(LIVE COACHING) Coaching Clinic Friday: The Simple Call-to-Action Strategy That Doubles Workshop

Welcome to Coaching Clinic Fridays where we share a real-life coaching example from inside our programs for one-to-one coaching. The goal here to help you work through upon and also here action. Субтитры сделал DimaTorzok Welcome to this week's coaching clinic. It's no surprise to you that I love webinars, workshops. I host them frequently, in fact, almost weekly because they are such a great way to add value and build trust and authority with your existing audience.

This coaching clinic is actually devoted to a community member who's also seeing the value and the conversion starting to happen with workshops but one of the mistakes

that i often see inside of workshops is there's too many options prevent presented at the end so you're giving too many offers and letting the client essentially decide which one's for them and here's happens a confused mind says no They leave. They go deliberate. The fire is gone. And so you don't get to experience them as a client. And so inside of this episode, I am talking about how to fix that inside of your workshop slash webinar. Enjoy.

So on last week's workshop, I had this idea that I was going to invite people into a single, like one breakthrough session with me. Um... But then when I'm now as I'm actually putting together the content for the workshop as per kind of the plan that you had suggested of like really showing people how our framework. kind of fits into the things that we're talking about.

I realized that my breakthrough session isn't something that I necessarily have a framework for yet. Like when I made my framework, it's more for my coaching program. so that left me back to the place of being confused of what I should do but I recently I don't know so this is my idea I'll just I'll tell you what my new idea is and then you can let me know what you think but I was wondering if I should just make the call to action just getting people to get on a call with me.

like just because I feel like right now I have you know I know that the line like I can confuse mine never buys and I understand if I were to present people with all the different offers that I have for them they're going to be confused and I'm like what if I only spoke about My method, my Fertile From Within method in the workshop.

And then I invite people on, but I also say to people that like I have other things available. So just book the call with me and then we'll talk about it on the call because what I really find and, and. As much as I know I want to work towards maybe limiting things, I also at the same time feel like it works. Because different people just have different needs and wants and different price points that they're willing to pay. And so I think if I can just actually get someone on a call.

and talk to them, then that's going to be helpful for me to then guide them towards which of my offers would be the best one for them. Yeah, I totally agree with where your brain's at. And this is collective for everyone.

100%, especially in the beginning, the call to action should be to get on a call, I think, because especially as you're refining. I mean, just in general, conversions, even if you're kind of novice on sales calls, are going to be higher on a sales call than from a webinar. And then you can have the discernment.

and the discernment to figure out which offer is going to be best suited for them. So what I would think through in the webinar is position your kind of methodology and framework as the answer and the solution and that you teach that through. COACHING Right. When I work with clients one to one and then once they're on the phone, so the call to action would be book a call. You could still even, Lauren, offer some incentive for booking the call.

like your bonus could be positioned around when you book the call within 48 hours you know something i'm adding on is xyz so if you wanted to create some sort of urgency around that not scarcity but urgency around that that would be helpful potentially And then once you're on the call with them, you'll know. And then you can always use your one-off session as a downsell. Yeah.

So if your goal is to fill the one-to-one and they're like, wow, that investment's, you know, more than I can say, look, I have a great option. I understand that, you know, investing that much can be scary when you've done these other things. Let's do a breakthrough session first. and then that will give you a great idea of what it's like to work with me, and then we can move on to one-to-one if that feels like a great fact.

But I wouldn't mention that on the initial call until you know. So listen to this carefully, guys. I love that Lauren, you know, she's just learned a ton. But often what we want to say is we have this offer and this offer and this offer. And they're like, we don't know what's best for us.

So we want to go in with the intention of selling the main thing. Let that sales process go through. You follow up. They say yes, they say no, maybe, whatever the case is. And once you've locked in, they're either moving forward with that offer. Great, it's nailed. But if they're not, that's when then you enter the new offer into the realm of possibility, which would be your downsell. you will ever do as a coach.

Ask questions. So I've put together a simple go-to resource that you can have on your backpack. I believe every coach should know. to hyphen walker