text Salon and studio owners face the ultimate irony as they strive to create beauty in their businesses, but are plagued by the challenges of hiring the wrong people, poor planning, and lack of effective leadership, prompting the host to share strategies for overcoming these hurdles and achieving success. Does this sound familiar? You've been told to simply work harder and longer hours to overcome the challenges of running a salon or studio. But despite your efforts, you're still stru...
Nov 07, 2023•29 min•Season 1Ep. 5
Send us a text Personal Transformation: Stepping Out of Your Comfort Zone for Salon Success Are you familiar with these common myths in the salon and wellness industry? Myth #1: You have to constantly lower your prices to stay competitive. Myth #2: Offering a wide range of services will attract more customers. Myth #3: Hiring more staff leads to increased productivity. In our experience, these myths are far from the truth. Stay tuned to learn the real strategies that have helped us achieve incre...
Nov 05, 2023•41 min•Season 1Ep. 4
Send us a text Does this sound familiar? You've been told to work harder and hustle more in order to grow your business. But despite all the effort you're putting in, you're not seeing the results you desire. The pain of working tirelessly without seeing the success you deserve can be discouraging. It's time to stop the ineffective action and discover the big lessons that can truly transform your business. In this episode, you will be able to: Learn valuable lessons for running your business mor...
Oct 31, 2023•39 min•Season 1Ep. 3
