Email Automation & Customer Experience with Jordan Skole

How can we approach customer experience holistically to enable effective email marketing? In this episode, we talk to Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.

Visit our website for the detailed episode recap with key learnings.

• Autobooks — Jordan’s current place of work
• Mastering Email Software with Brennan Dunn
• UI Breakfast Podcast. Episode 105: Website Personalization with Brennan Dunn
• CI/CD — continuous integration and continuous delivery
• Customer Experience
• Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
• Joanna Wiebe — founder of Copyhackers
• JTBD Framework
• Miro, Mural — popular visualization tools
• Bob Moesta — an authority in the field of JTBD
• Demand-Side Sales — a book by Bob Moesta
• Hero’s Journey Monomyth
• The Hero’s Journey — a book by Joseph Campbell
• Follow Jordan on Twitter

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