Behind The Madness

A podcast helping companies grow with marketing strategies, automation and time-saving tips and creative solutions.

Last refreshed: August 22nd, 2025 at 9:29 AM ⓘ

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Episodes

Buyer Personas, how to use them to improve your lead generation

After a short break, Method’s owner and founder James Roberts, returns to our airwaves for his latest episode of ‘Behind The Madness’. Focussing on the psychology behind the principal drivers influencing sales and engagement with customers, James discusses the importance of fully appreciating your typical personas and making the necessary changes to meet their individual requirements; It’s a relatively simple science when you know-how!

Oct 29, 2020•12 min•Ep. 4

LinkedIn - a no-spam approach to lead generation

In this conversation, we are digging a little deeper and exploring ways that you can use LinkedIn to research prospective customers and reach out in ways that are professional and welcome to almost everyone. We don’t think that LinkedIn – or any other business tool – works well in isolation, so you’ll find the discussion also touches on the strategic context and the tools and techniques that you will need to apply to turn receptive contacts into new business. If you’re tired of hearing about get...

Jul 10, 2020•31 min•Ep. 3

The best 4 tools to aid remote working

With more remote working within businesses, and home working to become the new normal going forward, we wanted to talk about the tools we have built up to work together and help our small team operate to the best ability. These tools are not only designed for just growth agencies, but for any business, these apps alone are useful but put them together, and you can really increase your productivity and growth! The Tools: Slack - https://slack.com Wrike - https://www.wrike.com HubSpot - https://ww...

Jun 12, 2020•23 min•Ep. 2

Marketing During A Crisis

There is no ignoring the current situation in the world with the Coronavirus. Here in the UK, the advice is to stay at home, so most businesses are now having to transfer to remote teams and get to grips with this new way of working. We are lucky in that we have been work remotely for an extended period of time, so the switch for us hasn’t been too taxing, albeit apart from the children running around during conference calls, but this is something we need to embrace and get used too. Let’s take ...

Apr 15, 2020•15 min•Ep. 1

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