Welcome to Coaching Clinic Fridays, where we share a real-life coaching example from inside our programs for one-to-one coaching. The goal here to help you work through what's being coached upon and to also hear coaching information. Welcome to this week's coaching clinic. Here's a problem that I see for coaches. We get into this trap of trying to sell our coaching, the tools we deliver in our coaching. tapping or NLP or macro tracking or journaling, which is the case for this week's episode.
The thing is, is our clients actually don't necessarily care about what tools we use. They care about the results that they are going to get by working with you by using said tools. And so often what happens is we want to showcase our expertise and say all these modalities that we have in our coaching tool belt, but really what they want to know is.
Is your coaching going to help me achieve X result? And so in this week's episode, I dive deeper into that with a client who has an amazing coaching skill set. and is struggling really how to position a program that's based around a specific tool. So I really want you to put your coaching hat on for yourself and ask yourself, am I selling coaching or am I selling results? I hope you enjoy.
Yeah. Okay. I'm about to do a bunch of interviews with people because I want to launch the journaling program. and just get feedback from the programs that I did in the spring. And I know we've talked about this, Amanda, but I just need coaching again on it. I'm trying to figure out, do I do like a... pay monthly, but a three month or a six month. And ultimately what it is, is it's coming to the table and sort of guided.
journaling twice a month um you know with potential to grow into some teaching opportunities as well but just ultimately creating space for the journaling So I'm trying to figure out how to, before I go into all those calls, I guess I just need a little pep talk on how to best go about it. So what is your specific goal from the call? What do you want to walk away from those calls?
I guess clarity that I'm going in the right direction. And also, to me, in my mind, I'm only putting it out to my known entities right now because I want to make sure that it... you know, it's not just my great idea that I'm running with. So I want to make sure it's something that they think there's value there that I'm not like that, that I'm meeting the need, but then also that.
Yeah, that it's something that people would commit to. And that's where I'm kind of stuck is the three to six months. I don't know. I feel like three is too short, but six scares me a little bit, too. You can do things for four months or five months, too. You don't have to be perfect in three to six. Don't forget that. My biggest piece comes up, and we talked about this before, is that I want you to go into those calls and figure out what journaling has given them or will give them.
Because again, nobody's going to the internet to search, how do I journal necessarily? They don't know that journaling is a tool in coaching that's going to give them a specific result. Do you feel me on that? Yeah, absolutely. So I would ask that question, you know, what do you feel like journaling has given you or allowed?
for you to do in your life? Or what do you think journaling, you know, makes available to you? So that's what we're trying to figure out. What does them journaling with you a couple times a week, what problem does that solve? Okay. Yeah. Okay. Do you guys see this? Do you see where we're going with this and why it's really important? Is she knows that journaling is like the breakthrough tool.
So, you know, and if this is an extension, I can't remember, is this going to be something that they go into after they coach with you or this is going to be the kickstart? I want to try it first and see, because the discussion you and I had is that they don't need to have the kickstart or coaching under their belt to do this. And actually, I think once I get the small bite offer done, I feel like that covers off the basics.
So that's an easy lead into this. So this might actually be the... essentially the kickstart yeah so so then it's for me it's gonna be like 60 days to happiness or six 90 days to a happier life or 90 day you know something like that It goes back to what Lindsay is. You guys see the vehicles like Lindsay's vehicle is a Facebook group. Bana's vehicle is journaling.
Right. They're saying like these are both really powerful tools in our coaching and we want to get them in our hands, but they don't know they need it yet. So the way we market it is going to be like, oh, I want to feel happier in that amount of time. You're then going to show me on these bi-monthly calls when we do this work around journaling and cell phone.
self-evaluation and self-awareness and the coaching, because it's not going to be just journaling, right? I know you're going to be doing some coaching through that process that I'm going to be able to feel happier in my life. So that's the way I would, you know, so you might even throw a title out to them or a couple titles. So going back to your original question on the call, I would ask them, you know, what has journaling allowed for you in your life?
you know, which of these titles, you know, or offers sounds most enticing. I wouldn't even say, would you buy this? I would say, at what price points does this feel best for you? And maybe give them three options. Like already planting seeds of yes. But I would just be hunting for that marketing, that external marketing link. So when you're saying like 90 days to a happier life, that's, that's the marketing, but not the name of the program. Cause like, I don't know, it could be the same.
Well, except that I don't want them to just do 90 days. Like the way I envision this is. almost as long as they need it it's a way to carve out time for guided deeper journaling right like so rather than having to kind of force themselves to do it on a daily weekly basis whatever they know that they've got scheduled in sort of two deep discussions with, you know, other women kind of going through the same struggle to figure out their own happiness twice a month kind of thing.
It's almost like, you know, after the first six months, and I hope that it's served them that they want to do it another six months kind of thing. Yeah. Sure, I get what you're saying. I mean, you could go two ways with it is that might be the case.
Six months to happiness is actually not really great marketing because six months like. Yeah, but happiness isn't a destination either, right? No, not at all. But I guess the reason I pulled that 60 days to happiness or 30 days to happiness is kind of like. Just see what could change for them in 30 days or 60 days. It doesn't necessarily mean it's the end. Right. It's kind of like I'll use my language. Like when I talk about framework building, it's you can build your framework in 24 hours.
But that's how it's designed for them to have immediate ROI. But they're still in it for six weeks. So I would just play with what that sounds and looks like for you. It doesn't have to be that language, but it's like I'm just trying to convey a way of like. that they can get an immediate ROI when they do this thing. Again, I'm going to the word instant, but it's not true. It's not necessarily a good fit, but that's where my brain is headed.
One of the most important things you will ever do as a coach is ask questions. So I've put together a simple go-to resource that you can have in your back pocket as a coach of 10 powerful