Transcript
00:00:00 Ken
Ken starts off the episode with a lengthy breakdown on how modello took over the number one spot in beer in the US and ponders if they will be there for the long haul. Wendy talks about the possibility for new alcohol consumption, suggestions by the US government. Rob gives us a rundown on how we can help the folks in Maui.
00:00:21 Ken
And we go around trying to figure out if Gen. Z is drinking more or less partying more or less, and what that has to do with Labor Day coming up.
00:00:30 Ken
Join us every single Friday, 7:15 PM Eastern for the interview and the new segment right after. Better on draft on Twitch, Facebook and Kik.
00:00:41 INTRODUCTION
Whether your beer is in a bottle can or glass kick back and relax, it's.
00:00:46 INTRODUCTION
Better on draft.
00:00:59 Ken
Welcome everybody. It's the craft beer and news segment of better on draft. My name is Ken. Thank you so much for joining us. I truly appreciate it.
00:01:08 Ken
If you listened earlier today, we had our interview with BJ's Brewhouse and by God they make some amazing beers.
00:01:15 Ken
Don't let the.
00:01:16 Ken
Corporate 200 plus stores fool you. They know what they're doing and they sure as **** do it. Well. Once again, my name is 10. I am drinking from BJ's, the Oasis amber. And I'll be following it up with the.
00:01:29 Ken
The blonde, which is one of their top.
00:01:31 Ken
2 sellers they had the.
00:01:32 Ken
Amber or excuse me? The red.
00:01:35 Ken
This the Oasis is the ember, the red ale. Jeremiah Red is their top seller. If it is not the top seller, it is the blonde.
00:01:43 Ken
Dan, welcome back. Thank you.
00:01:45 Rob OR Dan
Yeah, little technical difficulties.
00:01:46 Ken
What are you?
00:01:47 Ken
That's alright. What's the drinking?
00:01:48 Rob OR Dan
Yeah. So you know real quick, you know.
00:01:51 Rob OR Dan
Listen to the theme. I always think I should break.
00:01:53 Rob OR Dan
Out the base lately.
00:01:55 Rob OR Dan
When we do that and just *******.
00:01:56 Rob OR Dan
Jam along but.
00:01:57 Rob OR Dan
I'm still working on that speed waste out since I didn't get to work on it too much. Fixing everything and then from rent house, I've got a job.
00:02:05 Rob OR Dan
Max Coffee Stout following.
00:02:08 Ken
And Wendy, what about you? What are you drinking?
00:02:11 Wendy
I have a committed double IPA from BJ's and I also was able to crack open my Rochester Mills milkshake scout.
00:02:20 Rob OR Dan
Ohh yeah.
00:02:24 Rob OR Dan
I am drinking a four hands from Anchorage Brewing in Anchorage, AK and I will say they always have the.
00:02:31 Rob OR Dan
Coolest can art.
00:02:32 Rob OR Dan
I don't know why you can see it but.
00:02:35
So you.
00:02:35 Ken
You had a Alaska beer. That's an Alaskan.
00:02:39 Ken
Brewery shirt you're wearing too, right?
00:02:44 Rob OR Dan
Obviously nice.
00:02:44 Rob OR Dan
Last month.
00:02:47 Ken
Perfect. Yeah. We had our episode with the Laskin Brewing last week. Episode 324. Of course, if you're not seeing what we're seeing because you're listening via podcast, GO check us out on all of our video streaming services. That is YouTube kick.
00:03:00 Ken
Twitch and even Facebook Facebook dot.
00:03:02 Ken
Com forward slash better on draft better.
00:03:04 Ken
On draft for all of.
00:03:05 Ken
Them simple, easy to the point. Get to there to watch our shows. We are live Fridays at 7:15 PM Eastern. And of course, the news following after our interview.
00:03:19 Ken
As we go.
00:03:19 Ken
Into the craft beer news segment, we're going to try something different here.
00:03:24 Ken
As many of.
00:03:25 Ken
You know, I love to get on my soapbox. It's just my favorite place to stand, but a little bit different. I wanted to to be a little teacher this week and.
00:03:35 Ken
Explain to you a little bit about.
00:03:39 Ken
How modello took over the number one spot in beer in the United States?
00:03:46 Ken
Now for a lot of people, they don't know this story. Maybe they just feel that.
00:03:50 Ken
The controversy was enough.
00:03:51 Ken
But there's a lot that went into this and I did the research by watching other people's research and putting it into my own work.
00:04:01 Ken
So in the grand theme scheme of things, imports are still young in the market of craft beer. During the 1960s, only 1% of beers in the US were imported, and it was dominated by Heineken and even by the end of the 70s, only 3% of beers in the US were imported. Of course, as Northern United States.
00:04:19 Ken
Folks like ourselves, uh, we may have a different experience when it comes to imports, with the likes of Labat and Molson being readily available at any Michigan bar.
00:04:30 Ken
Even after Labat began brewing in the USA.
00:04:33 Ken
We in Michigan.
00:04:34 Ken
Still imported our Canadian beer from Canada proper.
00:04:38 Ken
Down to Mexico, however, Corona was taking note and asked themselves why Heineken was the number one imported beer when they could be. They began their takeover in the US throughout the 80s as they focused on Americans that enjoyed vacationing in Mexico for spring break, focusing on the younger crowd that had a decent amount of spending capabilities for luxury brands including.
00:04:58 Ken
Imports wasn't without their fair share of bumps, however, including a rumor that grew so big folks actually believed Corona was created from employee urine.
00:05:10 Ken
The company that.
00:05:11 Ken
Started this rumor was actually taken to court and forced under oath to correct their.
00:05:17 Ken
Marketing took force with the iconic lime iconic lime wedge and by the end of the 90s, Corona was the number one beer and kept that going for nearly 20 years until late 2000. Tens. What is missing from this time frame, however, is that many people don't recall at that time Anheuser-Busch actually invested a lot of money into Grupo Modelo. The owner of Corona.
00:05:38 Ken
Giving them three seats on the board when?
00:05:40 Ken
AB InBev merged with eight or excuse me, when InBev.
00:05:43 Ken
Merged with AB.
00:05:45 Ken
We saw the full purchase of the company in 2012 for $20 billion or 20 ballast points.
00:05:52 Ken
As we know, the US rights of Grupo Modelo transferred to Constellation due to the antitrust suit, which is interesting because as I was researching this, I learned that constellation wasn't even.
00:06:03 Ken
In the beer business before this happened.
00:06:06 Ken
2013 is the year that changed the game for Mexican beer. With the new facility under Constellation and also began taking on sponsorships that we really only see in the world of Miller, Coors and AB from UFC to the Vegas Raiders, White Sox, Golden State Warriors and more in the five years from 2013 to 2018 in the number one.
00:06:26 Ken
Import in the US.
00:06:28 Ken
As I mentioned earlier, we know Labatt and Molson, but why didn't we see this with modello? Well, it's because they had to focus on Los Angeles. A powerful Salesforce got them into every bar, plastered the city with advertisements, billboards and even before the events of 2023 were out selling Miller, Bud and Coors combined.
00:06:49 Ken
In the city of Los Angeles.
00:06:52 Ken
Your economists believe that by 20-30, modella would have organically taken the number one spot as the number one selling beer. But now that it is there and months of free advertising being called, the new king of Beers may have solidified it as the top beer for years to come. That is your lesson.
00:07:11 Ken
Of basically how modello supplanted themselves as the number one beer they took over Los Angeles and organically was going to be the number one beer by 20-30, according to people. So my question to you.
00:07:24 Ken
As we've seen, some of the biggest names in 2023 controversy already drinking Bud light again, the influx of RTD's and Seltzers grabbing the market of voters and beachgoers does bud light ever regain the number one spot, or do we see any brand in the new near future attempt to grab?
00:07:44 Ken
That number one spot.
00:07:46 Ken
Dan, you like to listen to me talk.
00:07:50 Rob OR Dan
So no, I mean, there's one idiot that you saw drinking a bud light model, you know, out here in Arizona. It's just like Los Angeles. It's in every single bar, no matter where you go and people drink it because it tastes a lot better than any of the domestic, not just.
00:08:06 Rob OR Dan
About like any of the domestic you know.
00:08:10 Rob OR Dan
Loggers that are out.
00:08:12 Rob OR Dan
There, so no model is probably going to be up there for a while and you know you got the whole Modelo time me out there too. That's been there forever. If you don't know and you got to look it up. So no, it's not going anywhere for quite a while.
00:08:27 Ken
Modello on top of the UFC had a marketing campaign. I believe it was called drink like a fighter.
00:08:36 Ken
Ohh yeah, they still have those modello. Yeah, and what? A lot of a lot of people don't realize is the subtextual marketing, because while modello wasn't at the same price point as bud lights, they still had the little golden flake at the top that you had to peel to get to the the bottle cap.
00:08:40 Rob OR Dan
Don't do that stuff.
00:08:57 Ken
A lot of people love that they feel.
00:08:58 Ken
Like that was.
00:08:59 Ken
The you know that that made them bougie. That made them.
00:09:03 Wendy
It fancy.
00:09:04 Ken
Fancy. That's the word.
00:09:06 Rob OR Dan
You know they have the Modelo.
00:09:07 Rob OR Dan
*****, too, which is a.
00:09:08 Rob OR Dan
Great alternative if you just don't want your. Yeah, if you don't want your basic Mexican law.
00:09:10 Wendy
Essentially that, yeah.
00:09:13 Rob OR Dan
Here the negar is a really.
00:09:15 Rob OR Dan
Good alternative that a lot of people enjoy too. Like that's my go to you know, if I have a choice of it, it's just they got better options I think. And it just tastes better.
00:09:26 Ken
Well, I think the important thing to note is because of that Constellation Department of Justice, US them brewing the beer and marketing and everything like that like it's going to help with their other sales between Corona, Pacific Coast, Seoul, dos Equis, like all these other Mexican beer.
00:09:46 Ken
Brands are entering into our market and doing extremely well.
00:09:51 Ken
But Rob, what do you?
00:09:54 Rob OR Dan
Yeah. Obviously, I don't think blood lights gonna necessarily come back to be the top beer. I just feel a lot of people when they were younger, that was the option they had.
00:10:02 Rob OR Dan
And they stuck with it through the years because they didn't want to try anything.
00:10:07 Rob OR Dan
Else and now that people have started to try things, I definitely think they'll see like the.
00:10:13 Rob OR Dan
Mexican Lager has a much fuller taste.
00:10:17 Rob OR Dan
Then something like a bud light or a Miller light does.
00:10:22 Rob OR Dan
While it's a little bit more calories for some of those people that count calories, I don't think it's going to be quite as extreme because they're still pretty light beers.
00:10:31 Ken
Well, I I I wanna come back cause you mentioned the the the way you mentioned it in. In my mind the first thing I'm thinking about is people that are buying multiple beers at the same time. Like I I don't. Obviously there are a lot of people who are buying.
00:10:45 Ken
And but like buying beer. But what I think Bud light. I think Miller light, I think Coors Light, I think buckets I think.
00:10:53 Ken
Bowling alleys, pool halls.
00:10:56 Ken
I think going to a ball game and getting the the cheaper draft beer because you can get more of that draft beer again cheaper.
00:11:06 Ken
But you're saying that even with those price points, people are no longer.
00:11:13 Ken
Just fine with, but like they're they're OK with paying the extra few bucks for modello at a ballpark.
00:11:22 Rob OR Dan
I mean.
00:11:23 Rob OR Dan
Even at like at Target I mean now they don't have a I don't some Adele too often a.
00:11:28 Rob OR Dan
Target stadium but.
00:11:29 Rob OR Dan
I don't even like the line at.
00:11:30 Rob OR Dan
Google is like.
00:11:31 Rob OR Dan
A dollar or more?
00:11:32 Rob OR Dan
Than a Miller white. So to me it's well worth paying a dollar or you go into the the craft bar and spend $2.00 more than a middle life.
00:11:43 Rob OR Dan
And I just say.
00:11:45 Rob OR Dan
You'll get these people who, there's always gonna be people that drink bud light. But I think once you expose some of them as something that's similar enough in flavor and the texture, it's just another larger beer. But it is a little bit more flavor. It'll slowly start to change people and.
00:12:02 Rob OR Dan
I think the controversy just kind of.
00:12:04 Rob OR Dan
Spend that up a little bit.
00:12:06 Ken
Now make sure when you're paying attention to those beers that you're not getting fooled by Oz along with the price, because sometimes those lining kugels are 16 ounces whereas the bud lights are 24 ounces.
00:12:18 Ken
But Wendy, what do you think?
00:12:21 Wendy
I agree. I don't think that floodlights going to.
00:12:26 Wendy
Jump back in. I I do want to say you brought up the modello negra. The Mugello amber is one of my favorites. Like.
00:12:36 Rob OR Dan
I haven't even seen that one.
00:12:36 Wendy
I love when I.
00:12:36 Wendy
Can climb in places.
00:12:38 Wendy
Usually the last place I had it was in.
00:12:40 Wendy
The Dominican Republic, but.
00:12:44 Wendy
It was. It's one of my favorites. It's a really good beer. No, I I don't think that it's going to come back. I think people once they realize they have other options and they start trying new things, I don't think.
00:12:56 Wendy
They'll go back to it.
00:12:59 Ken
So you think the.
00:13:00 Ken
They they lost about.
00:13:01 Ken
25% of their sales due to these controversies, you think that 25% probably not the whole 25%, but enough of that 25% is gone. That is Modelo Especial is going to be the number one.
00:13:16 Ken
Beer for time to come.
00:13:20 Wendy
I don't know that I would say model is going to be #1 for the time to come, but if they.
00:13:24 Wendy
Keep the work getting up the way they've been doing, I mean.
00:13:27 Ken
Like us question #2 is, who do you think's going to dethrone them and become?
00:13:30 Ken
The new King of beer.
00:13:32 Wendy
Oh, that's tough.
00:13:34 Wendy
I don't know that I can throw my.
00:13:35 Wendy
Hat in on that one.
00:13:38 Ken
There is the American beer. There are five brands. I believe that outsell the next import, which is Heineken. Obviously, Modelo, Heineken and then there's a lot. I believe that in the top 20 beer brands in the US sold six are Mexican.
00:13:57 Ken
A lot of them are corona, corona, lights, modello, modello. I think modello Negra is.
00:14:03 Ken
One of them.
00:14:04 Ken
Tecate, dos equis. Like there's, there's plenty of beers that are in the top 20 sales.
00:14:11 Ken
In the US.
00:14:13 Ken
But when you're, this is also kind of like what we see with.
00:14:17 Ken
Craft beer sales in the.
00:14:18 Ken
In Michigan, where it's really top heavy.
00:14:21 Ken
With bells and founders, quote UN quote and even.
00:14:24 Ken
Top heavy with.
00:14:26 Ken
The next brand shorts, I guess. Atwater, you could put in there, but Atwater is not craft New Holland.
00:14:34 Ken
Old nation.
00:14:35
Like those.
00:14:37 Ken
PBR, that's that's not in Michigan, man.
00:14:39 Rob OR Dan
Ohh yeah sorry.
00:14:40 Rob OR Dan
And and I think they're correct.
00:14:42 Ken
Ohh, perhaps brewing is cracked and I will fight you on.
00:14:45 Ken
That one, rob.
00:14:47 Ken
I would send her pictures at like 1:00 AM last night. Like crap. You're the country. I I we we will take this offline. Sirs, but yes, perhaps brewing is craft and I stand by it. And I also stand by. I am still waiting for Bart.
00:14:49 Wendy
We've got definitions, ma'am.
00:15:03 Ken
Watson to give me a a thumbs up, thumbs down but he is not giving me a thumbs down yet.
00:15:08 Ken
So I believe that it might be true.
00:15:13 Ken
So that was was my article my discussion. I hope you enjoyed my little deep dive in history of how modello set themselves up to be the number one beer here in the United States. But what I'm going to do is I'm going to pass it off to Wendy because Wendy wants us to cut our beer drink.
00:15:33 Rob OR Dan
Wait a minute.
00:15:34 Wendy
No, I don't. So.
00:15:35
Hold on.
00:15:37 Wendy
In a story that came out yesterday, Doctor George F Koob, the director of the National Institute of Alcohol Abuse and Alcohol Alcoholism, I probably shouldn't say that after a couple of beers on the show, right stated that Americans.
00:15:53 Wendy
They soon be urged to limit their intake to two alcoholic beverages a week.
00:15:59 Wendy
For the last.
00:16:01 Wendy
I don't know how many years the US has recommended the women that the US has recommended that women limit themselves to 1 drink per day and men to two drink per day since the 1990s. So however many years it is, I don't want.
00:16:14 Wendy
To talk about.
00:16:15 Wendy
That why changes. Well, apparently this guidance is up for review in 2025.
00:16:22 Wendy
When several reports have recently come out, that warning that Americans are consuming alcohol at an alarming rate, according to the New York Post article, US residents are drinking as much booze now as in civil war days.
00:16:38 Wendy
And childless women 35 years old, are hit. Most risk of risk of binge drinking, apparently. In January, Canada changed their guidelines to two alcoholic drinks per week, and Coop stated that he is very interested in seeing the impact of that change before they make any decisions on what their changes.
00:16:58 Wendy
2025.
00:17:00 Wendy
So I'm just curious about a couple of things before I go into that. I do want to say that all of we're going to post this article and.
00:17:09 Wendy
That one in.
00:17:10 Wendy
Multiple articles said kept calling Coop Biden's alcohol czar.
00:17:16 Wendy
Which I think is kind of funny since he was appointed in 2013, so I'm pretty sure that Biden wasn't the one who appointed him. So it's not like it's his guy, but you know, anyways.
00:17:31 Wendy
My question is, have you guys heard these reports that talk about Americans increase in alcohol alcoholism and what are your opinions of this recommendation?
00:17:44 Ken
I'm go on, Rob. No, take it away.
00:17:44 Rob OR Dan
I've seen ohh shoot.
00:17:47 Rob OR Dan
I've I've seen some.
00:17:49 Rob OR Dan
Articles that talk about it recently, recently, probably the last year or so that talked about reducing the amount of alcohol per week down to like 2 drinks or three drinks and.
00:18:03 Rob OR Dan
Yeah. Well, even think about it. You you, you go to the doctor and they always ask you how.
00:18:05 Wendy
Excuse me.
00:18:08 Rob OR Dan
Many. How many?
00:18:08 Rob OR Dan
Alcohol drinks do you have?
00:18:09 Rob OR Dan
Ohh I lie. You guys don't lie.
00:18:10 Rob OR Dan
A week and and you're like you're you're like wine.
00:18:13 Rob OR Dan
And they're like wine, huh? And you're like, yeah.
00:18:17 Rob OR Dan
And then then I'll be right down 6.
00:18:21 Rob OR Dan
But because you know, if you say 6.
00:18:24 Rob OR Dan
They're just going to look at you like you're.
00:18:25 Rob OR Dan
Raising alcoholic so.
00:18:26 Wendy
And they're going to put.
00:18:27 Wendy
Down 12.
00:18:29 Ken
So. So I'm funny anecdote my primary.
00:18:33 Ken
Care physician listens to the.
00:18:34 Ken
Show. Ohh ****.
00:18:36 Ken
Didn't tell me.
00:18:37 Ken
Until he he he asked me and.
00:18:40 Ken
I said it and.
00:18:41
He goes Oh yeah.
00:18:42 Ken
Uh-huh. And he goes and he shows me his.
00:18:45 Ken
Phone and it shows better on draft podcast.
00:18:48 Rob OR Dan
Oh, boy, oh boy.
00:18:48 Ken
On the podcast app and I'm like ohh no.
00:18:54 Rob OR Dan
He's like last last Friday, so you had four beers.
00:18:58 Ken
I watched you have four, watched you live do it.
00:18:59 Wendy
I watched you that for.
00:19:04 Ken
Yes, Sir. You telling me you had?
00:19:05 Ken
-2 beers this week.
00:19:07 Ken
Other than that night. No, I'm. I'm.
00:19:10 Ken
I'm actually a little bit shocked about this because.
00:19:14 Ken
We've talked about how Gen. Z is actually drinking less than millennials, and like a significant amount. Not like, ohh, by like 2% by like 20%. They drink less than millennials now.
00:19:29 Ken
We can sum that up to a lot of different things from the the different geopolitical and American political things that are going on between student debt 911. Like all these things that have happened within a millennials lifetime as they were growing and maturing.
00:19:50 Ken
You know Dan, that was like the Great Depression for you. The exact same thing like the same thing happened.
00:19:57 Ken
Whereas Jen Z is drinking a lot less and we've talked about even with.
00:20:01 Ken
You know the the folks.
00:20:02 Ken
At 2, roots and athletic brewing like all these NA options, mocktail options like the drinking and moderation, and we even see it on a handful of like social media content, where like millennials, are kind of like.
00:20:17 Ken
The drunkards of every generation because.
00:20:20 Ken
Because what else are they going to do but drink and eat Hot Chip so yeah.
00:20:28 Ken
This is kind of like a.
00:20:29 Ken
A shocking thing for me to have Biden, ZAR or the alcohol czar, the alcohol dude say we need to go down to two drinks.
00:20:40 Ken
Per week.
00:20:42 Wendy
So there's a couple of things I want.
00:20:44 Wendy
To point out that both Rob and Ken said, Rob, where did you hear about the two drinks per week? Because it's something that they just changed in Canada? Is that where those stories are coming from?
00:20:56 Rob OR Dan
I believe what I read was just them talking about doing it in the OR making a recommendation in the.
00:21:01 Rob OR Dan
US, I mean it.
00:21:03 Rob OR Dan
May have been connected to Canada, but.
00:21:06 Rob OR Dan
I can't really.
00:21:08 Rob OR Dan
Specifically, say.
00:21:08 Wendy
But have you heard anything?
00:21:09 Wendy
About the fact that the.
00:21:11 Wendy
Alcoholism is on the rise in the US.
00:21:14 Rob OR Dan
Definitely articles that came out like pandemic and a little bit post pandemic where they talked about because people were at home. They tended to drink more and.
00:21:25 Rob OR Dan
You know, it wasn't so much binge drinking, but because you would drink every day 3-4 or five drinks and it just became more habitual, I think for people.
00:21:36 Rob OR Dan
Well, which very well could be an issue just because of the times, but.
00:21:42 Rob OR Dan
I think.
00:21:42 Wendy
Pretty sure that's not just here.
00:21:47 Wendy
Ken, you mentioned Jen.
00:21:51 Wendy
Z. So I just looked it up and Gen. Z is technically between 9 and 24 years old.
00:21:52 Ken
Yes, the youngins.
00:21:58 Wendy
And this article.
00:21:58 Wendy
Specifically called out women who are 35 years.
00:22:03 Ken
I mean, I'm not a woman that's childless in 35. That would be, I believe that would still be in the the millennial territory. That's definitely. Well, that's that's still on like the even the high end of the millennial territory as I am 36, I believe 37.
00:22:05 Wendy
So that would be molecules, right?
00:22:23 Ken
Oh ****, I'm 37, so.
00:22:25 Rob OR Dan
That's even the high end. I mean, if you're.
00:22:27 Rob OR Dan
Gen. X you're 40.
00:22:29 Ken
Three, so that's that's the low end of Gen. X, though, like millennial goes to about 808483 as the.
00:22:36 Wendy
I was going to say.
00:22:38 Rob OR Dan
If you're younger, if you're younger, if you're younger than 43, you're a millennial. Basically, yes.
00:22:45 Ken
I I think there are a lot of people that.
00:22:46 Wendy
They're currently between 20 and 40, according to Google.
00:22:50 Ken
Yeah, 40 I think is the the age for millennials. I think anything over 40 is still X and that's the bottom part of X.
00:22:51 Wendy
Millennials are.
00:22:53 Wendy
Between 25 and.
00:22:57 Ken
It's it's that that zenil is what they.
00:23:00 Ken
Call it XENIAL zenia L.
00:23:04 Ken
Stupid name, honestly.
00:23:05 Rob OR Dan
It's a it's a Star Trek.
00:23:07 Rob OR Dan
Race. We're going to meet someday.
00:23:10 Ken
It's it's one of those things where it's it's a population that still isn't as old as Gen. X, but really isn't as young as like millennials like they they were still lights on on the street.
00:23:26 Wendy
That's when you come.
00:23:26 Ken
Type of kids.
00:23:28 Ken
Did you say that's millennial?
00:23:31 Wendy
No, that's when you come home.
00:23:32 Ken
Oh yeah, like.
00:23:33 Wendy
Why can't I?
00:23:33 Ken
That's. Yeah. Like that's that's still Gen. X like. I've never had that like I by the time I was not even in high school, like when I started high schools, when I worked for a cell phone shop, and I had.
00:23:33 Wendy
See. Hold on.
00:23:47 Ken
A cell phone myself because.
00:23:49 Ken
You know, that's the thing for like kids.
00:23:50 Wendy
I don't want to tell you when.
00:23:51 Wendy
I get a cell phone.
00:23:53 Ken
I got a cell phone in 2001 and that's because I worked for a cell phone company. So I got one. But yeah, kids my age.
00:24:03 Ken
Did not have them.
00:24:04 Wendy
How old were you when you got it?
00:24:06 Ken
1514.
00:24:08 Wendy
Yeah. OK. We'll not talk about that anyways.
00:24:11 Rob OR Dan
I was 18 in 1998.
00:24:14 Wendy
So what do you guys think about?
00:24:15 Wendy
The two drinks per week recommendation.
00:24:17 Rob OR Dan
Yeah. Who? Whoever wrote. That's a cop. Let's be real.
00:24:21 Ken
You see, whoever wrote. That's a cop? Yeah.
00:24:24 Wendy
Or they're just really nice people because, you know, they're from Canada.
00:24:28 Rob OR Dan
Now, they're probably a cop. Like, why are you trying to stop me from drinking anything? Get the hell out of.
00:24:33 Ken
We you're communitive.
00:24:33 Rob OR Dan
Here when you.
00:24:35 Rob OR Dan
Get into the civil war like.
00:24:38
I I no no.
00:24:40
At all.
00:24:41 Wendy
Again the whole.
00:24:43 Wendy
Media take on this whole thing they were trying to make it. They were trying to scare us. I saw I read like four or five different articles that mentioned out Biden's alcohol czar, and they talked about.
00:24:56 Wendy
Like the drastic changes and stuff. But it's not until 2025 that they're even going to review these recommendations.
00:25:03 Wendy
And they review them every few years or every so many years. Well, not few years because it was 1990 was the last time they did it, 2025. They're now going to review them.
00:25:14 Wendy
Which makes sense.
00:25:17 Ken
Here's what I think is that there is.
00:25:21 Ken
It's we we talked about it prior to the.
00:25:23 Ken
The show going live is that it is.
00:25:26 Ken
A type of.
00:25:30 Ken
Statement where it's a little bit overdramatic. Remember when Jennifer Granholm in Michigan made Meatless Mondays and everyone just got ****** *** about it because they're like, I'm gonna eat my steak extra raw today.
00:25:47 Wendy
Extra raw. I'm gonna go do it myself.
00:25:48 Rob OR Dan
That's Oh yeah. Black and blue balloon rare.
00:25:50 Ken
Yeah, still still blue. Rare. Yes, still mooing.
00:25:56 Ken
But yeah, those those are the kinds of responses.
00:25:59 Ken
That happen with this. It's the same with.
00:26:02 Ken
And I know we don't.
00:26:02 Ken
Get political, but at least there is allegories within the the comments that I'm making, like when eating less meat for global warming.
00:26:11 Ken
Like that kind of statement happens, and then everyone's like ohh they don't want. You know they want to take your hamburgers away. I'm like I.
00:26:18 Ken
I think there's a lot of 1. There is a lot of overcorrection that is happening and two, I think it's a lot of scare tactics just.
00:26:30 Ken
To **** you.
00:26:30 Ken
Off rage baiting, Dan knows a lot about rage baiting. Yeah.
00:26:35 Rob OR Dan
I'm still waiting for a certain former president come to come knocking.
00:26:38 Rob OR Dan
On my door to try and take things.
00:26:40 Ken
Though listen, I'm still waiting for Kwame Kilpatrick to give me the free beer heel. He's with the Red Wings winning. Ohh. Wait, Stanley Cup.
00:26:44 Rob OR Dan
Ohh that's great.
00:26:45 Rob OR Dan
I I need mine too. I was there.
00:26:48 Rob OR Dan
For that.
00:26:48 Wendy
But we all need that.
00:26:53 Ken
So so I I understand like obviously they're taking point from Canada because of just you know what Canada has said and what it's done. So they're trying to follow that trend because they have the same data and information as Canada does. But I think there are.
00:27:10 Ken
Better ways to address it, but they're less sexy.
00:27:16 Ken
For example, we haven't really talked about it on the show. I don't.
00:27:20 Ken
Think but how big?
00:27:22 Ken
10 schools are gonna allow alcohol at the venues. For me, for me one it's a it's a great way to boost money in sales insight. But two, I see this as a way to get.
00:27:27 Rob OR Dan
They have to, yeah.
00:27:35 Ken
People to stop.
00:27:37 Ken
Tailgating, binge drinking, preloading, and getting into the stadium and at least drinking there because there is a 2 drink limit while you're in there. If you know you can drink in the stadium, you're probably less likely to front load your alcohol and when you go in there know you could drink. So it's like now.
00:27:57 Ken
Ohh I don't have to drink these two extra beers before we walk over to you know, the big house. I can just go there and buy a beer and eat the 10 bucks or whatever it costs 20 bucks. Probably to buy a beer and go from there now.
00:28:11 Ken
That's my opinion, but as we kind of talked about how there wasn't a study for the last 25 years for this, there hasn't been a study on alcohol sales in college stadiums sufficient enough yet that matches a actual thing that happened in the early 90s in Canada.
00:28:32 Ken
Only dumb reason I know this is because my friend's a fricking traffic engineer for m.whodidhis doctorate thesis on ******* Michigan U turns Michigan lefts.
00:28:44 Ken
Like that's that's.
00:28:46 Ken
How I know this random fact so?
00:28:49 Ken
Where he disagrees with me because he believes that, you know, any drinking is bad and you don't wanna have drunk driving at any case. And he believes that people will drink more to be in the state.
00:29:01 Ken
I think it's a way.
00:29:03 Ken
Where you don't run into an.
00:29:05 Ken
Issue where people are as I kept using the.
00:29:08 Ken
Phrase front loading.
00:29:10 Ken
I mean, I'm Dan, rob. Wendy, do you agree? Disagree. Like, at least regarding college?
00:29:17 Ken
Free gaming, tailgating.
00:29:18 Rob OR Dan
I I can see that people may take the advantage of drinking in the stadium now, but I feel like tailgating has just become part of that culture. And while you may get a few people to not do it, I think the bulk of people that do do it will continue to do it because they make a whole day of.
00:29:37 Rob OR Dan
It they get there at.
00:29:38 Rob OR Dan
7:00 AM they're cooking food and drinking, and it's it's part of that whole experience.
00:29:45 Ken
Here's here's my counter, and if you've ever been to Ford Field prior to the game where they do their Miller light discounted beer.
00:29:55 Ken
For sale at like 11 AM they get people so many people out from the tailgate into the stadium to drink 375 Miller lights.
00:30:06 Rob OR Dan
It's not a bad deal.
00:30:07 Rob OR Dan
Ohh, I'll counter that counter though, because you said there's a.
00:30:10 Rob OR Dan
Two drink limit. So you're.
00:30:11 Ken
Well, that was not the college. That was the college.
00:30:11 Rob OR Dan
Not gonna pull people in.
00:30:12 Rob OR Dan
Early. Yeah. Yeah, there isn't that forward.
00:30:16 Rob OR Dan
No, but at but at at.
00:30:17 Rob OR Dan
College with A2 drink limit. Nobody's going to go in early to.
00:30:21 Rob OR Dan
Knock out their.
00:30:21 Rob OR Dan
2 beers and.
00:30:22 Ken
No, they're not. They're they're not going to go in early, but I feel like there's still a mentality where they're not going to.
00:30:22 Rob OR Dan
Speaker off.
00:30:28 Ken
To treat their alcohol consumption where they have to get so much alcohol in before they go in because the alcohol will be available.
00:30:37 Ken
To them in the stadium.
00:30:40 Ken
I mean you that it's OK to disagree with me.
00:30:42 Rob OR Dan
I agree with Rob on.
00:30:43 Rob OR Dan
This you know.
00:30:45 Rob OR Dan
I bring it on. I'm right outside ASU. Our games here are normally at 7:00 PM Pacific 7.
00:30:46 Wendy
We usually do.
00:30:52 Rob OR Dan
Dirty. Everyone's out there partying all day. You're not going to stop that from happening. People aren't going to be knocking back Milwaukee's best ice all day to go have two beers inside of the stadium. It's just not going.
00:31:06 Rob OR Dan
To happen so so it it.
00:31:08 Rob OR Dan
Is it's a culture. It really is. People go.
00:31:10 Rob OR Dan
There to do this whole thing.
00:31:12 Ken
But I don't think.
00:31:13 Ken
This is an attempt to eliminate tailgating. I think it's an attempt to eliminate that last.
00:31:20 Ken
Beer you have before, like when I went to the offspring at Pine Knob.
00:31:26 Ken
Two days ago.
00:31:27 Ken
And I had a there too. Ohh hell yeah. Oh my God. And especially I another story. Another time anyway, so we had a crawler of parkers hilltop. I had a crawler of their Vienna.
00:31:28 Rob OR Dan
Big tailgating.
00:31:40 Ken
******. And we started drinking it and we were looking at the the timer on setlist dot FM and it says, you know, usually this band starts at this time and we're like ****, we need to go in. So we're slamming the beers as we're walking into Pine Knob and.
00:31:59 Ken
Now, because I knew I could get beers inside, I'm like, you know what? I don't have to finish this beer. I can just go inside and watch the show and drink a beer. And I I think a lot of it is mentality and thought. I don't think it's. You're not going to stop tailgating, I mean.
00:32:19 Ken
Like looked at look at.
00:32:21 Ken
Dan, we went to go see summer slam like how many people were out and about drinking at bars? Ohh yeah. Up until summer slam.
00:32:27 Ken
Things every single bar was packed of wrestling fans. Yeah, it doesn't matter. The event, it doesn't matter anything. But the fact that you allow alcohol in these stadiums is I, I we've completely hijacked Wendy's article.
00:32:41 Rob OR Dan
Yeah, we are.
00:32:43 Ken
But that's that's that's my point. I'm gonna.
00:32:46 Ken
Pass it back to.
00:32:47 Ken
Wendy to keep talking about our article, I'm sorry.
00:32:49 Wendy
So I'm actually just going to end on what Ken was talking about and I'm going to give my opinion. I agree with the guys that I don't think it's going to stop tailgating, but I do agree with Ken that it will change your mentality, not necessarily right off the bat, but over time it will make people. People will start thinking about the fact that they can't get.
00:33:10 Wendy
Here in the stadium and.
00:33:15 Wendy
Ken, I love the fact that you tailgated you pregamed with the Vienna logger before you went to see you looking offspring. That's the best. So I'm going to let you pass the article on to the next person.
00:33:29 Ken
Uh parkers hilltop.
00:33:30 Ken
I had their spinach artichoke canopies amazing.
00:33:34 Ken
Food up there.
00:33:35 Ken
The beer was great. I had their all beer.
00:33:39 Ken
And yes, yes, there was an all beer, so of course I had it. No, the the beer was awesome. The food was great. I had. I have never ate and drank there. I've had their beer, but I've never ate and drank there. But like it was so good, Rob. Yes.
00:33:57 Ken
Welcome to the show.
00:33:58 Ken
What do you want to talk about today?
00:34:00 Rob OR Dan
OK.
00:34:01 Rob OR Dan
Today, with the fires of the head in Hawaii, I'm going to talk about Garrett Marrero and Maui Brewing are stepping up to support local communities. So basically, Garrett Miller, who is the CEO and Co founder of Craft Ohana, which includes Maori Brewing and Maui Times, and.
00:34:20 Rob OR Dan
Kihei. HI. He's been working to.
00:34:24 Rob OR Dan
Make connections with local charities to get donations to them and help out the people that have been affected by this fire. He stated that 136 of their employees have lost their homes in the fires, which is 40% of their total entire employee count.
00:34:44 Rob OR Dan
Also, Bowie Brewing is setting up a beer called the Kokua Beer, very similar to when Sierra did the Brazilian Speer back in 2018 to help out the wildfire in California, on which they'll release a recipe that.
00:35:01 Rob OR Dan
Any brewery can replicate, sell and donate a portion of their sales or whatever they see fit to the recovery efforts.
00:35:10 Rob OR Dan
In Maui.
00:35:16 Rob OR Dan
So I'll jump on this here. You know I love this. You guys know I spent a lot of time in Hawaii these last few years. This is devastating. What happen.
00:35:25 Rob OR Dan
From there.
00:35:27 Rob OR Dan
And you know, the saying has always been that, you know, Hawaii is a state, but it's treated like a territory. And it really does feel like that even with this. So I'm really glad Maui Brewing, we've had them on the show before. They're amazing people. I think it was a Brewer, Ken, if you can correct me if.
00:35:42 Rob OR Dan
I'm wrong?
00:35:44 Rob OR Dan
That we had on here from.
00:35:44 Ken
Yeah, it was. Kim Bryson Lutz.
00:35:47 Rob OR Dan
Yeah, they're amazing people. And the fact that they're stepping up for this when it feels like a lot of people aren't stepping up for the devastation that's happening there, I really do enjoy this. I'm glad it's happening.
00:35:59 Rob OR Dan
Yeah, it was definitely.
00:36:00 Rob OR Dan
Something that I kind of wondered if they.
00:36:01 Rob OR Dan
Were going.
00:36:02 Rob OR Dan
To present, I had immediately thought of the wildfires in California when those occurred. And so I definitely always feel like that's something that.
00:36:11 Rob OR Dan
The brewing community.
00:36:14 Rob OR Dan
Does embrace is trying to help out?
00:36:17 Rob OR Dan
Areas that people have been affected by things and you know it's just a, a true community to.
00:36:23 Ken
Help out and.
00:36:25 Rob OR Dan
Do something like that.
00:36:27 Rob OR Dan
And we've seen this from other things before. I can't remember the name of it, but New Belgium.
00:36:32 Rob OR Dan
Did that beer?
00:36:33 Rob OR Dan
That was a bad.
00:36:34 Rob OR Dan
Tasting beer. If you guys are.
00:36:36 Rob OR Dan
Called Wendy and Ken.
00:36:38 Rob OR Dan
That it was just, I don't know, was it to stop global warming or whatever it was, but it's really good to see companies step up like this.
00:36:47 Ken
Yeah, it was.
00:36:49 Ken
Torched Earth was the name of the the beer. It was 40 bucks for 2-4 packs, so an 8 pack of 16 ounce cans and the profits went to protect our winners, a Colorado based group devoted to fighting climate change.
00:37:05 Ken
Yeah, I we we've always been proponents of these, these types of beers, beers with the cause, obviously Wendy or professional charity donator, time, donator, volunteer. That's the word I was looking for. Professional volunteer.
00:37:25 Ken
You know, she does a lot with a lot of different organizations. Obviously, when we had Marcus from, whether it's souls on back in 2020.
00:37:35 Ken
Like that. That was for Black is beautiful. Obviously I've worn and and not just like.
00:37:41 Ken
There, there's.
00:37:42 Ken
You know both.
00:37:44 Ken
Geographical there is climate, there is political, there's apolitical, like I have my anti racist beer shirt for rat magnet who got sued by a bunch of breweries for telling everyone stories.
00:38:00 Ken
Breweries. Always.
00:38:01 Ken
Seem to.
00:38:04 Ken
Know where to to do their part and we had it a lot with the feel good tap here in Metro Detroit for a.
00:38:11 Ken
While where a.
00:38:12 Ken
Lot of times a brewery would have a donation for a specific tap handle, go to a charity, but as we had on our Michigan.
00:38:23 Ken
Your series with loaded dice like there are a lot of governmental red tape that occurs.
00:38:29 Ken
When you're trying to donate your your time, money, and effort, specifically the money. When it comes to alcohol, so I'm extremely happy that they were able to start this. I hope that a lot.
00:38:41 Ken
Of breweries start.
00:38:43 Ken
Handling it, I know Kim Briston lets has done a lot within the industry to.
00:38:47 Ken
Where a lot.
00:38:48 Ken
Of people know who she is.
00:38:50 Ken
And want would will want to help her.
00:38:54 Ken
But but as Dan says, I think there's a lot of like, you know, we don't think of Hawaii as our own as often as we should because it is our own. And I think and make it you know it it needs the the push and I think there is a lot of like it kind of happened and that was.
00:39:12 Ken
It the media coverage is not necessarily there anymore. So we just need to.
00:39:18 Ken
Make sure that it.
00:39:19 Ken
It it continues to get there so.
00:39:23 Ken
What is? Do we have a a website that they can look at? Is there a place where you can sign up, Rob?
00:39:34 Rob OR Dan
I would say probably the Maui Berry website would have the most up to date info. They do have four different.
00:39:44 Rob OR Dan
Charities that they are supporting, which is the NBC Fire Fund, which basically helps to meet the cash needs for people who are underinsured, need assistance in these situations where they lost their home and can't cover the insurance costs that they would get that payout.
00:40:04 Rob OR Dan
Check the legacy of Aloha Foundation.
00:40:09 Rob OR Dan
Specific as a Maui.
00:40:11 Rob OR Dan
During foundation and they help.
00:40:14 Rob OR Dan
To displace or cover the cost for those that have been displaced and lots of beginning belongings, the Mackay Foundation, which is local businesses that have banded together to.
00:40:26 Rob OR Dan
Help with the rebuilding efforts and the Hawaii Community Foundation, a local charity that helps to also give funds.
00:40:35 Rob OR Dan
To help people overcome the challenges that they're experiencing with replacing their belongings and finding shelter.
00:40:45 Ken
And if you're listening to this podcast, of course, check out the show notes both on our video and our audio. You'll be able to grab. We grabbed all this information from probrewer.com, which you will be able to get the information should you want to be part of the cause and want to brew a beer for them. I know we got a lot of brewery.
00:41:05 Ken
Friends that are in there, as well as if you wanna donate, those are the donate the places that Maui brewing companies suggest to donate to. They're all 501C3. So they're all tax.
00:41:17 Ken
Credits and of course, as we get to the end of the year, it's the best time to start donating. So if you got some extra money, go and donate.
00:41:27 Rob OR Dan
Yeah. So one more thing I wanted to throw about the last thing too, I'll.
00:41:31 Rob OR Dan
Go for it. Just found this.
00:41:32 Rob OR Dan
Out Maui Brewing actually has a location in Lahaina, so they might also be impacted by this.
00:41:39 Rob OR Dan
Yeah, I I do know that location is closed. Obviously actually have two locations that are closed. There's another one that's pretty close to Lahaina that was also affected from the fires, so.
00:41:51 Rob OR Dan
So yeah, just keep those people in mind because they are our fellow Americans, even though they're 4000 miles away. What I wanted to talk about is, you know, coming up in the week, we have Labor Day.
00:42:02 Rob OR Dan
You know, and it's usually a pretty big celebrated holiday, lot of you guys out there, it is the end of the summer, but interesting article coming out is that we are seeing a significant decrease in people who are going to celebrate only 60% of the people who are questioned are planning to celebrate the holiday. It's a 15% decline.
00:42:24 Rob OR Dan
From 20/22 and.
00:42:28 Rob OR Dan
More than or 86% of those people who are going to celebrate are going to implement money saving feature or measures for this holiday.
00:42:39 Rob OR Dan
So I know we've talked about it before, about the holidays that we think are just dumb because there are a lot of drinking holidays. Are you guys starting to feel the pressure of just not celebrating because of, you know, increasing cost, things like that, you know, beer?
00:42:56 Rob OR Dan
There's always been a saying that people will lower the quality of beer before they'll cut it out. They'll cut out other things. But is this something number one? Are you planning to celebrate Labor Day? #2 are you planning to cut back or lower the cost of what you do for it, Ken?
00:43:09 Rob OR Dan
I'm going to start with you.
00:43:11 Rob OR Dan
Oh, of course.
00:43:14 Rob OR Dan
I always feel.
00:43:17 Ken
Wendy, you mentioned that you.
00:43:18 Ken
Wanted to say something on.
00:43:19 Ken
The last article I want.
00:43:20 Ken
To make sure you.
00:43:20 Rob OR Dan
Get there first. Ohh yeah. Jump in there.
00:43:20 Wendy
Oh yeah, I did. Sorry I was muted and I just wanted to say that I do have family.
00:43:27 Wendy
Hawaii. They're actually on Oahu, and they were actually here when the fire started. And when all that happened. So I just wanted to say that I will definitely be following up and keeping up on all the different fundraisers that are happening and make sure that everybody knows how they can help out because I know that they know their friends and family are devastated.
00:43:52 Ken
Well to follow.
00:43:55 Ken
That up, obviously. That's. Ohh God, it's such a ****** thing over in Hawaii.
00:44:00 Ken
And it it's.
00:44:00 Ken
It's it's. It's something you just can't control. Like we can't control here. The best thing we can do and it it. It sucks. Say it. The best thing we can do is throw money because I have no skills as a beer podcaster to assist the the folks over there. So donations are probably going to be the best way that I can.
00:44:21 Ken
Help for sure.
00:44:23 Ken
But as we get into these holidays for me, and I think this might be a a family thing, but as we get older, like in my family specifically like we are celebrating less and less.
00:44:43 Ken
Another every single year, like in the 90s like.
00:44:47 Ken
Every single birthday.
00:44:48 Ken
We were all together, every single holiday, every.
00:44:51 Ken
Like and when I.
00:44:52 Ken
Say holiday like Thanksgiving Labor Day, Memorial Day, 4th of July. Like it it was all a reason to get together, whereas now I think one because we have.
00:45:03 Ken
A interconnection with everyone that is quick, fast and easy. You don't necessarily need to have that time to meet up, catch up and see what's going on because you know everything that's happened the last 10 years on Facebook.
00:45:19 Ken
So I think that's why a lot of my family personally has stopped doing a lot of these get togethers is simply just because of that. Even with the the want to get together post COVID, I think it's still always going to be now limitations. It's going to be limited, limited to, you know, Thanksgiving, Christmas, Easter.
00:45:38 Ken
And maybe 4th of July and that's it.
00:45:40 Ken
Like those those.
00:45:41 Ken
Those are the holidays, and that's just when we'll see each other. So I think that if I were to guess, mind you, my stories anecdotal extrapolate that to everyone else and that a lot of people because we see each other, those holidays don't mean anything anymore to a.
00:45:57 Ken
The people we don't need to catch up on Labor Day because you're going to know about what's going on in your grandma's life because she's posted 4 Instagram posts in the last week.
00:46:09 Ken
Like, these are the kinds of things that it.
00:46:12 Ken
It's just a different territory so.
00:46:14 Ken
As holidays come in, I think we're going to see more.
00:46:18 Ken
Or event based meet UPS and what I mean.
00:46:23 Ken
By that is concerts.
00:46:26 Ken
Sporting events like, that's the reason why people are going to meet up and that's the reason why people are going to celebrate is for those events, for those celebrations. So yeah, I think we're not going to.
00:46:38 Ken
Like Dan, I think this is just the start of the decline of these types of events. Memorial Day, Labor Day and even 4th of July. I'll throw in there.
00:46:50 Rob OR Dan
Vote online.
00:46:50 Rob OR Dan
So you know what? July is a big holiday out.
00:46:53 Rob OR Dan
I'll say that, but I want you touched on something. I actually am glad you said. So are you basically saying your family doesn't get together anymore because of social media? So sorry, grandma, I don't need to see you because you posted on Instagram.
00:47:06 Ken
So let's let's add the caveat both matriarchy and patriarchies on both sides of the family.
00:47:14 Ken
Best therefore, my mother and my father are the the highest level, along with their siblings on both sides. So now also I'm kid free my, my sister's kid free, so there's no grandchildren, so this can also be.
00:47:35 Ken
A very you know.
00:47:37 Ken
Well, again, as I mentioned, it's anecdotal like Dan, I know you got kids, you know, Wendy, you got Graham and I know a lot of people want to make sure they spend their time with Graham.
00:47:50 Ken
These things don't exist in my family.
00:47:52 Ken
Because that just doesn't.
00:47:54 Ken
Happen there's no. There's very limited grandkids like.
00:47:57 Ken
Out of all the.
00:47:58 Ken
The my level cousins there ain't.
00:48:01 Ken
Too many lower level cousins.
00:48:05 Wendy
God, we got a million.
00:48:08 Wendy
Which is good because they're all awesome.
00:48:09 Ken
Is there so. So I guess Wendy, are, are you out there celebrating Memorial Day Labor Day 4th of July?
00:48:17 Wendy
So we don't do holidays like that. I was, I was just thinking about everything that you were just saying because we just had our.
00:48:24 Wendy
60th Family reunion and we and 35 people there and like we have people from Hawaii, we have people from all over the United States that come to this family.
00:48:27 Rob OR Dan
OK.
00:48:36 Wendy
So but it's it's not every year that they come, but at least once a year we give them the opportunity to get together. So I don't think it's necessarily social media, it's that we don't.
00:48:48 Wendy
People don't want to travel.
00:48:51 Wendy
To see the same people, I think. I think that's horrible today, but they want to go and do different things and see different. They want to go and do different things and see different.
00:48:56 Rob OR Dan
It's it's a terrible thought.
00:49:01 Wendy
People and and.
00:49:04 Wendy
Kind of explore things I think is more the mindset of the younger generations than we need to all get together all the.
00:49:12 Wendy
Time and most like, what do they care about Labor Day?
00:49:19 Rob OR Dan
I blame me, I also say.
00:49:19 Wendy
You know.
00:49:20 Rob OR Dan
Unofficial end of summer. Go ahead, rob.
00:49:22 Wendy
Isn't important to them.
00:49:24 Rob OR Dan
Is that I. I'd also say I think a lot of younger people especially kind of realize that they don't have to deal with their family if their family isn't.
00:49:34 Rob OR Dan
A positive experience for them. They're not going to go out and say I better travel far distance to come hang out with people that I wouldn't even hang out with them if they weren't related to me.
00:49:47 Ken
I I I think you hit a nail that not many people talk about is the fact that there are a lot of folks in our generations, both Gen. X, Gen. Y millennials, Gen. Z, that are not like ohh you have to because they are the grandma. Ohh you have to because they are the matriarch.
00:50:08 Ken
Like I think a lot of that has started to.
00:50:12 Ken
Change the ohh you have to to where you want.
00:50:15 Ken
To see these people.
00:50:16 Ken
So you'll go and you see them. But Dan, you keep saying the start of the summer.
00:50:21 Rob OR Dan
End of summer it's end of summer.
00:50:22 Ken
And see the end of summer. Thank you. Correct.
00:50:24 Ken
Hate to tell you, but like.
00:50:27 Ken
I have so many people on my.
00:50:29 Ken
Facebook talking about.
00:50:30 Ken
Their kids starting school like 2 weeks ago.
00:50:33 Ken
Summer's over for them.
00:50:35 Rob OR Dan
I mean we.
00:50:35 Rob OR Dan
We start school here in Arizona the first week of August.
00:50:39 Rob OR Dan
So there's that. But but.
00:50:40 Ken
Yeah, summer's over.
00:50:41 Ken
That's the. That's the.
00:50:42 Rob OR Dan
Labor is here.
00:50:43
Honest special official end.
00:50:44 Ken
Of summer is when kids go back to.
00:50:46 Wendy
It used to be the.
00:50:46
School and that's.
00:50:47 Wendy
End of.
00:50:47 Rob OR Dan
When summer begins, he finally gets to enjoy his kids not being at home.
00:50:53 Rob OR Dan
One thing I do want.
00:50:54 Rob OR Dan
To point out from this article just.
00:50:55 Rob OR Dan
Because of what you talked about.
00:50:56 Rob OR Dan
10 is that?
00:50:58 Rob OR Dan
The company that did this survey noted that Gen. Z and millennial consumers actually accounted for much of the growth in liquor sales categories over the last year, but it was driven by the preference.
00:51:11 Rob OR Dan
Or beat box beverages, cut water, spirits and high noon. So while they're not drinking beer.
00:51:18 Rob OR Dan
These last two generations, including Gen. Z, are picking up these RTD's and seltzers, so I don't think they're not drinking as much. I just think they're they're just not drinking as much beer.
00:51:31 Rob OR Dan
As we do.
00:51:33 Ken
So I had to look at what beatbox.
00:51:35 Rob OR Dan
Is I have no idea what beatbox is, but I know the other two so.
00:51:38 Ken
It it, it looks as as trendy as like maybe what 90s for? Loco.
00:51:44 Ken
Would have been.
00:51:47 Ken
They were on Shark Tank and that's just.
00:51:51 Ken
My guess is it it looks like.
00:51:53 Ken
Coconut water bottles, but it's a Leven. Point 1% alcohol by volume.
00:51:58 Rob OR Dan
We're going hard.
00:51:59
It says.
00:51:59 Ken
Try frozen, non carbonated.
00:52:03 Ken
Oh. Oh my God.
00:52:05 Wendy
I don't even know what that means.
00:52:08 Wendy
Just don't go into it.
00:52:10 Ken
OK. I yeah, I mean, what's I I think with all of our articles this week, it really kind of shows a.
00:52:23 Ken
Like both the ebbs and flows of what marketing, media and.
00:52:28 Ken
Stats will tell us because.
00:52:30 Ken
You know my generation, you know your guys generation.
00:52:35 Ken
Gen. Z like.
00:52:36 Ken
We both have seen.
00:52:38 Ken
That they're drinking more and they're drinking less. They're drinking way too much and they're not drinking enough.
00:52:43 Ken
They're drinking this and they're not drinking that.
00:52:45 Ken
Like I I would love to maybe go into a deep dive in a later show to try to understand where all of these kids are drinking, whereas I I don't know, it's just it's just weird because I'm looking at the Article 2 which.
00:53:00 Ken
Of course, go to.
00:53:02 Ken
Our show notes you can see.
00:53:04 Ken
The articles as well.
00:53:06 Ken
I have no idea.
00:53:08 Ken
I don't know. Call me out on.
00:53:08 Ken
My ********, I.
00:53:09 Wendy
Might be just you. You can find report that will support any opinion you have.
00:53:15
That's true.
00:53:17 Ken
My opinion, Dan is super old.
00:53:20 Rob OR Dan
Yeah. Hey, you come out to the Red Wings game out here in March. I'll show you where all.
00:53:24 Rob OR Dan
The kids are drinking at.
00:53:25 Ken
I I did see that it is in March.
00:53:28 Wendy
Have you told them to get off your lawn?
00:53:31 Ken
No, I don't think, Dan.
00:53:33 Ken
Has a lawn. I don't have a lawn.
00:53:36 Wendy
Well, I wouldn't.
00:53:37 Wendy
Either in Arizona, that's a lot of work to keep up.
00:53:40 Rob OR Dan
Yeah, screw that.
00:53:43 Rob OR Dan
Well, any cactus.
00:53:46
2 boulders and a cactus.
00:53:48 Ken
That's going to do it better on draft, the craft Beer news segment for August 25th. My name is Ken for my co-host Wendy, Dan, and Rob, thank you so much for joining us. We appreciate it. We will be back next week to learn about brewery architecture.
00:54:04 Ken
And then we will be off in two weeks for the UP Beer Festival. That's right. I will be at the UP Beer festival. Come say hi. Say hello. I am excited to go and no matter what you think of your beer, we think it's.
00:54:20 Ken
Better on draft, have a.
00:54:21 Ken
Good night. Cheers.