Maverick Carter: The Master of Branding

Maverick Carter, founder of SpringHill Company, where he creates some of the most culturally-inspired brands, entertainment, and products, joins Michael on the podcast today.

“It’s not about being able to do whatever we want to do, it’s about intention. If you have good intentions, the right intentions, rational intentions with the feeling of “the sky’s the limit” … then you absolutely have a shot at achieving everything you’ve ever dreamed of.” - Maverick Carter

They discussed Mav’s life growing up in Akron, OH, his internship at Nike, building his business, and playing high school basketball with LeBron James.

Maverick is a very smart, creative, and connected man. He’s built an incredible business and continues to create an entrepreneurial vision for the future, no matter what it brings.

In this episode Michael and Maverick talked about:

• What betting on yourself means to him
• The influence of his grandmother
• What he learned from playing cards
• His lifelong friendship with LeBron James
• His internship at Nike
• Building and growing SpringHill Company
• Why everyone needs a platform
• The pressure of delivering for your friends
• The moment he realized he could make it all happen
• The advice he’d give his sixteen-year-old self

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To ask a question, read the transcript, or learn more, visit MichaelRedd.com.

Resources:

• Maverick Carter on Instagram
• Michael Redd on Instagram