Macy Kate - On Building a Career on Youtube, Transitioning to Original Music, and Her New Music Video Cry for Help - podcast episode cover

Macy Kate - On Building a Career on Youtube, Transitioning to Original Music, and Her New Music Video Cry for Help

Jan 08, 202046 min
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Episode description

The first time I interviewed Macy Kate, I became an instant fan. As insanely talented as she is, she is equally hard-working. Not only does Macy Kate release highly-produced music videos of her popular cover songs no Youtube, she also creates her own original music...and it's fire. Macy told us all about how her rigurous classical background has shaped her as an artist, how building a following on Youtube changed her career, and the inspiration behind her new song Cry for Help.

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Transcript

Speaker 1

Welcome to Behind the Influence, a production of I Heart Radio and TDC Media. I think I've I've really written and recording the best music I've ever done so far in my career. I'm really excited to put it out. I'm hearing so many drama stories about things happening and what do I believe in? What do I not like? It's just awesome to have a team behind me. That's like for me. I am going through ship. I'm maybe depressed some days. I'm not all perfect and dope. As

I have any seen him. She's really talented. If you guys don't know about Macy, kay, you're sleeping on the job, honey. I feel like this is my second home now because I'm doing I'm doing a show called music House on my Heart, so I'm here all the time. I feel like it's my second We already started this and I'm just gonna keep rolling with it because you know, the chemistry is so real right now. I don't even want to Yeah, I don't even want to stop and be like,

hold on, let's do an intro. That was intro. We're basically bribing Brian here to play Macy's sing all that she just played for me cry for Help. It is so good. Such a departure. Not in it. I'm not saying the other stuff wasn't good, but such a departure from your other music. Yeah, it's so different, and like I want people to recognize that. I think too. I mean, opening line, it's different than anything I've ever heard. And if you don't know what I'm talking about, go check

out It's right, it's it's already been released. Go check out the song. You will not regret it, you guys. It's Yeah, it's definitely a shocker. It's a shocking opening line. I mean, like I thought of it as like I would want to listen to the rest of the song just to be like, where is this going? Yeah, And I've gotten a lot of feedback like that as well. So and just just so like, so your last song. That my not your last song, because you've had many songs.

But my god daughter is obsessed with Macy. Just a little backstory. Isabel. Layla is Isabel's mom. So Leyla's my best friend. Yes, So Layla is my best friend from college. We've been best friends forever and her daughter is my god daughter. Isabel obsessed with Macy. Macy had this bob out. It was like a summer. It was vibe, right or is it? It was fine because I always want to say kill my vibe, but it's just vibe. And my goddaughter would dance this forever. And I'm like, oh, Macy's

coming out with a new song. I'm going to play it for her. And then I hear the first line of this song, I'm like, yeah, Isabella will not be dancing to this song. Not yet. There actually is a clean version. Okay, so what is it? Hey want to play chess? It's I mean, it's it's just it's like bleeped out, like it's just what everyone knows, right right, But yeah, there's actually whenever I do it live, I have to like do a clean version for you know,

all of the general public. Yes, So what is the do you just not say I say, hey want to love or like you know that's cute? Yeah? Yeah, the difference she's like a love let's I tried to figure out like replacement words like want to hug or like want to hook up or something. I think love is fine.

It works, is natural. Yeah. So for those of you who are not familiar Macy, is a very very talented female artist who actually caught her start on YouTube, and when it makes perfect sense for this show behind the influence of millions of subscribers on your YouTube channel. When I first discovered Macy, she was doing covers, but before that you did have a legit music career. You just kind of like went solo, decided to do your own

thing and start your YouTube channel. And that's when I saw all of her amazing covers, which if you guys haven't seen those, go check out her YouTube channel because your voice is insane. And then the reason we thought this would be a great tie in for the show is you actually were able to leverage your fan base on YouTube and digital on through Instagram, Twitter, to them launch a really successful which is still up in common. It's still and still absolutely growing, and so let's talk

about that a little bit. When you first started the channel, was your motivation or was the game plan to always do what ended up happening? When I started it, no, I was like twelve, and I was like just wanting to do covers. I just found out I could sing. I wasn't I wasn't seasoned in writing or producing yet at all. So starting the Channel. It was more for fun doing covers, and then once it started taking off,

I started going into original stuff and writing. But even before I started the Channel, I was already touring and doing stuff, you know, live and everything. It's a little backstory just so for people who don't know the story. You were into music prior to launching a mus account. Yeah, I actually moved to Atlanta when I was like twelve, and I was in a girl group in Atlanta and was where we had full artist development, which now is

like really not a thing. I'm so glad I went through it those especially at such a young age where you could actually be like okay, because nobody knows who they are at twelve, like at all. So you go, You're getting all the great training that you needed that

could probably help you now. And honestly, like, I feel like I have some sort of advantage because I had artist development to handle things under pressure and you know, to be juggling so much and and you know, like having interviews and shows and stuff all while you know a bunch of stuff behind the scenes are happening. So that was a great way for me to really figure out the industry. I think too, I was trained by

like amazing people in Atlanta, so it was great. After the Girl Group, I kind of took those producers and writers that I had worked with in the Girl Group and just made connections through there. Then was managed by another uh female, strong female. Her name's Amber Grimes, and she helped me throughout the industry in Atlanta and producers and nears who now, funny enough, are all out here doing amazing things and like writing hits for Beyonce. It's

crazy and I'm like, it's so awesome. But yeah, So from Atlanta, I actually started auditioning for reality shows because I just felt like I was boxed in in Atlanta in a way. So I was like, I feel like I need to like figure out how to get to l A. And I was like, I'll just start auditioning for reality shows. So I auditioned for reality shows like what kind of reality shows, American Idol, The Voice, all

of that. And also all while I was doing that, I also had my YouTube channel happening, so I had reality shows contacting me as well to audition. Because reality shows are not always stand in line an audition. It's like you'll get called in and be like, hey, can

you come auditions. So I ended up lanning this reality shows called Rising Star, which brought me to l A. And I was out here for three months staying and they put us in this amazing hotel is called the SLS and and it was just like that fancy for a show. We're literally living there for like three months. That's insane. And yeah, I was at the pool over. I was like, I had to be like fourteen fifteen, You're living at the fucking s l S as a

fifteen year old. My mom was loving it too, she was, I mean, I was a minor, so I had to have my parents. That's hilarious. Yeah, we were like, we're just balance. So yeah, it gave us like a weekly allowance. Was great. But anyways, yeah, that was an amazing experience as well. I mean, I think when you're in when you get into the reality show world and the TV side of things, it's a lot different than like traditional music industry. It's like very staged and all of that.

I definitely found myself through reality shows, I think too. A lot of like experiences that I experienced at a really young age to you know, be documented and comparing like where I am, um, where I was when filming those and then where I Am now was just like really dope to look at. So yeah, once I went through the reality show, it kind of gave me like a another platform on top of YouTube to like bounce off of. And then at the same time, I was still just trying to like figure out how to get

in touch with the executives and all that. So I was going I was going to music conferences as well.

So in Florida and Atlanta, there are a lot of music conferences and a lot of executives that are there, so I would pull up, I would like try and make relationships, and I ended up making this really dope relationship with Reverb Nation and the owner of Reverb Nation, and he was like, oh, we had a band cancel on this opening night of this conference was called Driven Music Conference, and he was like, do you want to come perform for like all the executives at the executive dinner?

And I was like duh, And I ended up performing there that night. Florida's A and R was at the executive dinner. I ended up leaving super fast because I had to show the next day. So he apparently was trying to find me after the dinner ended up not connecting at all, and he had sent someone out to like go to my show. The next day, this girl came to my show and was like Florida's and R has been trying to like find you for Like, was

that the craziest thing to hear? Yeah, because I'm like, when you're doing stuff, you feel like nobody's watching, when really there are people in silence watching you at all times. And that was like a crazy moment because I'm like I was feeling like no one was like getting what I was doing. At the time, I was like, I

feel like run down. I was like sixteen seventeen, and I had been doing this for like not super long, but like five years felt like a long time for me, And especially when you're so young, it's like your whole high school career basically, so you've given up normal high school things to pursue this passion. So yeah, that does

seem like a really long time. Yeah, so that hindsight, it's not that long the career of somebody, but for that age, yes, I was like getting impatient and and then to hear that was like, Wow, this is like it's really dope to have recognition finally, So I ended up meeting with the A and R after the conference and he brought me to the studio Flow heard me live on the piano as well. I didn't have any original music at the time because I was doing covers on YouTube and I think I had like five six

hundred thousand followers at that point. He signed me on the spot, and then two weeks later I was on tour with him, which was crazy. Was on tour with him for two years after That was the most influential time of my career. I think even when as I grow, I think that will still be the most influential time was being on tour with him because I literally learned I was his like guinea pig the entire tour, like I was his shadow. I was watching his interviews, his

you know, performances, as rehearsals. I mean even in the studio, like when we had time off, I would be in l A with him as well, just the studio with the whole team and watching you know him take meetings at Atlantic and like movie meetings, like behind the scenes stuff. And I was like, this is so crazy, Like it's literally preparing me for what It's just kind of priceless, like you can't pay for that type of training, I feel like, and and he wasn't even considering it training.

But in my head, I was like, this is like boot camp for me because he had made it and he you were basically able to see every aspect of it, from media training and being able to do a proper interview to the amount of hours he probably put into rehearsal. What was a common misconception that maybe you had at the time something you thought about the music industry that after being with Flow change your perspective on it. I think it was his ability to always like be on.

In my head, I didn't realize like when you are that known. He had just released My House and it went straight to number one, like at the time that I was on tour with him, so he always constantly had to be on, like all the time. So when we were walking out in l a, like I would be in like sweats and like a sweatshirt and he would like be like, you have to go change because, like I'm going to tell you, like, this is not how you have to always be dressed looking ready like

all the time. And it was true because every time, even when we were just trying to go for breakfast, like he was constantly being like stopped or you know, like taking meetings like in the middle of the day. It was just like stuff like that where I had no idea. I was like, I really, you know, you

really need to be on at all times. In a way, though, I do think it's important to be real with your audience as well though, but he was definitely a really like dope person to be around when you know, he was like constantly being pulled and pushed in different directions, but he always was like dressed, ready to go all the time, which was like a huge learning experience for me. So he basically went to Flow University, learned what you had to learn, and then and then after that, my

contract just ended. It was a mutual thing. He was an artist and you know, had to do his own thing. Was just so busy, and I was like, I just really need to focus on my stuff. I learned so much from him and that experience. You know, a lot of things in between as well. There were good times, bad times, but at the end of the day, I

feel like I learned so much from that situation. I ended up moving on was independent for like a year and a half after that, um, and that's when I met you, right, Yes, so I finally got to release my own music. It was crazy because that through that whole deal, I hadn't released anything, which was really frustrating

for me. I was learning so much and I felt, you know, like I was on tour touring Wembley Stadium like the biggest crowds I've ever been in front of ever, and I just hadn't released anything, and I was still feeling like I hadn't shown or got and to prove myself to anyone. Not that that was the goal, but I just was feeling like I needed to speak my mind.

And that's frustrating. I mean, especially you. It's your passion to be an artist and you're of course you're learning and it's invaluable, but you're seeing someone else put content out and music out and you're just like, I want to do that too, exactly. So, and then even the artists we were doing shows with it was like up and coming artists as well, and you know, he was also watching, you know, the way that they were doing

things as well for my career as well. So so yeah, after that was independent for a while, released my own music, you know, through my channel and stuff. I ended up petting like a million subs during that point. That's that's crazy, by the way, to have a million subscribers. It's really hard to get to that point on YouTube. I feel like that's the threshold. Once you hit a million, it's like, Okay, you're legitimately you have a presence on YouTube. How was

that for you? Well, I mean it took all that time, from like when I was in Atlanta all the way until the beginning of this year. What do you think helps your YouTube channel grow? What was there a spike in growth? It wasn't a slow and steady climb. It was a slow and steady climb. Like there was no like of course there were like the viral cover videos

and like because my main content was cover music. It was always the main source of content was music, which I'm really proud that I stuck with that like my entire YouTube career, because now I'm like, they're wanting original stuff because of the renditions that I would make, they were so different from the originals. They almost sounded like totally different. So they're like, we need the original stuff.

And sometimes it's hard for cover artists to stray away from covers because the audience is so used to hearing renditions of songs and stuff. But luckily my audience was like so for me putting out original content, so that was really exciting. It was a steady build though. It was like eight nine years of work and it wasn't like a, oh, I'm gonna do this prank and I'll

get a million followers overnight. No, it took like so long, which but that's I feel like that's what creates longevity though, because it's like the whole theory of it's a race, it's a marathon, not a race. So it's okay, so you get a million followers overnight or doing a prank, but then what right, and you're not curating a real

fan base. And I'm kind of grateful that it didn't take off overnight because I don't like think I would know how to utilize everything, and like not that I'm like slow with doing things, but I'm just like, I'm I'm very grateful that it happened to the way it did because I feel like I would just be so overwhelmed with what was going on and everything, and I'm just like really glad it happened that way because I

have time to prepare and think about things. So now when something does happen overnight, I know how to like bounce off of it and take advantage of it. So and even in the last year, I would say, you've evolved so much as an artist. You had that time to curate the audience and not really like rush because if if people's first impressions of you were a couple of years ago, you're not the artist that you were

a couple of years ago. No, Yeah, and I mean I also signed to a brand new label at the end of last year, which was a big deal, very exciting because you were independent, which obviously affords you a lot of freedom. But yeah, being with the label is obviously great. It's because it's just awesome to have like a team that believes in you so much. At the end of last year, I signed with rebeca music group

who connected me with Empire. So Tina Davis was she was shown my music and vibe actually, and she really loved it, ended up wanting to sign me. And I

was signed an Empire in November last year. So it took this whole year too to come up with the EP and so many songs were written, so many songs were recorded, and it was just an amazing experience because this was this was another part of my career that was like, Okay, I'm like in the game now, like as far as music was because YouTube was like, I know how this works, but when it comes to like actual music business, being in the commercial world, it was like I was. It was my first time being in

riding camps that were just dedicated to me. Like I would walk into the studio see a whiteboard with like my name on it, with like all the BMG writers who were coming in, and the scheduling and everything seems so organized. I was like, this is so crazy to me that I don't have to do this by myself now, not that it's anyway, you know, taking advantage of a situation, but it's like this is just so too. I mean, you know how to do all the things yourself, which

I think is invaluable. And I think that's good that you didn't have that right away, because now you know how to do every piece of the puzzle and we appreciate it. Yeah, yeah, you appreciate it. But now, ow, it's really nice. I'm assuming because I've been in that position to as an on air talent, being the editor, being the producer, being the writer on my own stuff.

And it's nice to just kind of show up and do your talent, do your thing, not that you can't do the other stuff or that you don't want to do the other stuff, because it's fun. Sometimes. I'm sure you're gonna want to write and produce your own songs and even edit your videos stuff. And you were telling me you're still editing the music for this, and it's

not all of the work taken over. I'm still writing the songs very hands I'm still yeah, I'm very hands on, but it's you know, it's just so it's like we lifted off of your shoulders, like you know, and the whole team Empire has just been so freaking amazing. Like the support and the team that are behind every single move that I make is just awesome. And you know, they still let me have it my creative you know

mind work through every move that I make. But they have their opinions and they're like, you can be an artist, and we're so just friendly, but like we're going to give you our opinions, and I value their opinions because they're so amazing and just have done so many dope things with dope artists, but they still let me be an artist. So I'm just I'm super grateful for that. And then we're here now and I think I've I've really written and recorded the best music I've ever done

so far in my career. I'm really excited to put it out the rest of it. It's so excited for you. We are going to talk about the single, but I just want to touch on because a lot of artists who are listening to this, they may be indie right now and grappling with the idea of signing with the label, but there's so many stigmas with signing with the label versus being independent. What has been your experience overall in hindsight?

Were there are things that you had to adjust to that We're like, any challenges with signing with the label versus being independent. There's an obvious thing where you don't have to answer to anybody when you're independent, but then when you're with a label, there's so many perks that come with it too. What was the biggest adjustment for you. The biggest adjustment I think was really being open to

other people's opinions on things. When I was independent, it was like me and my management R and R, who have been with me forever, just us discussing, you know, what I wanted. And then now it's like, okay, well I have to Now I have a team which I

value so much and love and respect. Now it's like, okay, well we want to try this and do this and do this, and then I'll oversee it and I'll make a couple of comments and stuff, and that was That was kind of the biggest adjustment I think was really having so many people, you know, so many cooks in the kitchen, but like I definitely they let me have the final say of things. But I'm just I think

that was the biggest adjustment. Was having a lot of other people involved, which is an amazing thing, but definitely having to work with other people on creatives and stuff like that. It's been what's been your favorite thing about ending with a label? Favorite thing? Just like the team, having a like a support system, just having like a family. And honestly, Empire is like such a dope label label

because they consider like their artists family. Like Ghazi wants to meet with every one of his artists that he signs before signing them, like he doesn't just want to sign them on the spot and not meet them. So I felt, really, you know, it felt good to have someone who actually cared and just isn't there for like numbers and stuff, music farm, farm factory, where it's just pumping out whatever they think about. They actually, yeah, I

want to have a relationship. And and Tina Davis is my an R, and and she is just so she's doing more than what an ant R should be doing. Really, she's just literally like so hands on and like so awesome. And then you know, like I have my project manager and like you know so many different people that are in charge of different things, and you know, a person who like has my studio schedule, and like it's just awesome to have a team behind me that's like for

me and so many dope creative ideas happening. Just so happy for you to be signed by them. Was it just like a pinch me moment? Yeah, I mean I know who they have signed and I it's yeah, it's amazing, and it's it was mostly driven towards like the urban, a lot of hip hop, a lot of rappers, a lot of R and B. So to come into the label as a pop artist was really dope because I think I also have a you have an R, but you have an urban vibe. Yeah, I do, and I like I love that about my voice and also my

style is is I was. I grew up in a you know, I came up in the music industry and in R and B and like trained in Atlanta. Yeah, it was dope. It was really really dope to to be in that environment. So to come into the label as well having a pop side now to the label is like really really cool, just like spreading into different areas and branching into like different genres, like they have country now they have you know, a whole Asian market and and K pop and like so many different genres now.

It's like really cool to see them growing. I remember hearing about Empire when I was in Atlanta when I was like thirteen, and I was like, Okay, it's cool there like a distribution company, and it was cool to see them. And now the fact that they have like a whole to like so many different locations and like

a whole like building, it's like crazy. And and I respect Ghazi and what he's built and like it's been just so so cool to see somebody who's so artist friendly, because not a lot of people are like that, and I've been in situations where it's like not like that at all, and it's really cool that I hear that a lot in the music industry, especially people who signed

the labels. It's like the worst. Yeah, And I just think having someone at the head of the label who wants to be personal, personable with all artists that he signs, it's just so amazing. Sorry, I just got so shocked and I tried to throw some gum away and it like slowly fell out, and I looked at Alison and she was like, slowly put it back in. Whatever it happened. It's really it's authentic, it happened. So I want to talk about your single because i'd heard it before Alison

Brian just heard it and they both loved it. How has been the response for this single, cry for Help? I mean, overall, it's been amazing, Okay, Like the response has been so crazy. I mean, this whole new world of like TikTok and Triller and like all these new things. I mean, the algorithm is crazy on TikTok, so the song has gone viral on TikTok, which is really dope, which has translated into streams and stuff. It's crazy, like the behind the scenes were work on like apps and stuff.

It's just so, but how does what how does a song take off on because okay, so one of my best friends, her brother had a single and somehow someone on TikTok got ahold of it and it went viral and somehow that song just shot to like Spotify top ten. I think it was like up to four or something. And it all happened because of TikTok, because of tick. Like I that was another thing that Empire was like, you have to make a TikTok and I'm like, I don't know what the hell can we talk about TikTok.

I don't know what TikTok was. I mean, I get it, but I don't get it. I get it. But so baby Ariel was in here and she's like the most followed person on TikTok. It was musically we did a TikTok together and to me, and I'm sure I'm missing something, but it just seems like you're putting a video. Yeah, there there's no it's literally like there's so many different things you can do. It's like lip sinking or people are talking and stuff are like doing a skit or something.

But then it's the difference between doing that on your insta TikTok. At first, I thought TikTok had all these and I think they do have special editing features and they have duets and things like that. Trailler does the same thing. They have these like special things you can do that you couldn't do on Instagram. So I guess that's the thing or the demo that's on TikTok. I think it might be the demographic that's TikTok because it's

literally like they're young. They're very young. And that's why I was scared for the song to be on there, because like it's not a clean song. Just to let you guys know, the first line is Macy, you want to take this. I feel very uncomfortable saying it out loud. It's hey, you want to fuck? Yeah. The first line is hey, you want to fuck? Like you said no. But but I'm a mother now I can't say just kidding.

I say the effort for like a down verb adjective efforts my favorite, but in that context, you're being quite forward with the fellas. Yes. So with the TikTok market, they were like, oh, like, I think because you can choose as an artist, you can choose what part of the song you want to put in it. And I was like, okay, well, I'm not going to choose the part of the song, but that's the part I saw people doing. Yes, So my label was like, Okay, we're going to put in like the first line, and then

we're also going to do um the chorus part. And I was like, all right, see how it goes. So I did a TikTok myself. I was like one of the first ones who did the song on TikTok and I did the first verse and I was like, all right, let's see how it does. It literally went viral like two days after. But but is it because you have a ton of followers on TikTok. I don't though I made a TikTok like the day the song drops, then

how do people even find it? So the song ended up it started trending more people, I guess, like one TikTok person who had like over a million followers like found the song and did TikTok, and then it was like people started doing it aft by the way, it makes sense, like who doesn't want to say, hey, want to funk? It's like I just said that work. I know.

It's like I feel like this is what like freaking kids now like high school, they're like this is these are the type of because honestly, if we want to really go I don't know if we're going to go

deep into the meaning of the song. I mean, like the meaning of this song is like there's people online now a days are they feel like they're so put together, Like it feels like on the outside it's so put together, you know, everything seems so perfect and like just when it's not, and like on the inside, we really just don't know what's going on behind the scenes, behind the camera. And I know it sounds it's like overdone and cliche to say, but it's like it it's not always perfect,

Like it's not always how it seems. Cry for help is like I don't have my ship together. I don't have everything perfect or in line or anything. I am going through ship. I'm may be depressed some days, I may not be like I'm not all perfect and dope as I may seem, um, and it's just a cry for help. Like I feel like people think they're alone in it, and like at times I feel like I'm alone with you know, my struggles and my day to day feelings and personally, and you know, I have so

much happening in like my business life. I don't really like take a second to stop and reflect on everything that I've done behind the scenes and like what I've been through and like just really sat and been like whoa, Like this is all it's success. I think it's I

think it's hard. There's like a lot of layers to it. One, if you are somebody who's considered a public figure, you're obviously have an online presence, which means you're obviously online, which means you're seeing other people's online stuff and no one's putting out there. Oh I just went to my

sixth meeting where nobody signed me. Like, no one's saying that, but what they are posting is their shoe at Universal Music being like meetings, So that's what you're seeing, but you're not seeing that after that meeting and they didn't

get a call back. No nobody says that, so we even I even see like people borrowing like cars and like clothes and like taking pictures in it as if it's there's and like really they could like look like the richest, most happiest person online when really they are not. They could be like living in a on account or something that annoys me beyond and like I'm just like I wonder what's going through their mind when they're like they come home and they're off all of that, like

cry for help. The song is like what I think about is like maybe that it's like what is really happening, Like they don't really have their ship together, you know. But the problem is it's like a it's a bad cycle because those people are trying to catch up with the other people, but the other people are trying to catch up with also might not really have it together. So like there's this vicious cycle of seeing that person

as a lambo. I need to have a lambo, so let me rent a lamba with that I should be

paying rent with just for this Instagram blex. And then you go home to your ten roommates and your shitty apartment and you're like, okay, so now I'm getting likes, but now what So it's just like a bad site, and the people were looking up to it's not what it seems either, like even the people if you're looking up to a celebrity who has all the designer clothes, you're not realizing, like designers are giving those clothes to those celebrities for free, not that they can't afford it,

but it's like everything is so unrealistic and unattainable. And I get that, I hear that. I think it's really I wish and I hope for like the next generation, Like I think about my son. This is gonna sound really cheesy, but I'm sad for like the kids coming up in this I mean too, Like that's I think.

I think also with the kids that are on TikTok and like all of those types of people, they didn't they didn't they don't know any difference, Like they don't they didn't grow up playing outside or you know, doing normal kids stuff. It's like all digital now, which it's a blessing and also occurs because I mean people literally can now make a living off of posting and social media.

But then also the the sad part is like how like I look at videos now and I'm looking at these couples and like these family channels, and I'm like, so, like, how much of this is like real? I'm hearing so many drama stories about things happening, and I like, so what do I believe in? What do I not? Like? It's really true? And I think I think the solution to it all, which no one's ever going to band together and do this, is just to keep it real. Because at the end of the day, digital is great.

Online is great. You know, like you could have a hit out. You don't need a label, you could have a great voice, put your ship out there and be the number one person on Spotify tomorrow because the internet is the ultimate equalizer, Like you don't need labels, you don't need big managers or agents. So it's a huge blessing and I love digital for that reason. What I don't love it for is all the fake flexing. It bothers me beyond, and that's what I want cry for

help to. You know, although it is vulgar and and raunchy in a way, I do want people to see beyond that and just know that there are people that are being real and like showing you that they don't have their ship together and stuff and I think that song is what you know, relates, it relates to that and just lets people know they aren't alone. So yeah,

it's really it's a really great song. It's unfiltered, it's super real, and it is the tone of the other music that you plan to release, going to kind of like piggyback off of that general vibe. Yeah, there are a lot of in the my project coming up the EP, there's just it's all honesty, and I mean since I released Vibe, I've been through I mean even since I wrote Vibe, which was like two years before I released it,

I've just grown so much. I've been through so many situations and relationships and situation ships and you know, I mean there's there was so much to talk about. So there's definitely a lot of honesty and also like you know, having fun and and you know, living life and stuff, because I feel like that's where I'm at in the point of my life right now, is just living your life and being present in moments. And there's a variety

of songs of different cons ups on the EP. Do you know which one is going to be your next single? Right now? I'm not allowed to say, Okay, don't say, I don't say it, but there is a single, yes, And how do we feel about this single? I'm really excited. Is it similar to this one or is it it's actually different. It's a little bit different. I mean all of the songs are sort of in the same direction. I'm a sucker for ballads, so like I have a voice for ballots, you have to take advantage. I have

to do at least like a couple of ballads. I'm just so excited for those, really, because it's just it's a lot of like the words. You may think it's like it means something about like a relationship or something, but I really was in the mindset of like something else. And it's just kind of know when that's going to be released. I don't have a release date. Don't release date, okay, but you have to let us know. I will so

back to cry for help. I actually was lucky enough to get also Snike pick Go the music video, which is actually finally released by the time this Yeah, so we can we're gonna say it's out because right today it's not out, but it's gonna be out. It's gonna be it is out now, so go check it out, right now can ever help. Music video now officially out. It's official, so talk we I just watched it. It is so good. And I'm not just saying that I'm a sucker for music videos. I love music videos that

surprised us and shock us. And this music video it's a shocker, folks. Yes, it's it's amazing. It was directed by Michelle Parker, who is just so dope. I am very hands on with my visuals. I came from the video world. I felt like I literally went through school just by like being a YouTuber, because you learned so much about editing and and audio and visuals and like different like hidden things and videos, and it's just it's it's a really cool thing to go through as a YouTuber.

So when it comes to my original stuff, I am very very hands on in the creative process. So this video, I had an idea, I had a vision. I actually came to Michelle with a totally different vision for the video. I like edited a whole piece from like, you know, different music videos from the past, like Rihanna's videos. I would like I just edited this whole piece. I was like, this is what I wanted to look like, just over

the top type of stuff. And then I had like another idea like later that week, and I was like, well, what if like we did something with like Barbies or something, and like I was a Barbie or like, I was just like thinking of different things to do with like this whole Barbie thing. So then I got on the phone with like my whole team and then the director as well, and she created this like super dope treatment

of like sugar baby vibes, but like psycho vibes. In the first literally in the first thirty seconds, I look at mazing. I'm like, you're a psycho in this ship. And she's like, I mean, you guys have to see it. I Am not just saying this. You will be you will be entertained. It's it's honestly, like I just psychotic. I think I've done that like five million times on this interview. Like, make sure you guys check it out. They just have to google it. Right. It's not on

your YouTube channel obviously, right, So it is. Yeah, they like you put on your YouTube. Yeah, it's gonna be on my YouTube channel. Oh my gosh, okay, so on your channel. Yeah, so it's on her YouTube channel. Make sure you guys check that out. It's very, very very psychotic. I love it. But she's also such a babe through this psychotic behavior, which I appreciate. I'm going to have you introduce your song because we're going to play it. That's how we're rolling out of this, bitch. I'm not

calling you a bit. I'm saying we're rolling out. I literally think when you were like, I'm gonna finesse and get your song premiered here, and I was like, I can't you a bit? And then you were like, I it, You're not that kind of it. You know you're like this because I feel like there's like a your bitch or bitch and that's like the homie bitch. That's like bitch and it really means I love you. Let's drink

some wine and celebrate. But okay, I'm gonna have you intro your song because I don't want to do that. You've you've got to do it and say, you know, whatever you need to say. But guys, I hope you

enjoyed this interview. I sure did well. Before we leave, I do want to say I literally met you, like what was it like two years ago or something like half ago, and like your support by not even knowing me that well, Like it's so real, and like I just appreciate you so much, and like you're like one of the like literally like the like one of my favorite radio hosts and like, to be honest, like not a lot of people will like hop on the bandwagon and be like I'm here to support you, and I

feel like, oh, I not only hop on I bully people. I was bullying a big ep at I heart radio to play your ship like raight up, Like you are just so like supportive of my career and you don't even know me that well. It's just like this is so real, Like I just love it and you can I feel your vibe and like, well, let me tell

you something about your vibe, Penny. The reason I support you is because not only are you talent is talented people are everywhere, but you have something that I hope people can look up to and aspire to be, Like because you work hard, are we going to like wear the tissues? You work hard, You're really talented, and I think you have a really good head on your shoulders and you're not above the work, like you've put the

work in. So I want you to get the fifty Grammys that we talk about because they're going to and anyway that I can support you, whether it's you know, doing some kind of weird ship with this computer that's in front of me and making sure that every song he thinks he's playing is not actually what it is. But it's your song. I will figure it out. I'll make it happen. I'll hire some kind of like computer hacker. Go ahead, introduce your song. I'm so excited for you

can gratulations total loom. So here we go. You are now listening to I think this is the first time it's been on the radio. Hey guys, I am a c Kate and you are listening to my new single cry for Help. That wasn't fact though, Hey, I want to fuck Did I just say that? Oh my god, I feel stupid. Am I think I made to stop t buck away. I don't want to drown you. And my mistake it was saying, don't stand so close somebodys while my always stuck upon my fucking blue so busy

trying to love the pain? Why am I aspecting like I'm still cold? In said that this my cry for he can get you push it together in the grounds. Everything I try, but this it just sticks for him. And when the family made guy, I'm trying to trying to bathe in whatever do I guess get an alive and give them up. I didn't push it together. Consider that this is my cry for help again, I got no keys, just let me in and the yolka and he plays it feels like I'm never done scream Why

am I always stuck up on my fucking brog? So where is he trying to mount the pain? Why am I always said, Tony come stick coldish? Consider that this was perfectly sticking rush it together in the produce every day. Try this just stakes forever. And when the family did go, it's where I try to believe me. What the funny do I guess get an early evential evening is getting rush it together? Consider that this is my cright for help.

You see that this repart. You see that this why am I always stuck up on my bucking bro up loose? So there's a trying amount the pain. Why am I always saying that I come selling cold? Consider that this my cry phone can think they get muship togetherful in the prodest livery thing true, But this one just takes for him, and when the funny guys trying to believe it try whately do I guess getting out of your

giving push aga. Consider that this is my cry for help behind the influence of the production of I Heart Radio and t DC Media.

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