Insights E30 - "In-House" - How An Overused Term Lost Its Meaning & How To Fix It
May 24, 2022•44 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Allen expands on his written essay on this always confusing and sometimes contentious topic. "In-House" refers to a movement built....Where exactly? By whom? It's hard to know anymore because brands have use the term in marketing so loosely that no precise definition exists. Allen suggests new terms to help clarify the many modes of movement manufacturing.
For the best experience, listen in Metacast app for iOS or Android