96: Personal Brand Update (things I am doing to grow a following)

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• [00:00:30] Introduction and context on the focus towards growing a personal brand.
• [00:01:30] The importance of consistency in content creation, specifically podcasting.
• [00:03:30] Behind-the-scenes work on converting podcast episodes into SEO-optimized blog posts.
• [00:05:30] Details on the outsourcing process and the benefits of cost-effective scaling.
• [00:06:30] Tactics for growing the newsletter, including the introduction of a referral program.
• [00:08:00] Early strategies for Instagram engagement and follower growth.
• [00:09:30] Reflections on the overall progress and plans for increasing website conversion rates.
• [00:11:30] Final thoughts and future updates on growing a personal brand.