Behind the Review - podcast cover

Behind the Review

Entrepreneur Mediabusiness.yelp.com
Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
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Episodes

Curating Connection - The Rally Experience

Rally is more than just a place to play pickleball — it’s reshaping the way people connect and unwind. Founded by Barrett Worthington and Meg Charity, this dynamic venue has evolved into a lively social destination in Charlotte, North Carolina. With its vibrant courts, delicious food, and inclusive atmosphere, Rally offers an experience that goes beyond the game. Yelp reviewer Megan highlights how the combination of sports, delectable dining, and authentic hospitality made her visit stand out. R...

Dec 12, 202424 minSeason 3Ep. 19

The Origin Story of Rally

Host Emily Washcovick sits down with Barrett Worthington and Meg Charity to hear the inspiring journey of Rally - a Pickleball and craft cocktail club in North Carolina. This entrepreneurial duo discovered the joys of the game long before it became a trending sensation. And their business transformed the sport into a thriving connection point for fostering community. Hear the story from humble beginnings, to raising millions for their first venue. Rally More about the episode Theme Music by Ali ...

Dec 10, 202421 minSeason 3Ep. 18

The Key to Building Community with Maypop

Maypop is a beloved coffee and garden shop in Missouri, celebrated for its unique blend of caffeine and greenery. The shop has evolved into a community hub where visitors can enjoy both a cup of coffee and a stroll through a lush nursery. Hear from a local reviewer Angela P. on how Maypop’s expert staff and tranquil atmosphere created the perfect birthday. Dig into insights on community building, creative marketing, and amplifying customer feedback with administrative coordinator Julia Valleroy....

Dec 05, 202418 minSeason 3Ep. 17

Authenticity & Innovation: The Property Brothers' Secret to Success

Jonathan and Drew Scott, the renowned Property Brothers, share their entrepreneurial journey from childhood ventures to real estate, development, and ultimately TV! Their authenticity and innovative approach have shaped their success in home renovation and merchandising. Hear about their new show, "Don't Hate Your House," and their commitment to making homes healthier and more affordable. Tune in for valuable insights on marketing, feedback, and embracing social media in today's digital age. Lea...

Nov 21, 202426 minSeason 3Ep. 16

Unlocking Success: Insights from Kevin O'Connor of This Old House

Emily Washcovick sits down with Kevin O'Connor, host of the Emmy-winning "This Old House." Kevin shares insights from his 20+ years of experience with real home improvement professionals on set. Kevin also provides tips on work-life balance, the power of saying no, and the importance of storytelling for small businesses. He also shares valuable advice on collaboration, growth, and navigating reviews. Kevin O'Connor website More about the episode Theme Music by Ali Schwartz and Meserole Sound Lea...

Nov 14, 202434 minSeason 3Ep. 15

Biz Bite Episode 13 : Yelp's Business Resource Hubs

In ep. 13 of “Biz Bites," we explore Yelp's Business Resource Hubs, which celebrate diversity and support entrepreneurs of all identities. Discover how attributes like women-owned, Black-owned and LGBTQ+ owned can enhance your business's visibility. And hear highlights from various hubs including the business owner features. Yelp's Diversity Resource Hub Theme Music by Ali Schwartz and Meserole Sound Learn more about your ad choices. Visit megaphone.fm/adchoices...

Nov 12, 202412 min

Biz Bite Episode 12: Holiday Marketing Musts for Small Businesses

In ep. 12 of “Biz Bites," we discuss strategies for maximizing the holiday season. Like engaging with customers through social media, creating excitement around holiday offerings, and promoting your hardworking staff. We also dig into how to effectively collaborate with other businesses, participate in local events, and capture more content for promotion you can use year round. Get advice and tips for using the holidays to connect with customers and generate support for your business. A helpful ...

Nov 05, 202414 min

From Backyard Hobby to Bagel Sensation: PopUp Bagels’ Recipe for Success

PopUp Bagels isn’t just serving up fresh bagels — it’s redefining the bagel experience. Founded by Adam Goldberg, this business has grown from a backyard project to a beloved sensation across multiple locations. Known for its innovative flavors, personalized customer interactions, and social media buzz, PopUp Bagels creates a community vibe with every order. Yelp reviewer Amanda also shares how the shop’s unique approach and genuine customer service made her visit unforgettable. Pop Up Bagels Mo...

Oct 17, 202436 minSeason 3Ep. 14

The Origin Story of Pop Up Bagels

Host Emily Washcovick sits down with Adam Goldberg, the founder of PopUp Bagels. Discover how this at-home hobby turned into a nationwide sensation, complete with viral cream cheese schmears. Adam shares the origin story of the business and the shift that drove him to create a unique bagel experience that could scale. Turn in next week to continue the PopUp story, and hear from reviewer Amanda R. Pop Up Bagels More about the episode Theme Music by Ali Schwartz and Meserole Sound Learn more about...

Oct 10, 202427 minSeason 3Ep. 13

R House: The Art of Casual Fine Dining and Drag Brunch

R House Wynwood is an award-winning eatery in Miami, known for its fabulous brunches. Owners Rocco Carulli and Owen Bale share their journey from a casual fine dining restaurant to a local hotspot for drag performances. Hear from local reviewers, and Yelp Community team members, Diandra L and Farah A, on how R House balances top-notch food, exceptional service, and unforgettable entertainment. Learn lessons on community engagement, grassroots marketing, and the importance of customer feedback. R...

Oct 03, 202425 minSeason 3Ep. 12

Mac & Cheese Dreams: Reinventing Restaurant Culture with Erin Wade

Host Emily Washcovick sits down with Erin Wade, best-selling author, chef, and entrepreneur. Erin shares her journey from being an unhappy lawyer to opening Homeroom, a wildly popular mac & cheese restaurant in Oakland, CA. Hear the lessons Erin learned along the way, and specifically how she built a unique restaurant culture, as well as system for dealing with sexual harassment. Tune in for insights that can help any small business thrive, from Erin's new book, "The Mac and Cheese Millionai...

Sep 26, 202458 minSeason 3Ep. 11

The Challenge of Raising Funds for Your Small Business

It takes a lot to start a small business, and often, individuals face many barriers along the way. We deep into a common barrier many entrepreneurs face when jumpstarting their small business: a lack of funds. Through interviewing three individuals who have successfully raised money to launch their businesses, we will answer the following questions: How can I raise money for my small business? What tools are out there to help with my money-raising goals? What challenges might I face while doing ...

Sep 20, 202433 min

Simplifying Payroll and Benefits: A Conversation with Gusto’s CEO Josh Reeves

Host Emily Washcovick interviews Josh Reeves, CEO and Co-Founder of Gusto. They discuss Gusto's mission to simplify payroll, benefits, and HR management for small businesses. Josh shares his entrepreneurial journey, the importance of customer feedback, and how Gusto leverages technology to support over 300,000 small businesses. Whether you're a business owner or an aspiring entrepreneur, this episode offers valuable insights on enhancing your business operations and customer engagement. Gusto Mo...

Sep 19, 202430 minSeason 3Ep. 10

Small Business Secrets from a Pizza Empire

In this episode hear from Tony Gemignani, the mastermind behind Tony’s Pizza Napoletana and several other pizza concepts. Tony shares his journey from a single pizzeria to an expansive empire, including fast-casual spots, and franchises. Discover how Tony maintains exceptional customer service across different concepts using strong systems, communication, and leadership. Reviewer Dominic B. provides valuable insights into the power of review responses, and digital marketing. Tony's Pizza Napolet...

Sep 12, 202430 minSeason 3Ep. 9

Biz Bite Episode 11: Turning Yelp Leads into Sales: Strategies for Service Pros

In ep. 11 of the "Biz Bites" series, we dive into how services businesses can leverage Yelp to attract and convert leads. Discover impactful features to get your business found, from setting up your service area to selecting the right services offered. Learn tips for optimizing your Yelp profile, responding quickly to job requests, and converting a message or job request on any platform into a paying customer. Yelp tools that help a home services business attract qualified leads 4 tips for turni...

Aug 27, 202414 min

Digital Marketing Simplified with GoDaddy

Host Emily Washcovick interviews Amy Jennette, the Integrated Marketing and Product Marketing lead at GoDaddy. Discover how GoDaddy empowers small businesses with digital marketing tools, AI-driven solutions, and SEO strategies. Learn practical tips on building your brand, creating a content calendar, and leveraging customer reviews to enhance your online presence. Whether you're a new entrepreneur or looking to grow your business, this episode offers valuable insights to help you succeed. GoDad...

Aug 22, 202437 minSeason 3Ep. 8

Biz Bite Episode 10: Lessons from MICHELIN-starred restaurants to help any business on Yelp

In ep. 10 of the “Biz Bites'' series, learn from MICHELIN-starred restaurants on Yelp. Highlighting an article by Kristi Lindahl, Emily discusses how these top-tier restaurants utilize Yelp's free tools to boost visibility and attract customers. From high-quality photos and accurate business hours to leveraging amenities and responding to reviews, the episode offers actionable tips for any business. Tune in to discover how to maximize your Yelp presence and enhance customer engagement. More abou...

Aug 20, 202416 min

Exterminating the Hassle From the Pest Control Experience

In this rerun of a season 2 favorite, hear how Ben and Jenny McAvoy created Insectek, a pest control business that puts communication and customer service at the forefront. Their efforts have curated life long customers like reviewer Rosie P. Insectek turned her stressful pest encounter into a seamless experience. You’ll also hear more from Ben and Jenny about the values that guide their hiring and training processes. Insectek Pest Solutions - Yelp Ads Case Study Insectek Pest Solutions Yelp Pag...

Aug 15, 202426 minSeason 3Ep. 7

Biz Bite Episode 9: Getting Started with Advertising

In ep. 9 of the “Biz Bites'' series, we talk about online advertising and the options available with Yelp, as well as how to decide if your business should work with a marketing agency. We also cover the available solutions and benefits for marketing agencies that are interested in becoming a part of the Yelp Advertising Partner Program. More about the episode Theme Music by Ali Schwartz and Meserole Sound Learn more about your ad choices. Visit megaphone.fm/adchoices...

Aug 13, 202413 min

How Salt & Straw Expanded to Miami with Community and Creative Flavors as the Focus

In this rerun of a Season 2 favorite, hear from owner Kim Malek on how she expanded her community based ice cream shop to be in markets across the country, all with a local feel. Miami reviewer Diandra shares how Salt & Straw made a splash in FL, and what local collaborations had her excited to visit the business. Also hear great advice for growing and managing a team of employees that reflect your brand and culture, and engage well with customers. Local Business Summit ft. Kim Malek Salt &a...

Aug 08, 202433 minSeason 3Ep. 6

The Art of Connection: How Black Serum Tattoo Creates a Welcoming Space

Join host Emily Washcovick as she explores the success behind Black Serum Tattoo with owner Brücius Zylander. In this episode, Brücius shares key takeaways on running a small business: refer clients elsewhere if you don’t offer the service they need, create an atmosphere that reflects your mission and values, and ensure your business mirrors the diversity of your community. Learn how great customer service and a meaningful workspace contribute to stellar reviews and long-term success. Black Seru...

Aug 01, 202433 minSeason 3Ep. 5

Mastering Customer Service & Communication: Lessons from a Landscaping Pro

Nature’s Friends Landscaping isn’t just transforming gardens – it’s revolutionizing local landscaping services. Founded by Cliff Bressler, this business brings expertise and personalized care to every project. Nature’s Friends Landscaping caters to homeowners, offering a range of services from tree work to complete garden makeovers. Loyal customer and Yelp Elite Liz S. also shares how Cliff’s reliable, knowledgeable, and responsive approach has exponentially improved her outdoor spaces. Nature's...

Jul 25, 202427 minSeason 3Ep. 4

How Seizing Opportunities Transformed Think Greek’s Visibility

In this episode, Emily Washcovick chats with Rosanne, general manager of Think Greek. From originating as a food truck, to winning the South Beach Wine and Food Fest and the title of the Best Bite in Town, Rosanne shares how innovation and creativity have set Think Greek apart. Learn about their journey to being featured on Food Network’s Best Bite in Town, and get insights on embracing opportunities, managing feedback, using social media, and more! Check out out first episode featuring Think Gr...

Jul 18, 202425 minSeason 3Ep. 3

Scaling Sweet Success: The Tres Lecheria Journey

Host Emily Washcovick sits down with Vincent Berretta, co-owner of Tres Lecheria, to discuss their journey from a small bakery to a wholesale supplier for grocery chains. Vincent shares valuable lessons on budgeting, funding, and scaling a business, emphasizing the importance of financial strength for stability and growth. Discover how Tres Lecheria navigated challenges, pivoted during the pandemic, and leveraged customer feedback to zone in product offerings, and expand their market reach Check...

Jul 11, 202444 minSeason 3Ep. 2

Building a Strong Online Presence: Tips from Previous Guests

Host Emily Washcovick kicks off Season 3 with a recap of her favorite themes and takeaways from the last 50 episodes. Discover insights from business owners and customers on creating exceptional experiences, the importance of engaging with Yelp, and how to leverage reviews for growth. Tune in for practical advice and inspiring stories from diverse businesses, and get a sneak peek at what’s coming this season! Adela's Salt & Straw Learn more about your ad choices. Visit megaphone.fm/adchoices...

Jun 13, 202421 minSeason 3Ep. 1

Under the Hood: Honesty and Expertise at Steve's Auto Care

Steve's Auto Care in Novato, CA, is more than just a repair shop; it's a testament to honesty and quality in the auto service industry. For years, owner Steve Lite has cultivated a reputation not only for expert vehicle repairs but also a community-focused approach that prioritizes genuine service over quick profits. Yelp reviewer Christine P shares how trust and integrity won her business, and made her a customer for life. Learn more about your ad choices. Visit megaphone.fm/adchoices...

Jun 06, 202428 minSeason 2Ep. 50

Branching Out: City Tree Delivery's Seasonal Success

City Tree Delivery isn’t just providing holiday cheer with Christmas trees. It’s a service revolutionizing the way busy urban dwellers decorate for the season. Founded by Chris Hohenstein, this business caters to convenience, delivering not only trees but also a full holiday spirit directly to your door, with special features like installation, decoration, and pick-up. Customer Ojus, a Yelp Elite, also shares how the hassle-free service has transformed his family’s Christmas experience. Learn mo...

May 30, 202431 minSeason 2Ep. 49

From Beige Walls to Beautiful Chaos: The Evolution of Tattooed Mom

It should come as no surprise that a restaurant called Tattooed Mom is as eclectic as the name implies. Open for 27 years in Philadelphia, Tattooed Mom serves great food for everyone — omnivores, vegetarians, and vegans alike. Owner Robert Perry has built a community-first space by holding as many local events as he can for local activist and creative groups, hosting art shows, poetry nights, all while serving delicious food. Reviewer Al shares his experience and what makes TMOMs review worthy. ...

May 16, 202431 minSeason 2Ep. 48

Books and Business: The Evolution of Powell’s City of Books

Powell's City of Books is no mere bookstore; it's an institution, community, and treasure for bibliophiles. This literary haven offers new, used, and rare finds that beckon readers from every corner of the globe. Store Manager Bry Hoag helped Powell's flourish into a cultural icon with its unique blend of history, sustainability, and unwavering commitment to the written word. Yelp Elite reviewer Chelsea G. also shares the magic that makes Powell’s a cornerstone of Portland's vibrant community. L...

May 09, 202436 minSeason 2Ep. 47

Starting a Business That Aligns With Your Passions

Bonnie Mauldin has been hustling since she was a kid. At eight years old, she was knocking on doors offering to shovel driveways. After graduation, she entered the medical field, but quickly discovered it was not for her. Now, Bonnie owns two successful businesses, The Mauldin Group and Mauldin Production Company. Having learned a lot along the way, Bonnie shares her tips on changing careers, side hustles, and running multiple businesses. Listen to the Side Hustle to Small Business podcast on Ap...

May 03, 202434 min
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