The Secret to a High-Converting Coaching Website With Brad Ball
Episode description
Do you need a website for your coaching business? And if you already have one, is it working for you or just sitting pretty on the internet?
In this value-packed episode, I've invited digital marketing expert Brad Ball (head of Liquis Digital) to reveal the critical elements that transform a basic coaching website into a powerful client-attraction machine.
Brad breaks down the three must-have elements of a high-converting coaching website:
- Clear primary AND secondary calls to action (and why most coaches miss the second one)
- A hero section that communicates your value in 7 seconds or less
- A focus on benefits over features (what your clients care about)
We also bust the myth that website design is the most important element - "A website isn't an art project—it's a marketing tool." Brad reveals why the CONTENT of your website is 100% more important than how it looks.
For coaches considering Facebook ads, Brad shares a simple strategy to start with just $5/day and explains why installing your pixel is the critical step most coaches skip. We discuss how to know when you're ready for ads and how to use them to test your offers.
SPECIAL OFFER: When you join Best Damn Coach now, you'll get 60 DAYS of direct Voxer access to me, plus access to our Framework Builder Lab and monthly coaching sessions. Book a call to learn more at amanda-walker.com/letschat
FREE RESOURCES:
- Get a free website audit from Brad's team: https://liquisdigital.com/audit