Behind The Pixel: Closing The Animation Communication Gap - podcast cover

Behind The Pixel: Closing The Animation Communication Gap

Open Pixel Studioswww.openpixelstudios.com
This podcast helps bridge the knowledge gaps between marketing and creative teams. Episodes explore how to communicate creatively, production hacks that save time, and unique solutions to ongoing creative problems. Open Pixel Studios is a women-owned (WBENC) certified animation studio in Massachusetts that creates custom animated marketing content. Hosts Will Colón and Kathryn Taccone are co-founders of Open Pixel Studios with years of industry experience in sales, marketing, animation, design, and education. Submit a question to the pod! -> openpixelstudios.com/podquestion
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Episodes

028 - 1-on-1 - Samantha Hamilton at PHIWMA

Open Pixel Studios chats with Samantha Hamilton, Director of Coalition Building & Community Engagement at The Public Health Institute of Western Mass (PHIWMA), to chat about their organization and how they utilized the medium of animation to inform their stakeholders, engage their communities, and get their energy initiative to next level with the city of Springfield, MA. Join us for this hyper-local episode. Check out PHIWMA here Learn more about Community Choice Energy if you're a Springfi...

Sep 09, 202338 minSeason 1Ep. 28

027 - 1-on-1 - Chris Perry at Nickelodeon

Will and Kathryn reunite with Pixar alumni, writer, director, and life-long mentor Chris Perry to discuss his approach to writing, how we can improve production workflows, and where the next wave of technology will take storytelling. Also, stick around to hear a great story pitch for the next big blockbuster hit. Check out the short films we mention in the episode from Chris Perry here: http://www.bitfilms.com/ If you have a topic or question you’d like us to cover, ⁠you can submit it to: www.op...

Sep 02, 202350 minSeason 1Ep. 27

Announcement - BIG NEWS!

Kathryn and Will talk about their plans for 2024! Listen in to learn about what they are up to and how the podcast will be affected. If you have a topic or question you’d like us to cover, ⁠you can submit it anonymously here: www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠ Learn more about this podcast here⁠⁠: https://www.openpixelstudios.com/behindthepixel ⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA. Produced by Jackson Foote and Will Colón Written and Created by: Will Colón: https://www.linke...

Sep 01, 20235 min

026 - Production - Storyboards - Learn to Use Them Effectively

In this episode, Kathryn and Will sail through the Storyboard stage. They discuss what storyboards are, how to give feedback on them, uncover common client-and-creative-side problems and work on their pirate impressions. If you have a topic or question you’d like us to cover, ⁠you can submit it to: www.openpixelstudios.com/podquestion ⁠⁠ ⁠⁠ Learn more about this podcast here⁠⁠: https://www.openpixelstudios.com/behindthepixel ⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA. Produced by Jackson...

Aug 26, 202337 minSeason 1Ep. 26

025 - Hack - Using AI to turn Blogs into Scripts

In this hack episode, Will challenges us to think about ChatGPT a little differently and provides a few tips to use it as a production tool. And more importantly, reiterates the idea of hiring a writer to punch up your scripts. If you have a topic or question you’d like us to cover, ⁠you can submit it anonymously here: www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠ Learn more about this podcast here⁠⁠: https://www.openpixelstudios.com/behindthepixel ⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA....

Aug 19, 202310 minSeason 1Ep. 25

024 - Production - Concepts - A Visual Sales Tool

In this episode, Kathryn and Will walk us through the Concept stage. They discuss the concept of a concept, how to better prepare for reviewing them, uncover common client and creative-side problems, talk about their favorite podcasts, and embrace their mediocrity. If you have a topic or question you’d like us to cover, ⁠you can submit it anonymously here: www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠ Learn more about this podcast here⁠⁠: https://www.openpixelstudios.com/behindthepixel ⁠⁠EMedia⁠⁠ pr...

Aug 12, 202327 minSeason 1Ep. 24

Will and Kathryn - I Loved This Conversation

In this bonus episode, Will and Kathryn are transported to another podcast hosted by Alex Salsberg. I Loved This Conversation is a podcast that explores conversations with creative people about what they’re currently going through in their creative lives. If you're wondering what other creative people are going through today, you should check it out. We highly recommend it. Available on Apple Podcasts and Spotify. You can also follow the awesome podcast artwork on his Instagram @ ilovedthisconve...

Aug 05, 202352 min

023 - 1-on-1 - Alex Terrill at Terrill Productions

Will and Kathryn sit down with Alex Terrill to discuss what clients should know about video production, what to keep in mind for their budgets, things to avoid in future live-action productions, and what a shark week shoot is like. If you have a topic or question you’d like us to cover, ⁠you can submit it to: https://www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠ Learn more about this podcast here⁠⁠: https://www.openpixelstudios.com/behindthepixel ⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA. P...

Jul 29, 202346 minSeason 1Ep. 23

Announcement - A Merry Unbirthday to Kathryn

Kathryn decided to record an announcement because she didn't get enough birthday wishes. If you have a topic or question you’d like us to cover, ⁠you can submit it anonymously here: www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠ Learn more about this podcast here⁠⁠: https://www.openpixelstudios.com/behindthepixel ⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA. Produced by Jackson Foote and Will Colón Written and Created by: Will Colón: https://www.linkedin.com/in/willmcolon/ Kathryn Taccone: http...

Jul 29, 20236 minSeason 1Ep. 23

022 - Hack - What the hack is an Animatic?

In this hack episode, Will and Kathryn describe what an animatic is and when to use one and provide a few questions to ask yourself when reviewing an animatic as a production tool. And, more importantly, discuss cool slang that we know everyone uses. The term "animatic" was initially coined by Walt Disney Animation Studios (according to Wikipedia, so... who knows, really). An animatic typically consists of pictures of the storyboard timed and cut together with the soundtrack. Watch an animatic e...

Jul 22, 202310 minSeason 1Ep. 22

021 - Hack - 3 Things To Do Before Your Next AV Script

Will describes three ways to better prepare for writing your script. Whether you’re writing it independently, working with a team, or bouncing ideas off ChatGPTs face. We got you covered with some pro tips. If you have a topic or question you’d like us to cover, ⁠you can submit it to: https://www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠ Learn more about this podcast here⁠⁠: https://www.openpixelstudios.com/behindthepixel ⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA. Produced by Jackson Foote ...

Jul 15, 202310 minSeason 1Ep. 21

020 - Production - AV Scripts - A Writing Structure for Content

Kathryn and Will break down the first production step in their workflow: The AV Script. They’ll share helpful tips when scriptwriting for animation projects, talk about how to structure the writing once you have a draft, go through an exercise in coming up with visuals, and even act out some of the scripts of their favorite bad movie, The Room. If you have a topic or question you’d like us to cover, ⁠you can submit it to: www.openpixelstudios.com/podquestion ⁠⁠ ⁠⁠ Learn more about this podcast h...

Jul 08, 202342 minSeason 1Ep. 20

019 - Hack - 3 Ways to Lower Character Animation Costs

Kathryn, our resident Character Animator, describes three ways to save time and money if you're price-sensitive but want to utilize animated characters for your project. If you have a topic or question you’d like us to cover, ⁠you can submit it to: www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠ Learn more about this podcast here⁠⁠: https://www.openpixelstudios.com/behindthepixel ⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA. Produced by Jackson Foote and Will Colón Written and Created by: Will C...

Jul 01, 20239 minSeason 1Ep. 19

018 - BYB - Understanding Character Animation Costs

Kathryn and Will discuss character animation, the production workflow for characters, and how specific changes to characters can impact production costs. They'll investigate essential changes that impact your bottom line and discuss their love of boy bands. If you have a topic or question you’d like us to cover, ⁠you can submit it to: www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠ Learn more about this podcast here⁠⁠: https://www.openpixelstudios.com/behindthepixel ⁠⁠EMedia⁠⁠ produces the podcast in ...

Jun 24, 202345 minSeason 1Ep. 18

017 - 1-on-1 - Gabe and Pedro at Cave 76

Kathryn and Will go spelunking with Gabe Munitz-Alessio and Pedro Brehm inside Cave 76 Productions. They explore what brands can do to communicate with creative teams effectively, what makes a good creative partnership, and describe what it's like working as executive producers with some of the largest brands. If you have a topic or question you’d like us to cover, ⁠you can submit it to: www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠ Learn more about this podcast here⁠⁠: https://www.openpixelstudios....

Jun 17, 202344 minSeason 1Ep. 17

Bonus - Q&As with the Team

Kathryn and Will take a break from the show's standard format to talk openly about many different topics, including Artificial Intelligence, Project Management, Animation Approaches, and navigating the Puerto Rican American experience. Spoiler alert, it's an identity crisis. Also, our producer, Jackson Foote, asks what else Will and Kathryn want to do with their lives. If you have a topic or question you’d like us to cover, ⁠you can submit it to: www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠ Learn m...

Jun 10, 202343 minSeason 1Ep. 16

016 - 1-on-1 - Tim, Nicole, and Joe at Gusto

Tim Bradley, Nicole Bedard, and Joe Skoniecki, the great folks at Gusto (A Matter Company), sit and talk shop with Kathryn and Will. They discuss their process, advise on what pitfalls to avoid, and share their thoughts on the future of marketing content. If you have a topic or question you’d like us to cover, ⁠you can submit it to: www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠ Learn more about this podcast here⁠⁠: https://www.openpixelstudios.com/behindthepixel ⁠⁠EMedia⁠⁠ produces the podcast in Ea...

Jun 03, 202341 minSeason 1Ep. 16

015 - 1-on-1 - Kelsey Bracewell at American Canoe Assoc.

Will and Kathryn paddle along with Safety Education & Instruction Director Kelsey Bracewell at the American Canoe Association to discuss how their non-profit organization is reaching their members in new ways with the medium of animation. Kelsey has done a fantastic job reaching new audiences and bringing new educational content to people of all shapes and sizes. We're thrilled to be a part of their growth as much as they've been a part of ours. If you have a topic or question you’d like us ...

May 27, 202327 minSeason 1Ep. 15

014 - 1-on-1 - Myke Connolly at Stand Out Truck®

Will and Kathryn ride with Myke Connolly, CEO/Founder at Stand Out Truck®, to discuss his thoughts on marketing strategies, how the medium of animation can be best utilized, the fears clients may experience when trying something new, and why animation is an attention weapon. Find out more about the Stand Out Truck® at www.standouttruck.com Join Myke's text line by texting MAC to (413) 251-6762 . If you have a topic or question you’d like us to cover, submit it here! -> openpixelstudios.com/po...

May 20, 202326 minSeason 1Ep. 14

Bonus - Conversations with Kathryn at VT Anim Fest

Kathryn was honored to be invited as a guest speaker to the Vermont Animation Festival hosted by Northern Vermont University in partnership with Catamount Arts. She discusses several topics about The Animation Industry in Northern New England. The Vermont Animation Festival is proud to celebrate its eighth year and kicked off this year with screenings, workshops, and artist talks on Friday, March 24th, 2023. events included workshops for beginners and experienced animators, a screening of studen...

May 13, 202332 minSeason 1Ep. 14

013 - Hack - Avoid These Questions When Getting an Estimate

Will describes a quick hack to avoid certain questions when asking for an estimate. There is no such thing as a bad question, but try to avoid these at all costs when getting a price. See what we did there? If you have a topic or question you’d like us to cover, submit it here! -> ⁠⁠ openpixelstudios.com/podquestion⁠⁠ ⁠⁠Learn more about this podcast here⁠⁠ . ⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA. Produced by Jackson Foote Written and Created by Will Colón and Kathryn Taccone...

May 06, 20237 minSeason 1Ep. 13

012 - BYB - How To Analyze Animation Costs

Why does the cost of animation vary so much? In this episode, Will and Kathryn try to answer this question. Whether you've never worked with animation or you've created hundreds of projects, this problem seems to persist. Tune in to learn what factors affect your costs. If you have a topic or question you’d like us to cover, submit it here! -> ⁠⁠ openpixelstudios.com/podquestion⁠⁠ ⁠⁠Learn more about this podcast here⁠⁠ . ⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA. Produced by Jackson ...

Apr 29, 202332 minSeason 1Ep. 12

011 - Hack - Maximize ROI Through Repurposing Animated Content

In this hack, learn how to increase your ROI on animated content and maximize your assets by utilizing your video in new ways! Kathryn Taccone will walk you through many ways to re-think your next animation content strategy! If you have a topic or question you’d like us to cover, submit it here! ⁠⁠ openpixelstudios.com/podquestion⁠⁠ ⁠⁠Learn more about this podcast here⁠⁠ . ⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA. Produced by Jackson Foote Written and Created by Will Colón and Kathryn ...

Apr 22, 202312 minSeason 1Ep. 11

010 - 1-on-1 - Alex Salsberg at PokeGravy Studios

Kathryn and Will sit down with the indie animator, writer, and teacher Alex Salsberg to discuss how he works with his clients to achieve a successful animation project and gives his best advice to anyone looking to create animated content. Alex always inspires us to build a community around creativity; we think you’ll also love this conversation. “I Loved This Conversation” is Alex Salsberg’s podcast, where he has conversations with creative people about what they’re currently going through in t...

Apr 15, 202342 minSeason 1Ep. 10

009 - Hack - Organize Your Script for Animation

In this short Hack episode, Will gives away tips to think about script structure for animation. Generally, you may know what you want to say; you have to put it in the right format for the creative to give you their input. Check it out! This podcast is also ⁠⁠uploaded to YouTube⁠⁠ . If you have a topic or question you’d like us to cover, submit it here! -> ⁠⁠ openpixelstudios.com/podquestion⁠⁠ ⁠⁠Learn more about this podcast here⁠⁠ . ⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA. Produce...

Apr 15, 20236 minSeason 1Ep. 9

008 - BYB - What are Your Options for Outsourcing Animation

In our longest episode yet, Will and Kathryn review all of your options for outsourcing animated content. They explore DIY Options, Gig Economy Platforms, Freelancers, Studios, and Agencies, give their takes on the Pros and Cons of each option, and share their love of cooking shows. This podcast is also ⁠uploaded to YouTube⁠ . If you have a topic or question you’d like us to cover, submit it here! Learn more about this podcast here⁠ . ⁠EMedia⁠ produces the podcast in Easthampton, MA. Produced by...

Apr 08, 202355 minSeason 1Ep. 8

007 - 1-on-1 - Traci Wolfe at Amherst College

Open Pixel co-founders Will and Kathryn talk shop with Traci Wolfe, the Senior Director of the Amherst Fund at Amherst College. They discuss how Amherst utilizes the medium of animation to communicate with students and alumni across classes and across the world. They also examine the realities of the medium of animation within higher education. This podcast is also ⁠uploaded to YouTube⁠ . If you have a topic or question you’d like us to cover, submit it here! -> ⁠ openpixelstudios.com/podques...

Apr 01, 202346 minSeason 1Ep. 7

006 - Hack - Create Guidelines for Your Brand Motion

For this Hack, Will describes a way to think differently about the brand motion when you’re re-doing old videos on your website or need to update those brand guidelines. How does your brand move? This podcast is also uploaded to YouTube . If you have a topic or question you’d like us to cover, submit it here! -> openpixelstudios.com/podquestion Learn more about this podcast here . EMedia produces the podcast in Easthampton, MA. Produced by Jackson Foote Written and Created by Will Colón and K...

Mar 25, 20235 minSeason 1Ep. 6

005 - Hack - Tips for Working with Scratch Audio

For our first Hack, Kathryn describes a way to utilize Scratch Tracks and temp audio for your productions. This podcast is also uploaded to YouTube . If you have a topic or question you’d like us to cover, submit it here! -> openpixelstudios.com/podquestion Learn more about this podcast here . EMedia produces the podcast in Easthampton, MA. Produced by Jackson Foote Written and Created by Will Colón and Kathryn Taccone...

Mar 25, 20238 minSeason 1Ep. 5

004 - BYB - The Most Common Animation Terminology

A/B Testing? Rendered? Animarketing? Okay, we made that last one up. Often the language of animation can be confusing. Will and Kathryn break down which terms are essential to remove the barrier to entry when working directly with a creative studio so we can communicate effectively as we move through the animation workflow. We acknowledge the terminology we all use is handed down through education and experience, and oftentimes it’s never fully consistent across either industry. This podcast is ...

Mar 18, 202351 minSeason 1Ep. 4
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