Fridays, where we share a real life coaching example from inside our programs for one-to-one coaching. The goal here to help you work through what's being coached upon and to also hear coaching in action. Happy Coaching Clinic Day. Welcome to another episode where you get to hear a little live coaching. This is a very familiar problem.
It's like you rush and you think, I got to have a website, only to find that nobody's actually hopping into it. Nobody's downloading the freebie. Nobody's doing the things that you thought. And today's coach that I'm coaching actually has a freebie. Nobody's signed up. And so I want you to listen as I kind of uncover for her the critical mistake that I see a lot of coaches making.
Not about the design, by the way, and how we help her move her website to being an actual, tangible way to grow her email list and to grow her client roster. So stick around to the end. Because I'm definitely going to share the number one rule for driving traffic to any offer. Okay. So basically, I had somebody... look savvy person. So I had a friend that does a lot of tech work, go through my website and tweak it for me.
Yeah. And just kind of like go through it. And from their perspective, because I've done a few on my own, but. I don't know, like I just don't seem to get a lot of clients through my website at all. I get a little bit of action, but not a lot. People go on it, but I don't get like... Anybody sign up for email, have a freebie on there. And I also have a protein guide on there. I've done all of the email follow-ups and stuff like that with it. So that's all on there now.
And yeah, I think, I don't know if it's my demographic. that I'm going for. I'm not going to go on the internet, that kind of thing, or looking for ways that I can advertise it using social media or something that might grab more of attention. Okay, awesome. Great question. I want everybody to please pay attention to this conversation because it is very important.
I had Robin reach out from Shine Pages. This is a one-off, Lisa, that just hones in on this conversation. She sent me the most beautiful message this week, and she said, I, you know, she's essentially like, I don't know how and why you came into my world, but I'm so grateful because apparently so many of you, I've sent a lot of great people her way. But she said, do you know what's different about your people? They are well trained.
Like they already know the process. They see the goal. They understand how things are supposed to work. And so that is so valuable. And sometimes. We have people that are good at tech. There are good web designers. They can make things work, but they don't necessarily understand the fluidity and ecosystem around business, right?
And so that for me is why I'm always telling you guys, don't go spend all this money, right? Because great websites, and I know you had a friend do this, by the way, but wonderful websites are an investment of probably $3,000 to $10,000. And in the beginning, it's not a great investment to make when you haven't really vetted out and done market research to figure out what your language is and your voice.
And so I think there's so much that you can do, you know, ahead of that time. So when I popped onto your website, I'm coming at it from a new user, right? So that's really important. Getting people to your website is the number one goal for all of us. And it's also the number one challenge. Just because we publish a website doesn't mean anybody on the internet knows it exists. So our sole mission then, every single person on this call, is to drive people to the place.
where people can leverage our website. It doesn't mean you have to have a full website. I'm sorry, our freebie doesn't mean you have to have a full website. It means you could just have a page that's a landing page that has your freebie. But when I come on to yours, Lisa, here's what I see. So I come on and I scroll around. So I'm just going to kind of walk you through it. I get here. And the first thing, the first call to action is to book a free consult.
So there's actually no immediate value offered. So there's not a protein guide that I see. There's not a sleep guide. I'm not seeing any option to download a free resource. to get value from you so far. Okay. Okay. So then the next tab is work with me. So I can see you do training and coaching. Testimonials. We've got some scrolling ones, which are great. Love that, by the way. I go to the blog. Old. I would take that off. Okay. It's not even being used.
So this is where I was like, okay, you told me you had a protein guide and a sleep thing, but then I see this journal thing that doesn't necessarily go with health or nutrition coaching. And then I have a contact. So I actually don't see any of the free resources that you told me about. Do you see that? Yeah. So I'm like, where are they buried? Where are they at?
So should I have... multiple opt-ins when it like pop-ups yeah so what i want is to get value from you immediately right so actually when we enter like i actually love this um Like when I entered the fitness industry at age 50, my life was changed forever. I want this to be about you. This whole page right now is about you. Right. Which you guys, fun fact, the number one most visited page on most people's websites are the about pages. So this should be its own tab about you.
But what I want is to come to your site and I want it to be about me as the client. So what do you help me do? I'm just going to use my website. Again, my website is not the end all to be all. There are better websites and worse websites. But I really try to create a cadence that is of value. So when you land on my website, immediately two things happen. One, there is a pop-up that takes you to a possible free resource.
Some people have mixed feelings about pop-ups, so you can lean into whatever you're comfortable with. We're actually probably going to be taking that off. And what we're going to have is a banner on the top that's constantly directing people to our webinar. But it's actually about the client right away. Hey, I'm going to show you how to be the best damn coach you can be. And my front page, this is it. When you land on my front page, it's meant to be short so that it drives them only one place.
Here are my offers. Here's how I help coaches do three things. So I share that because when I come to your site is I want to know what do you do? Will you help seniors over whatever age? Like be able to play on their floor with their grandbabies or be able to, you know, whatever the case is. So I'd love to see that front page like about them. Okay. And then take me to that freebie.
Whether it's a pop-up or whether you have something instead of journal up here, Lisa, that says like free resources for you. Okay. Or you have something, but right now I don't see the other things that you've worked so hard to create. So I want those to be front and center.
And then to extend the question that you're asking is, I want you to be, one of the things you said in your thing is like, I'm not seeing any traffic, but I'm not really talking about it. Like you need to be talking about those two free resources all the time in some way. Okay.
And directing them to that page over and over and over. We sometimes feel like we're talking about them all the time, but we're not. I mean, we are, but they're not seeing our content all the time. So to them, we're not. Okay. Questions? Follow-up? No, good. Is that helpful for you? It explains a lot, right? Because I'm like, I'm new. I don't even see the things that she's telling me that are there. So we got to make sure they're front and center.
One of the most important things you will ever do as a coach is... So I've put together a simple go-to resource that you can have in your back pocket as a coach of 10 powerful questions I believe every coach should know. So go ahead and head on over to amanda-walker.com forward slash questions to grab yours.