Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)

My guest today is Wes Kao, co-founder of Maven, a very popular online course platform.

Wes and I talked about how to create, market, and teach an online course and make $20,000 or more per cohort. I especially love Wes’ frameworks about how to:

Build a spiky point of view to stand out with real examples

And use the state change method to keep people interested

Timestamps:

00:00 Spiky point of view

01:11 Introducing Wes Cao and the Power of Online Courses

01:42 Wes Cao's Journey: From Marketing to Maven Co-Founder

04:00 The Rise of Cohort-Based Learning with Maven

06:16 Empowering Operators to Share Their Expertise

10:03 Creating Your Course: Market Demand Meets Passion

13:51 The Essence of a Spiky Point of View

18:51 Leveraging Spiky Points of View for Course Creation

21:31 Unlocking Creative Writing: Beyond Traditional Controls

22:00 The Power of Risk in Sharing Bold Ideas

22:07 Content Creation: The Unpredictable Success of Authenticity

22:20 Decoding the Secret Formula of Viral Content

22:26 A Decade of Blogging: The Evolution of a Writer

22:50 Marketing First, Building Later: A New Approach

23:03 Case Study: Shivani Berry's Path to Course Success

24:24 Expanding Reach: Leveraging Other Audiences

27:39 Selling While Teaching: The Subtle Art

29:38 Engaging Cohort Courses: The State Change Method

32:18 Simplifying the Creator's Journey: Focus and Strategy

38:33 Closing Advice and Resources for Aspiring Creators

Where to find me:

Newsletter: https://creatoreconomy.so/

📌 Subscribe to this channel – more interviews coming soon!