210 - How We Book and Sell Events: Finding Clients, Repeat Work, and Lessons Learned

Better Events

Jun 18, 2025•42 min

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Episode description

In this week's episode , we’re diving into the sales side of running an event business. We share how we each approach marketing, finding new clients, and setting goals—plus a few surprises about how some of our recent events came to be. From securing repeat business to refining your sales process, this conversation is full of real-life examples and actionable tips. Whether you're just starting out or looking to grow, there's something here to help you book your next event with confidence.

SHOW NOTES:

Learn more about our partner of this episode, Snapquest. Mention the Better Events podcast and you'll earn $100 off your event's SnapQuest: https://www.snapquest.co/

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@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

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