Behind the Review

Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.

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Episodes

Making Something Memorable

Delivering a truly unique and memorable experience is rare. It takes an exceptional amount of thought, time, business acumen, and maybe a little bit of luck. This week, hear from Misty & Dennis Akers—co-owners of The Candle Pour in Tampa, Florida—about how they brought their vision to life and made a hands-on business successful in the time of COVID. Our reviewer, Michelle M., walks us through her experience, and in doing so, showcases how Misty & Dennis have thrived in an unexpected yea...

Dec 17, 2020•21 min•Season 1Ep. 5

Road To The First Review

Honesty may seem like an obvious pillar for business owners to follow, but it’s not always a given. This week we have our first home services business: an HVAC company in North Carolina. Temp Rite built its reputation on honesty, hard work and “word of mouth” marketing. This week’s reviewer, Sam A., a self-described “meat & potatoes” guy, gave the business’ very first Yelp review. Find out how honesty, communication & owning mistakes make Temp Rite a review-worthy business. Temp Rite Ser...

Dec 10, 2020•19 min•Season 1Ep. 4

It's How You Make Them Feel

Making people feel special can be challenging. It’s a tough personal goal and an even tougher business goal. The Sparkle Bar, a makeup studio in Scottsdale, Arizona, nails it. Hear from founder & owner Alex Bradberry about how her focus on diversity & uniqueness makes her shop so memorable. Our reviewer, Kimberly Vickers-Martin, shares her journey—from booking to post-wedding reception—giving a look at what sets Bradberry’s studio apart and what other businesses should try to replicate. ...

Dec 03, 2020•17 min•Season 1Ep. 3

Purpose Matters

Businesses with rooted values show intention and authenticity, and consumers appreciate that. This week, Chris Goode, founder of Ruby Jean’s—a Kansas City juicery—shares the meaning behind his business and how all of his decisions are anchored by his purpose. Our reviewer, Jes Steinberg, a KC educator, shows us how acting with intention makes all the difference in an experience. Ruby Jean's Kitchen & Juicery: https://www.yelp.com/biz/ruby-jeans-kitchen-and-juicery-kansas-city Ali Schwartz: h...

Nov 19, 2020•20 min•Season 1Ep. 2

It’s In The Details

Nic Faitos spent 15 years in finance before he decided to open a flower shop. Marla Frezza, full-time foodie, part-time cook, was the lucky recipient of one of Nic’s bouquets. The experience left her compelled to leave a review. We catch up with Nic and Marla to learn about why it’s all “in the details.” Nic shares how making small adjustments and investing in the extras can make a big difference - especially when it comes to revenue. Hear how Nic was able to make a lifelong customer out of a re...

Nov 12, 2020•20 min•Season 1Ep. 1

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