Knowing when to pivot your business and take it online

Relatable and educational, this episode of Behind The Madness explores how reinventing a business model, to adapt to today's everchanging virtual world can provide new opportunities for success as opposed to obstacles to endure. Featuring Independent, Stratford-upon-Avon based start-up The Little Gin Company, Method CEO James discusses with the founders Emma and Nicola how they innovated laterally when lockdown came into full force this year. Launching virtual tasting sessions and cocktail making events, providing clients with a bespoke package of premium gins and mixers, TLGC bottled up their own blend of fun, pouring enthusiasm into their online Zoom parties, to repurpose the way they offered up their delicious drinks.  

Little Gin Company live: http://thelittlegincompany.com
Method as ever live: https://www.hellomethod.co.uk

Chat to James - https://www.hellomethod.co.uk/team/james-roberts/