SaaS Brand Architecture with Karrie Sanderson

What makes a SaaS brand special? In this episode, we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.

Visit our website for the detailed episode recap with key learnings.

• Typeform, Smartsheet — Karrie’s previous employers
• Uncovering Customer Insights with Aggelos Mouzakitis
• Wynter — a research platform
• Warby Parker — an example of a consistent brand
• Brandfolder, Frontify — Digital asset management systems
• Connect with Karrie on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.