(LIVE COACHING) Coaching Clinic Friday: How to Create a Sustainable One-on-One Coaching Business

Welcome to Coaching Clinic Fridays, where we share a real-life coaching example from inside our programs for one-to-one coaching. The goal here to help you work through what's being coached upon and to also hear coaching in action. So let's dive in. Welcome to this week's...

Coaching Clinic episode where I bring you a little snippet, a little taste of the coaching we do inside of our programs. And this week, we're hitting on a topic that I know many of you struggle with, and that is pricing. And sometimes... I've realized through coaches is it's safe to stay at a lower ticket offer. And that is because your money stuff comes up when you start to offer the one-to-one packages that you so...

I would say critically need to have in your business, especially to gain experience and confidence. So I'm going to be coaching one of my coaches through this kind of fear of increasing prices or asking for high ticket prices in a one-to-one. experience. And I know that some of the coaching we are going to do in this episode will definitely inspire you and help you also become more confident in your ability to price your coaching services. So enjoy.

So can I ask you why go into this small telegram package instead of more longer term one-to-one coaching with them? If you're noticing they need support still. I don't know. I guess I think that I am hesitant to start one-on-one coaching with SLPs or not wanting to invest, I guess. And there's just, I don't know. And I know that it's a thought, not a fact, but I think, yeah, I don't know. So how would you know they weren't wanting to invest specifically?

uh well like one person was like well i'd love to keep working with you but i you know have this this and this and like they give it all these reasons why they didn't want to invest and i didn't have anything that was the person who i didn't really have like a the like package or even anything to say this is what it would be because i guess without

offering that I obviously don't know that they would say no to it like if they had it in front of them and then part of me just thought this would be a good stepping stone while I figure out what like a more heavy one-on-one looks like I guess but I don't know okay so I want to give you a homework assignment

And I want you to be intentional. And I know we have a one. I'd like for you to do this by the time before next week when we meet. Yeah. What would be your dream scenario in working with your ideal client? And when you and this could be for everybody who feels they're having like a block around the the succession of their offers is dream scenario. Like my dream scenario is this somebody.

buys my $27 thing and then goes right into the SBO at $497 and then comes right into the BDC because everything just seamlessly walks through that process. Right. So I have to have that vision first off. Then I can begin to build the parts of that vision. has talked about on sessions too, why for some of us, one-to-one is the hardest thing to put in place because it's also the most expensive thing. So then what happens is we tend to root around these lower ticket offers.

even though that's ultimately not going to solve the problem in the highest way possible. I know that when people are in the BDC, I'm going to help them do the deepest work possible because we're going to cover all the facets of building a business. So in my perspective, I would be underserving my ideal client if I didn't have an opportunity like this. And so my curiosity for you is...

you know, OK, Telegram support for a week. I'll go back. That's a lot of organization like get them in Telegram. Oh, shoot. When did they sign the contract? Does it start? Because this is like what I'm working. It's like somebody bought Voxer Access last week. And then we haven't connected on Voxer yet. So I'm like, oh, I need to be clear. It's like date of purchase for 30 days. It's their job to get into Voxer. If I only had seven days with somebody, like we would barely even touch base.

before the Voxer coaching would actually start. So if you love that idea, which I don't think is a bad one, maybe it's like 30 days of support post. But then that puts you in the position of, again, continuing to sell into the next thing. I mean, praise you because you're charging 179. Six months ago, we couldn't have that discussion around your burnout. Like that's progress. Right. Like that's big progress.

So then, you know, if you're charging $179 for an hour, potentially, you know, could we think about 90 days of support, 60 days of support? What could that look like potentially? It could be all Voxer support. If you don't want to meet them live, that's fine. You get to create whatever you want. Yeah, no, that's a good point. And I did that.

When you were talking about the onboarding, that totally makes sense. Like thinking about the whole ecosystem of it all and the fact that the systems and the back end are the thing that. can also feel heavy and difficult to figure out. And so it totally makes sense to me to consider that when thinking about even a timeline on an offer. I would just encourage you to really evaluate what's your perfect case scenario from where you're standing right now, because that could change in a year.

Right. What do you think is ultimately going to serve your clients of the highest capacity? Because the things they're struggling with, I'm going to go back to your statements, is that they've gone through, they struggle to name. Hold on. I know I just read this somewhere. Name and truly connect with their core values, which makes boundary setting harder. Right. That's a huge thing. But that's an inside coaching container thing. You see that.

But they don't articulate, man, I'm having a hard time connecting to my core values. They're like, I'm working to God awful hours all night. I don't I can't ever go to my kids events. Right. And so that's deeper work. That's not.

also going to necessarily be solved in a week of Telegram. It could be supported. But then I think what you end up doing is putting yourself in a position that you still want to serve them more and they still need something more than a week in Telegram. Right. No, you're absolutely right. So that's where I would hang out. I was keeping separate. Like, I like the idea of telegram. Don't feel super confident about how to offer one-on-one or something more. And so, but those things.

I like what you said, like those things don't have to be mutually exclusive. Like I can put them together in what would feel impactful. So I like that. I can, I will. Love that. I'm going to think about that and then bring it to your one-on-one. Thank you. Yeah, you're so welcome. Yeah, noodle on it and just really think about my highest self, my future self that has a caseload that is full.

How is she supporting people as richly as possible and in a simple way? Right. That question that a mentor asked me long ago that still is always in my brain is. Can I support a hundred clients right now in that capacity? No. Okay. Well, that's good to know. It doesn't, it didn't really matter for me.

Because I was like, well, I don't have 100 clients to support. Now that question really matters to me because I do, right? So we're constantly pushing ourself against the threshold of the capacity we have now, but also the vision we want for our business in the future.

it's important that we ask ourselves so we don't spend all this time creating something that you're like, oh my God, this is a nightmare. It's so much trashing. It's so much personal support. I'm tapped out and I'm not even serving five clients. Right.

Yeah. And I think that's what comes up, like, that fear comes up, you know, from a place of never wanting to, like, not wanting to feel burnt out, like, that, like... trauma response of wanting to build something sustainable and it gets us on trauma response it's a very healthy place to be to want to build something sustainable but I don't want to keep like let me

I don't want to stay in like a feared place because of that. So I appreciate all of that. Yeah. Awesome. Okay. Yeah. Do the work, reflect, come back and we'll keep churning on it for sure. Okay. Thank you. Yeah, you're welcome. All right. One of the most important things you will ever do as a coach is ask questions. So I've put together a simple go-to resource that you can have in your back pocket as a coach of 10 powerful questions I believe every coach should know.

So go ahead and head on over to amanda-walker.com forward slash questions to grab yours now.