Fridays, where we share a real-life coaching example from inside our programs for one-to-one coaching. The goal here to help you work through what's being coached upon and to also hear coaching in action. So let's dive in. Welcome to this week's episode of the Best Damn Coaches Coaching Clinics. These are short little episodes where you get to hear behind the scenes of what it's like to be in one of our communities and coach with me.
We've been spending quite a bit of time the last couple months in the BDC around workshops and webinars and the power they have inside of your coaching business. And so in this week's episode, we break down how to really create the pitch part. And learn why slowing down the pitch and being present. And really understanding what it looks like to sell is so key to providing workshops that bring in value to your clients, but also bring them into your business.
I hope you really hear the coaching going on in this episode and find that the strategies that we talk and work through together are so powerful. So last time we chatted, you said go ask the ladies who were on the first webinar for feedback. So I wanted to let you know I did that. And one of them has an invoice out to sign up with me. So, yay. She and I did. I was like, what's your feedback? And she said.
She said it was so good. She said it was so eye-opening because of some of the features that I talk about that make groups searchable so people can find them, which is leads coming in. Just that, you know, just. A lot of good feedback. So the only thing I really got was to be more clear on what the offer is at the end. Like I sound a little bit more about because I like it's just a picture and I'm not like explaining the full offer.
So that was the only thing where they were like, I'm not 100%. That's a huge thing, though. That's a huge thing, right? That's the most important thing in the whole webinar from our standpoint. What I would encourage you is like to slow that down and build out more slides. Like, OK, one picture. Great. That's this overview. But then, you know, walk me through the core results.
Right. In just six weeks, in four weeks, here's what you're going to have. You're going to have a complete Facebook group launch. You're going to have a system that brings in leads while you're sleeping. potentially right like that's because of the seo features um you're you know whatever you feel like those core results are um and so and then again i would go into any bonuses that you're including
Slow it down and build that nurture, like build that support up. It's not about the offer that you get 20 modules and 40 PDFs. It's like, what are the core results that they're getting? at enjoining the group. Okay. Okay, so I'll do that. And then the other thing was they loved how they said a lot of webinars people are just talking about themselves, I guess, and like their story. They were like, you do such a good job of like, you bring in like your credibility and your time.
14 years online doing the same thing and you show the results and talk through like how you came about it but then you just keep it going with like actual Good stuff. Good. I love that. I love that. One thing I would just say, too, is just make sure it's not too detailed so that they're getting all the how-to, right? Because that could be another reason they don't convert that they wouldn't know to tell you.
Like they wouldn't say, oh, it's so good. I didn't even need to buy your program. I mean, maybe they would say that, but very few are going to even notice that for sure. I, well, I, that was year one. I was like doing Facebook lives and then I kind of moved people into Zooms and just kind of was floating my way when I first like launched this. And I was doing that. I was like.
way too much and they were like thank you you validated everything and off they ran and i was like oops shoot um same same same back And I'll say like the questions are important. The name of the group is important, but I don't like dig in how we're going to figure that out. I just really, I guess, surface level, but also help them to see why they need support.
And then once they work with me, they're just like, whoa, you are a wealth of info. I didn't realize. So I think that's good. And then I took the new freebie that you challenged us to create. And I literally kind of. It's kind of a repeat of the webinar. It's just in free. Perfect. Yeah. So I had really good. So what I'll say is I've done two. My goal was two in January. So I hit my two. And I was telling you on that post you made.
that I run into my stop stopping myself for getting more people on because what comes up for me is Lindsay you just need more people on this webinar I get like i i will i'm like also i get you know 10 to 20 interests if i'm doing this all organically and they'll be like oh i can't make that time i can't make that time and so then i'm like
Should I do like what, you know, this evergreen thing? And then, you know, listening to you talk about this, I'm like, no, that's not smart. Keep it live, at least for now. Learn from me. jury's still out right i mean no and i think like i still have time to really do this live and experiment But I do have a lot of recordings to send out. And so my question is, you had said simplify.
And what I'll tell you is I do have another business that it happens to be doing more income or revenue. And so it's hard for me to not pay attention to it, even though I really would like. this one to blow that out of the water. So I'm a little struggling with simplifying between these two things and also doing motherhood. So maybe I have a time, I don't know if I have a time question or a focus question. But you use the word simplicity. So expand and have you tell me more. I think.
I think the question, yeah, that I would just ask myself over and over is like, can I make this more simple? Can I make this process more simple? Can I make the way people move through my offering suite more simple? Right. If you get a call or you have a sales call and then there's like 55 ways for them to work with you, that's super overwhelming for them and for you to make that decision. Right. So it's just.
continuing to clean up your offering speed a little bit. So it's just an ascension model where it's like, they go to here, they go to here, they go to here. So that's one thing. But if I look at like the lead acquisition component, right, the webinars, how we get leads in. If you're not running like ads or you don't have like a cold traffic way, maybe a super simple way, this is coming up for me, so play with this, is you just go down to one monthly webinar.
Okay. So that frees up your ability to call in leads to it. So if you're doing two and it's just organic, then that might feel like more pressure on your end. where what you could do is just do this monthly one. Maybe you do it the third Tuesday of every month and that becomes like your ownership piece of what you do.
And you can still put out content that is inviting people to sign up over and over and over again. But you're really only showing up live to that one time. And if you want to mix the times around. But then what you could say is if you reach out and people are like, oh, I'm busy then, then what I would say is no problem. Would you like me to send the replay after we record the workshop?
And so then I would keep a list of either in your phone or in your warm leads list, however you're tracking people like, oh, yeah, Monica said yes. So then after you record that, I would go directly to Monica and say, hey, the webinar was awesome. We missed you. Would you still like me to send you the replay? Yes. Perfect. Now you've opened the door to ongoing communication.
You send them a replay. A couple of days later, you follow back up and you check back in and say, hey, did you get a chance to watch? Like, what's your biggest aha moment? And so now you're nurturing those leads because I think that's just like the exception. It's not like most people.
You know, I have a lot of people that will say, is there a replay available? I can't make this time. But this puts it back to you. If somebody says I can't make it, then you can physically go do the follow up yourself. Yeah. Okay. I'm doing all of that. So this is, so I kind of feel like my, my solution is I just need to, like, I know I, I, I guess just more lead. Yeah. And what you might find. So here's the other thing that I personally have noticed. I don't really have the data.
to back it up other than anecdotal. But I feel like when there are more people in there as it grows, the conversation in the chat box organically is more. People feed off of each other and you might feel more excitement around that too. Okay. Yeah, I'm on the edge of ads. So, yeah. And then that might be like something that.
As you move through and you do a few of these, you know, what I would say is I wouldn't run ads to a webinar right now if your pitch is just one slide. Like we definitely want to work on extending that pitch phase should be at least. 5 to 10, if not 15 minutes of your webinar. Oh. So it shouldn't be like a 30-second, hey, and if you want to learn more, come into my group. It should be like, hey, you're setting the stage.
You're transitioning. And we're going to be talking about selling live on webinar that like February and March are both perfect conversations around this. But that should be a slow down and tension, psychological shift, FOMO creating, service like. shining moment for you inside of your webinar, which is where most of us make the mistake early on is we either don't mention it or we go too fast. Okay. Yeah, I think I'm going too fast.
Okay, cool. I'll work on some slides and some leads, some more leads. I was thinking like, if I was... If I was running an organic webinar every other week, I would feel a bit burnt out by the pressure of trying to get those. But if I had it more spread out, that would be. And that's exactly before. Last year, this is exactly what I did, was an organic webinar every month. And I don't know if you know this part, but I had four topics and I just rotated them each three times.
Were the topics similar to the offer? Sort of, yes. Obviously, there was a framework workshop in there. And then the other three actually were topics related to the BDC, and then I would pitch the BDC. Okay. I'll think about. Yeah. So. You know, you can figure out what those topics look like, but you might keep them really similar, like same candy, different wrapper kind of idea. The titling is just shifting.
Because people will come into your webinar and even if they've heard it once, it will feel new a lot of the times again because they're hearing it with a different perspective, different timing. You know, if their toddler was yelling at them while they were trying to listen on session one and now they're fully present, they're going to have an entirely different experience. Yeah. When I the the first six months, I would I actually challenged myself to have different topics.
I do think that was a little complex for what I was doing. I actually have two, so maybe I'll work with the two. Yeah. Span. Or even if you just have three and you do them every, you know, you're rotating three topics and you do them each four times this year. Just think of how quickly you can make adjustments and make them better each time you do them. Okay.
Awesome. Thank you. And then just a tip too is if you're going to anybody who's going to like in general when you have a workshop the first thing that I always do right then and there. is I go back into my slide deck and into my content. And right after I finish the workshop, I make adjustments because it's very easy to go like, oh, next week I'm going to be back and fix my webinar. And then I've forgotten what I really felt like in the moment I needed to fix.
Or inevitably there's spelling errors or number errors or something. So I always try to like just make those modifications immediately. Okay. Okay. Cool. You're welcome. One of the most important things you will ever do as a coach is ask questions. So I've put together a simple go-to resource that you can have in your back pocket as a coach of 10 powerful