Freemium Challenges & Fighting Churn with Kim Gjerstad

Effective user onboarding is a matter of life and death for freemium products. Today we’re learning from one of the most established players in the email plugin industry. Our guest is Kim Gjerstad, co-founder of MailPoet. You’ll hear the product’s story as well as Kim’s insights on user onboarding, fighting churn, website design, and more.

Visit our website for the detailed episode recap with key learnings.

• MailPoet — Kim’s SaaS product; an email plugin for WordPress
• WordPress — the most popular open source software for blogging, websites and apps
• Mailchimp — a popular email automation tool
• Mixpanel — a product analytics tool
• Dribbble — a designer hub for showcasing work and networking
• Follow Kim on Twitter or contact him directly via email at kim@mailpoet.com

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This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.