JTBD for User Onboarding with Ramli John

Why is it so critical to be aware of customers’ Jobs to Be Done, especially when you work on their onboarding? In this episode, we chat with Ramli John, founder of Growth Marketing Today, fellow podcaster and consultant. You’ll hear about Ramli’s EURECA user onboarding  framework, as well as his insights on segmentation, minimizing friction, success metrics, analytics tools, and more. 

Visit our website for the detailed episode recap with key learnings.

• growthtoday.fm — Ramli’s podcast
• When Coffee and Kale Compete — a famous book on JTBD by Alan Klement
• The Stewart Butterfield interview wherein the Slack founder refers to the 2000 messages metric
• How Userlist Onboards New Users feat. Jane Portman by Product-Led Institute
• How FullStory Onboards New Users by Product-Led Institute
• Product-Led’s full list of user onboarding teardowns
• Wave — a financial app and great example of segmented onboarding
• SQL, ChartMogul, Mixpanel — tools Ramli recommends for product analytics
• How Appcues’ Jonathan Kim Boosts Retention — a ProfitWell article on Appcues’ approaches on user retention and churn rate reduction
• jtbd.info — the Jobs To Be Done website
• UI Breakfast Podcast. Episode 181: Jobs to Be Done with Jim Kalbach
• The Product-Led Podcast — the podcast Ramli co-hosts with Wes Bush
• onboardingteardowns.com — visit for Ramli’s onboarding reviews
• ramlijohn.com — Ramli’s website
• Follow Ramli on Twitter

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This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.