Beyond the Bow, Presented by ATA

Archery Trade Association•archerytrade.org

The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.

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Episodes

008: #ATA2019 Preview - Social Media Management with Michelle Scheuermann

Michelle Scheuermann of Bulletproof Communications is the editor of the Archery Wire and manages social media channels for several clients in the outdoor industry. In this episode, she'll share how she approaches the task of effectively managing a social media channel and gives some insights on how this can be accomplished by businesses of all sizes. Michelle will be hosting a round table discussion on this topic at the upcoming ATA Trade Show (January 11th at 4pm in the My ATA Area), so please ...

Jan 07, 2019•22 min•Season 1Ep. 8

007: Retail Insights - Diversify Your Revenue Streams with Wayne Piersol

Selling products is how most archery retailers generate the majority of their revenue, but the marketplace is getting more challenging every day. Wayne Piersol, owner of Archery Only in Newark, CA, shares how he is growing other aspects of his business to make up for flat sales and slimming margins. He discusses the idea that although he cannot control the price for which a product is sold online, he has absolute control over how much he charges for leagues, lessons, and other archery events at ...

Dec 18, 2018•34 min•Season 1Ep. 7

006: #ATA2019 Preview - A Different Approach to Creating New Bowhunters

There are a bunch of initiatives out there to get new people involved in our sport...but they're not all successful. In this episode, we'll talk about how hunting for meat has been an effective method of creating new hunters and bowhunters. Charles Evans (Georgia Wildlife Foundation), Hank Forester (Quality Deer Management Association) and Samantha Pedder (Council to Advance Hunting & the Shooting Sports) will be presenting a seminar at the 2019 ATA Trade Show in Louisville, KY. This seminar...

Nov 22, 2018•39 min•Season 1Ep. 6

005: Retail Insights – Managing Bow Inventory with Randy Phillips

Kurt talks with Archery Headquarters owner, Randy Phillips, about how he has improved bow sales in his Chandler, AZ store through some creative inventory management strategies. We focus on the fall months when new compound bows start hitting the market. Randy's methods may not work in every situation, but take a listen and you might get an idea that can help your business grow!

Oct 25, 2018•28 min•Season 1Ep. 5

004: Mary Emmons, USA Archery

Chief of Sport Performance, Mary Emmons, discusses her introduction into the world of archery and how USA Archery has expanded its efforts to bring more people into the sport. Mary gives some great insights into the growth in the organization and how everyone in the industry can benefit from the work of USA Archery and its partners.

Oct 10, 2018•32 min•Season 1Ep. 4

003: Mark Copeland, Jay's Sporting Goods

Mark shares his personal journey into the archery industry and what has made Jay's Sporting Goods a successful independent retailer. We'll also discuss what's happening with the ATA and how retailers can make the most of their membership.

Sep 01, 2018•30 min•Season 1Ep. 3

002: Ben Summers, ATA Chairman of the Board

Ben talks with us about how his brands of TRU Ball and Axcel got to be where they are today. We also discuss some trends in the archery industry and get insights into what it's been like to serve on the ATA Board of Directors.

Aug 02, 2018•30 min•Season 1Ep. 2

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