052 - POVs - The Rules for Collaboration

00;00;02;28 - 00;00;17;20 It. Welcome back to Behind the Pixel. 00;00;17;21 - 00;00;19;06 My name is Will. 00;00;19;06 - 00;00;22;06 My name is Catherine. 00;00;22;13 - 00;00;25;03 And this is an Open Pixel Studios podcast. 00;00;25;03 - 00;00;27;09 We are the co-founders of Open Pixel Studios. 00;00;27;09 - 00;00;31;13 We are an animation production company in Massachusetts. 00;00;31;15 - 00;00;34;15 But today we are in Los Angeles 00;00;34;20 - 00;00;40;10 and we are recording live from Live from L.A.. 00;00;40;13 - 00;00;40;24 I don't know. 00;00;40;24 - 00;00;44;29 We'll have to share our prices, right story, but for another day. 00;00;45;01 - 00;00;49;09 So in this episode, we have another sort of reaction. 00;00;49;10 - 00;00;50;11 What did we call it? 00;00;50;11 - 00;00;53;14 It was like. POV. An episode. A POV episode? 00;00;53;18 - 00;00;53;26 Mm hmm. 00;00;53;26 - 00;00;57;24 We were talking about something specific that we've seen or heard or read 00;00;57;24 - 00;00;58;26 anything like that. 00;00;58;26 - 00;01;03;03 And today it's it's on me to present something. 00;01;03;10 - 00;01;06;10 Kathryn is not seen this particular thing. 00;01;06;11 - 00;01;08;27 And it is a post. 00;01;08;27 - 00;01;10;14 It is a post that someone wrote. 00;01;10;14 - 00;01;12;06 Again, we keep all these anonymous 00;01;12;06 - 00;01;15;25 because we don't want you don't want to highlight anyone or. 00;01;15;28 - 00;01;17;27 Yeah, yeah we're more talking about, 00;01;17;27 - 00;01;20;26 I think the situation rather than the situation. 00;01;20;27 - 00;01;22;07 Yeah. Yeah. 00;01;22;07 - 00;01;24;19 And this came across and I thought it was really well composed. 00;01;24;19 - 00;01;26;23 But we'll see what you think and we'll. 00;01;26;23 - 00;01;27;21 We'll talk about it. 00;01;27;21 - 00;01;30;26 I do love a good, composed piece. 00;01;30;29 - 00;01;31;21 And I composed. 00;01;31;21 - 00;01;36;06 Post the compose. Here we go. I'll start with this 00;01;36;09 - 00;01;37;13 quote. 00;01;37;13 - 00;01;43;05 Creative is a participation product, whether you like it or not. 00;01;43;07 - 00;01;46;07 The end result is a direct reflection 00;01;46;14 - 00;01;49;07 of both parties, 00;01;49;07 - 00;01;51;04 and then they jump into. 00;01;51;04 - 00;01;56;14 Here are a few things that clients and creators can do to improve the output. 00;01;56;16 - 00;02;00;06 Now, each one of these has been 00;02;00;08 - 00;02;01;11 described. 00;02;01;11 - 00;02;01;19 Okay. 00;02;01;19 - 00;02;04;00 I will just read the sort of the first sentence. 00;02;04;00 - 00;02;05;07 Sure. 00;02;05;07 - 00;02;08;02 Of each one of these because there's five big ones. 00;02;08;02 - 00;02;09;27 Don't rush into things. 00;02;09;27 - 00;02;10;25 Who are. 00;02;10;25 - 00;02;15;02 Getting excited and signing contracts with a vague scope of work is tempting. 00;02;15;05 - 00;02;17;12 Hmm. I'll leave it there. 00;02;17;12 - 00;02;19;05 Communicate your ass off. 00;02;19;05 - 00;02;20;27 Schedules, expectations. 00;02;20;27 - 00;02;22;24 Times. People will be out of the office. 00;02;22;24 - 00;02;23;27 Assumptions. You name it. 00;02;23;27 - 00;02;26;15 Talk about it. Yeah. 00;02;26;15 - 00;02;27;16 Feedback. 00;02;27;16 - 00;02;30;22 Feedback should be guided and specific. 00;02;30;24 - 00;02;32;01 Leave it there. 00;02;32;01 - 00;02;33;21 Be reasonable. 00;02;33;21 - 00;02;35;07 And that one's kind of weird. 00;02;35;07 - 00;02;38;21 Creatives aren't in the business of giving away ideas or working for free. 00;02;38;24 - 00;02;41;07 Time is money. 00;02;41;09 - 00;02;42;01 Five. 00;02;42;01 - 00;02;43;09 And the last one. 00;02;43;09 - 00;02;46;18 Don't be someone you are not. 00;02;46;20 - 00;02;49;29 The absolute worst thing you can do is to empower and make decisions. 00;02;50;02 - 00;02;52;20 You don't have the right to, 00;02;52;20 - 00;02;53;18 and it ends with this. 00;02;53;18 - 00;02;56;00 Creative is one of the best bespoke products out there. 00;02;56;00 - 00;02;59;00 It can insanely be fulfilling for both parties, but 00;02;59;00 - 00;03;02;27 it can also turn sour and become a source of tremendous stress. 00;03;02;29 - 00;03;07;02 Just make sure you have the basics covered before your next project. 00;03;07;04 - 00;03;09;22 I mean, no notes, really. 00;03;09;22 - 00;03;12;05 That's no, 00;03;12;05 - 00;03;14;04 I think it's pretty solid. 00;03;14;04 - 00;03;16;27 Yeah, there's a lot that I agree with there. 00;03;16;27 - 00;03;19;21 I mean, I think this is prevalent to us 00;03;19;21 - 00;03;23;04 in this moment in time after having some challenges 00;03;23;06 - 00;03;26;25 and having to look back at our own like processes and say, 00;03;26;25 - 00;03;30;06 if could we do something differently or in different ways? 00;03;30;08 - 00;03;31;23 Yeah. Okay. 00;03;31;25 - 00;03;34;09 Can you run it back for a second? 00;03;34;09 - 00;03;38;10 There was something about after the be reasonable. 00;03;38;13 - 00;03;39;15 After the. Be reasonable. 00;03;39;15 - 00;03;41;23 Yeah. Don't be someone you are not. 00;03;41;23 - 00;03;45;10 And I can read the full thing here, which is it's interesting. 00;03;45;16 - 00;03;48;15 The absolute worst thing you can do is assume power and make decisions. 00;03;48;15 - 00;03;49;22 You don't have the right to 00;03;49;22 - 00;03;53;13 if you aren't clear on your decision chain and haven't spent time introducing 00;03;53;14 - 00;03;57;19 teams to executives, you are in for a rude awakening later. 00;03;57;22 - 00;04;00;18 Yeah, I think there's something for me about this 00;04;00;18 - 00;04;03;09 assuming power. 00;04;03;09 - 00;04;05;23 I do believe that 00;04;05;23 - 00;04;09;01 everyone has power in different situations. 00;04;09;04 - 00;04;11;23 There are times where, you know, 00;04;11;23 - 00;04;17;08 if you're the creative expert in the room but you don't know the subject matter. 00;04;17;08 - 00;04;22;17 For example, you still have power, but you can you can use your power 00;04;22;17 - 00;04;26;24 to lead effectively, like asking questions about the subject 00;04;26;24 - 00;04;28;04 matter if you don't know it. 00;04;28;04 - 00;04;31;26 Or times where a client 00;04;31;26 - 00;04;38;19 might want to go in a specific direction and you are trying to lovingly 00;04;38;19 - 00;04;42;14 explain why that might not be the best way to go with your expertise. 00;04;42;16 - 00;04;46;22 You might not feel like you have power in those moments, depending on the 00;04;46;22 - 00;04;51;12 like hierarchy or the dynamic, but I truly believe that you do. 00;04;51;14 - 00;04;54;22 It's just a matter of how you express that 00;04;54;22 - 00;04;59;24 and how you voice it and how you make sure that your 00;04;59;27 - 00;05;02;12 your voice is heard in a collaborative manner. 00;05;02;12 - 00;05;03;06 Right. 00;05;03;06 - 00;05;06;29 Going back to that idea of like that, it's a partnership 00;05;06;29 - 00;05;11;22 and it's a result of everything that you're doing together collectively, 00;05;11;25 - 00;05;17;18 then that means you have to be on both sides willing to take and give feedback. 00;05;17;18 - 00;05;22;16 You have to be willing to share whatever the power dynamic is 00;05;22;19 - 00;05;27;00 and know that in certain times, like, yes, that person might have a 00;05;27;05 - 00;05;29;21 I don't want to say control because I don't think that's the right word. 00;05;29;21 - 00;05;33;28 But there is there are power dynamics there that can come into play. 00;05;34;00 - 00;05;37;25 But I always think that creatives should feel 00;05;37;27 - 00;05;42;23 that they have power and say in the work that they're doing. 00;05;42;25 - 00;05;43;21 Yeah, definitely. 00;05;43;21 - 00;05;48;05 Yeah, I think it reminds me of there are people who feel powerless 00;05;48;05 - 00;05;52;00 in times of not understanding something. 00;05;52;01 - 00;05;56;07 I think when you come into a situation where it feels very new or very different, 00;05;56;07 - 00;06;00;11 even if you've done it in the past as someone else, and it just hasn't 00;06;00;11 - 00;06;05;14 been done this way before, that can make you feel powerless 00;06;05;16 - 00;06;09;01 as a client, as a person who is sort of supposed to be in charge. 00;06;09;03 - 00;06;12;09 And I think that that can cause some anxiety, it can cause some stresses, 00;06;12;09 - 00;06;13;16 it can cause some tension 00;06;13;16 - 00;06;17;27 even between and among teams within on one side or the other. 00;06;17;29 - 00;06;20;06 And I think that that's something to be mindful of. 00;06;20;06 - 00;06;22;11 I don't think necessarily it's something to fix 00;06;22;11 - 00;06;24;20 because feeling powerless is kind of natural. 00;06;24;20 - 00;06;27;01 Sometimes we just do feel that way. 00;06;27;01 - 00;06;30;21 But I think having control over that particular feeling 00;06;30;21 - 00;06;36;18 or that particular situation comes, I think with some responsibility, 00;06;36;20 - 00;06;40;00 like assigns and responsibilities to yourself about what you're supposed 00;06;40;00 - 00;06;44;13 to be looking out for rather than saying, Well, I need to, 00;06;44;15 - 00;06;48;14 you know, sort of force this particular way or change 00;06;48;14 - 00;06;51;29 the way you work in order for it to suit my needs or whatever. 00;06;52;02 - 00;06;55;02 Like, there are different ways you can react to that powerlessness. 00;06;55;08 - 00;06;58;04 Right. And I think that that is 00;06;58;07 - 00;06;59;00 is problematic. 00;06;59;00 - 00;06;59;20 Could be. Problematic. 00;06;59;20 - 00;07;03;03 Yeah, I think you can always I do think you can always assume 00;07;03;03 - 00;07;06;11 you have power, but it's just how you choose to use it. 00;07;06;13 - 00;07;06;22 Right. 00;07;06;22 - 00;07;11;28 With great power comes great responsibility. 00;07;12;01 - 00;07;13;11 We were getting there, weren't we? 00;07;13;11 - 00;07;14;24 We were getting there. We were. Going. 00;07;14;24 - 00;07;16;05 Yeah, I agree. 00;07;16;05 - 00;07;19;02 I think, you know, there are certain. 00;07;19;02 - 00;07;19;14 I don't know. 00;07;19;14 - 00;07;22;25 I just think, you know, it's also a sign of the times when folks feel 00;07;22;25 - 00;07;25;27 anxious for just feeling powerless. 00;07;25;27 - 00;07;27;09 I think, 00;07;27;09 - 00;07;30;06 you know, there are certain times when you feel powerless that 00;07;30;06 - 00;07;32;11 that might be actually life threatening like that. 00;07;32;11 - 00;07;35;08 The stakes are very, very, very high. 00;07;35;08 - 00;07;39;22 You know, you're a hostage in a hostage situation that you feel powerless. 00;07;39;24 - 00;07;42;24 And that's a different situation when you're in a creative project, 00;07;42;26 - 00;07;45;17 then you feel powerless because of of not knowing something. 00;07;45;17 - 00;07;47;18 Of not experiencing something. 00;07;47;18 - 00;07;49;09 Of doing something differently. 00;07;49;09 - 00;07;53;09 I think that level of powerlessness, if it is coming off 00;07;53;09 - 00;07;57;17 that way, is is more internal. 00;07;57;19 - 00;08;00;17 It feels more like something that you're 00;08;00;17 - 00;08;04;15 you haven't worked through internally for yourself. 00;08;04;18 - 00;08;09;11 I, I do think it's maybe in there is some degree of truth in that. 00;08;09;18 - 00;08;12;05 I think the 00;08;12;07 - 00;08;13;20 yeah, every situation is different. 00;08;13;20 - 00;08;19;12 But we also as people and I think especially as artists, we all like 00;08;19;15 - 00;08;24;22 have different almost like levels of weight of severity to different issues. 00;08;24;22 - 00;08;28;13 Like for me, like I'm because I'm an anxious person, like 00;08;28;15 - 00;08;32;14 everything has like this equal level of weight And so it feels, 00;08;32;14 - 00;08;36;16 it can totally feel like, oh, you know, a client wasn't happy with this. 00;08;36;16 - 00;08;39;25 So now it's the end of the world, like the company 00;08;39;26 - 00;08;44;03 shutting down and like the sky is falling and whatever this might be, 00;08;44;06 - 00;08;46;10 as opposed to just something being not aligned. 00;08;46;10 - 00;08;47;23 And that's okay. 00;08;47;23 - 00;08;52;26 So that I agree that that's like that is a process that I've had to personally 00;08;52;28 - 00;08;58;24 internalize first understand, recognize my own patterns, and then 00;08;58;26 - 00;09;03;05 change up the way in which I respond to it. 00;09;03;08 - 00;09;04;17 Again, because it takes. A lot of work. 00;09;04;17 - 00;09;05;27 I feel like it takes a lot of work. 00;09;05;27 - 00;09;09;20 Oh, is it exhausting? 00;09;09;23 - 00;09;10;22 It's exhausting. 00;09;10;22 - 00;09;12;24 But, you know, it's very real. 00;09;12;24 - 00;09;14;10 It's very like. 00;09;14;10 - 00;09;18;20 I mean, like, I agree with a lot of this post that a lot of this is just about 00;09;18;22 - 00;09;23;28 like showing up as who you are, but also being understanding 00;09;23;28 - 00;09;26;28 of where everyone else's and being able to meet them, where they're at. 00;09;26;28 - 00;09;30;26 So yeah, I do agree that I think there's 00;09;30;28 - 00;09;33;12 there's a thing that the difference 00;09;33;12 - 00;09;37;22 between companies where like the client 00;09;37;22 - 00;09;41;23 feels like a transaction rather than a partnership. 00;09;41;26 - 00;09;45;23 I think every studio on a really needs to define what a partnership looks like 00;09;45;23 - 00;09;50;01 in their, in their perspective because then it 00;09;50;03 - 00;09;53;03 if it feels transactional, then it's going to be transactional. 00;09;53;06 - 00;09;55;07 If it feels more like a collaborative thing, 00;09;55;07 - 00;09;58;18 then yes, you're going to come out with this product feeling like 00;09;58;20 - 00;10;01;15 it wasn't just, Oh, open pixel made this thing. 00;10;01;15 - 00;10;04;19 It's like, Oh no, we we collectively as a unit 00;10;04;19 - 00;10;07;04 made this thing together with our great partners 00;10;07;04 - 00;10;09;13 and with people that we love to work with and all that good stuff. 00;10;09;13 - 00;10;11;21 So yeah. 00;10;11;23 - 00;10;12;16 Yeah. 00;10;12;16 - 00;10;15;05 Another big one at least that spoke to me. 00;10;15;05 - 00;10;17;20 And the reason I kept reading was, number one, don't rush things. 00;10;17;20 - 00;10;20;20 I think you know, some day. 00;10;20;25 - 00;10;23;06 Are you waiting for this plane to go away? 00;10;23;06 - 00;10;24;20 No, I love the plane. 00;10;24;20 - 00;10;27;20 I know that it might be 00;10;27;21 - 00;10;30;14 someone's private jet flying for us or something. 00;10;30;14 - 00;10;32;03 It's Taylor Swift's. 00;10;32;03 - 00;10;33;21 There's this jet. 00;10;33;21 - 00;10;36;13 Yeah, she's on her way. 00;10;36;13 - 00;10;38;03 Don't rush into things. I think. 00;10;38;03 - 00;10;42;08 I think that speaks to a lot of what is happening these days, 00;10;42;08 - 00;10;46;12 which is, you know, with AI or tech or whatever, getting faster 00;10;46;14 - 00;10;48;27 every one is saying, well, why can't we do it faster? 00;10;48;27 - 00;10;50;05 Why can't we write it faster? 00;10;50;05 - 00;10;55;16 Why can't we do you know, and rushing things does get you to a place where 00;10;55;18 - 00;10;57;21 no one's going to be happy with that. 00;10;57;21 - 00;10;59;24 No, be happy with the result. 00;10;59;24 - 00;11;01;26 I mean, someone might be 00;11;01;26 - 00;11;05;23 if you have the right team and they're experts in, they're getting it 00;11;05;25 - 00;11;10;00 like precisely right at every stage of the process. 00;11;10;00 - 00;11;12;08 But, you know, and I can read the rest of it. 00;11;12;08 - 00;11;14;11 So it says, you know, 00;11;14;11 - 00;11;17;25 getting excited and signing contracts with a vague scope of work is tempting. 00;11;17;25 - 00;11;19;03 However, it will always bite 00;11;19;03 - 00;11;23;03 someone in the ass later and lead to tension in the relationship. 00;11;23;06 - 00;11;27;04 If your team isn't ready to provide a specific brief or has a solid direction, 00;11;27;04 - 00;11;31;04 you should invest in some concept in time with your partner. 00;11;31;07 - 00;11;35;05 And if you can't get clear on answers on scope, then don't write the contract. 00;11;35;07 - 00;11;36;03 Right? Right. 00;11;36;03 - 00;11;36;25 Don't take the job. 00;11;36;25 - 00;11;39;10 Yeah, I've taken taken our own advice here. 00;11;39;10 - 00;11;41;05 I totally feel that. Yeah. Yeah. 00;11;41;05 - 00;11;44;05 Is it like if the direction can come from 00;11;44;05 - 00;11;47;29 multiple places, it can come from the partnership in conversation. 00;11;48;01 - 00;11;51;07 It can also come from one person that says, Look, you're the right person 00;11;51;07 - 00;11;54;01 to direct this thing because we like your vision 00;11;54;01 - 00;11;56;19 or we like your message or we like the way you work. 00;11;56;19 - 00;12;00;07 It could be any number of reasons or a combination of reasons, 00;12;00;09 - 00;12;03;09 but if you yourself aren't ready to let go of that, you know, 00;12;03;11 - 00;12;08;08 of your internal thing that you have in your head, I'm going to let that go 00;12;08;14 - 00;12;12;13 and then give this person the freedom to do what they need to do. 00;12;12;16 - 00;12;13;21 If you're not ready to do that, 00;12;13;21 - 00;12;17;21 I don't think you're ready to work with a creative partner in the first place. 00;12;17;23 - 00;12;18;22 Yeah, yeah, yeah. 00;12;18;22 - 00;12;22;07 There's a lot of letting go. It's, 00;12;22;09 - 00;12;23;12 you know, 00;12;23;12 - 00;12;28;06 it's always more emotional work than we ever talk about in business. 00;12;28;09 - 00;12;32;26 We don't talk about how businesses require 00;12;32;28 - 00;12;36;19 a pretty intense level of emotional development. 00;12;36;22 - 00;12;41;24 If you don't have that, then yeah, you're going to make it really hard on yourself. 00;12;41;29 - 00;12;46;06 It's it may it's not to say you're not you can't be successful. 00;12;46;06 - 00;12;50;09 I guess if you're thinking about it from a pure, you know, monetary standpoint. 00;12;50;09 - 00;12;54;09 But yeah, there's, there's just different levels to it. 00;12;54;09 - 00;12;58;19 So yeah, or if you have a team behind you, like if you had like 50 people 00;12;58;19 - 00;13;02;25 working on creative direction on different parts of the company, 00;13;02;26 - 00;13;04;15 you know, you can always pull from that. 00;13;04;15 - 00;13;06;10 There's something to hang your hat on. 00;13;06;10 - 00;13;09;25 We've worked with really large businesses that have several departments 00;13;09;25 - 00;13;12;25 and they'll pull from, Hey, you know, the department 00;13;12;25 - 00;13;15;27 did something like this, can we do something like that? 00;13;15;27 - 00;13;18;27 And that's not necessarily the direction that they're giving us 00;13;18;29 - 00;13;20;06 or that they even created. 00;13;20;06 - 00;13;21;08 Someone else created that, 00;13;21;08 - 00;13;25;17 but they're at least having a place of starting like a starting point. 00;13;25;19 - 00;13;26;18 And when you have, you 00;13;26;18 - 00;13;30;25 know, different people trying to be that person who's directing it, 00;13;30;25 - 00;13;35;09 it becomes very hard for sure, sure to find some common ground. 00;13;35;11 - 00;13;36;17 Yeah, Yeah. 00;13;36;17 - 00;13;39;16 This is an well, there you go. Crafted post. 00;13;39;16 - 00;13;42;01 I appreciate your composition. 00;13;42;01 - 00;13;44;06 I agree. It's 00;13;44;06 - 00;13;45;04 thoughtfulness. 00;13;45;04 - 00;13;46;27 And, uh. 00;13;46;27 - 00;13;49;27 Yeah. Kudos to the person who wrote it. 00;13;50;01 - 00;13;51;14 Yeah, I feel like the. 00;13;51;14 - 00;13;54;04 Person I've been following for a. While. Yeah. Nice. Nice. 00;13;54;04 - 00;13;55;07 Good for them. 00;13;55;07 - 00;13;58;03 Yeah, good for them. Very, very much so. 00;13;58;03 - 00;14;01;11 Glad that they're on that sort of thought pattern. 00;14;01;14 - 00;14;02;11 Yeah, I'm glad. 00;14;02;11 - 00;14;06;08 Like, I'm glad that we're starting to see more and more studios 00;14;06;08 - 00;14;10;11 get to the point of like, hey, we can we can think about this differently. 00;14;10;18 - 00;14;13;07 We can approach creative differently. 00;14;13;07 - 00;14;14;21 That's the place we want to see. 00;14;14;21 - 00;14;18;03 You love to see that. You love to see it. 00;14;18;05 - 00;14;20;00 Well, thank you so much for listening 00;14;20;00 - 00;14;23;08 and just letting us ramble on for some 15 minutes. 00;14;23;14 - 00;14;27;10 Yeah, I mean, feel free to, like, let us know that we're horribly wrong 00;14;27;10 - 00;14;30;24 and we should feel bad about it and whatever. 00;14;30;25 - 00;14;34;26 Whatever, you know, social media shaming, you guys need to do it. 00;14;35;01 - 00;14;37;02 You need to vent about something. Well, this. 00;14;37;02 - 00;14;39;12 Thank you for listening. Thanks for the ramble. 00;14;39;12 - 00;14;43;14 I hope this I don't know if it helped, but maybe it's just nice to hear 00;14;43;14 - 00;14;44;09 if you're a creative. 00;14;44;09 - 00;14;49;00 That's like thinking similarly that you're not alone in your thinking. 00;14;49;06 - 00;14;50;09 Yeah. 00;14;50;09 - 00;14;50;15 Yeah. 00;14;50;15 - 00;14;54;01 And, and if you're as client or potential client or future client, 00;14;54;01 - 00;14;57;01 whatever you want to call it, if you're buying creative content, 00;14;57;01 - 00;14;58;07 it's something to think about. 00;14;58;07 - 00;15;00;22 Just to just be on the same page as the creative. 00;15;00;22 - 00;15;05;12 You know, oftentimes creatives crave direction in some capacity, 00;15;05;12 - 00;15;08;19 maybe not creative direction, but but other kinds of direction. 00;15;08;19 - 00;15;12;00 And I think those are those that kind of direction is good, too. 00;15;12;02 - 00;15;12;11 Yeah. 00;15;12;11 - 00;15;16;15 Well, I think it's also a point of like for potential clients, it's 00;15;16;15 - 00;15;19;29 all about trying to find the right partner that you will kind. 00;15;19;29 - 00;15;21;07 Of find the right. Fit. Yeah. 00;15;21;07 - 00;15;25;11 And I would say on that front, like really trust your gut. 00;15;25;13 - 00;15;28;24 Like your intuition is going to tell you if, 00;15;28;24 - 00;15;33;23 if you're running into a meeting and you with your like potential creative team, 00;15;33;23 - 00;15;38;08 you immediately see the red flags, then, you know, you might feel it. 00;15;38;08 - 00;15;41;10 You might know that you have power in that situation. 00;15;41;10 - 00;15;45;22 And to find another partner if if that's the way you need to go 00;15;45;24 - 00;15;46;25 and that's okay, 00;15;46;25 - 00;15;50;24 it's totally fine to find the right fit and to take the time to do that. 00;15;50;29 - 00;15;52;08 So yeah, yeah. 00;15;52;08 - 00;15;54;29 And there's not a lot of like window shopping, you know what I mean? 00;15;54;29 - 00;15;56;01 Like, you're back in the day. 00;15;56;01 - 00;15;59;19 If you're talking about consumerism and consumers like window shopping 00;15;59;19 - 00;16;04;10 or browsing, there's not a lot of that with creative partners, right? 00;16;04;11 - 00;16;07;18 Like you come across a creative partner and there's a lot more 00;16;07;18 - 00;16;10;23 vetting that has to go into figuring out if it's going to work. 00;16;10;25 - 00;16;12;07 I think, yeah, you're window 00;16;12;07 - 00;16;15;29 shopping based on just the style that you're seeing, right? 00;16;15;29 - 00;16;16;25 You're like, exactly that. 00;16;16;25 - 00;16;21;01 That video looks interesting, but you're not window shopping based on 00;16;21;04 - 00;16;23;14 the people behind that. 00;16;23;17 - 00;16;24;21 And maybe maybe that's 00;16;24;21 - 00;16;27;22 there's a way there's got to be a better way to change. 00;16;27;22 - 00;16;32;12 Maybe maybe listening to a podcast where they talk to you for a bit. 00;16;32;17 - 00;16;32;26 Tell me. 00;16;32;26 - 00;16;38;07 More might be a way in to understanding who they are. 00;16;38;09 - 00;16;42;06 Could be, could be perhaps you could learn that they really 00;16;42;06 - 00;16;45;23 so you could, you know, 00;16;45;26 - 00;16;46;21 or the the great who. 00;16;46;21 - 00;16;47;20 Knows they could suck. 00;16;47;20 - 00;16;48;25 They get. Sucked. 00;16;48;25 - 00;16;50;06 Yeah, it's it's true. 00;16;50;06 - 00;16;50;24 That's true. 00;16;50;24 - 00;16;53;21 Yeah. Well, thank you. Yeah, this is fun. 00;16;53;21 - 00;16;58;24 I enjoy listening to other perspectives on things, too, so I agree. 00;16;58;25 - 00;17;00;04 It's. Yeah. All right. 00;17;00;04 - 00;17;04;04 We'll have a good one, everyone, And we will see you in the next episode. 00;17;04;06 - 00;17;05;16 Okay. 00;17;05;16 - 00;17;11;23 Bye. Hey, 00;17;11;25 - 00;17;14;29 a big thank you, as always, to Emilia for producing this podcast. 00;17;15;00 - 00;17;16;28 Our producer is Jackson Foote. 00;17;16;28 - 00;17;20;28 Our music is created by hidden and licensed through Premium Boots.com. 00;17;20;28 - 00;17;24;02 And as always, stay honest, stay creative. 00;17;24;03 - 00;17;25;03 Stay open. 00;17;25;03 - 00;17;27;03 Open Pixel Studios, Thanks. 00;17;27;03 - 00;17;28;03 We'll see you in the next episode.