004 - What's Wrong With PR: Prof. David Dozier & Lou Williams

Interview with Professor David Dozier (San Diego State University) and Lou Williams (Lou Williams Companies) as they identify what's wrong with Public Relations today, along with four corrective steps to take. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate communications. Every episode delivers great insights, tips, and professional advice from some of the smartest, most experienced people in the field. Mark Phillips talks with top practitioners and cutting edge researchers to find best practices as we explore new ways to hone our communication skills. Learn the secrets to success, the tools they use, and lessons learned.