Episode 51 - Building a Brand, Building a Life: Tess Sinatro & Carly Shapiro
Episode description
In this episode, we sit down with powerhouse couple and major content creators Tess Sinatro (aka Lambchop) and Carly Shapiro of Sistersnacking. Based in New York City, these two have quickly become a standout duo in the digital space—blending food, lifestyle, and authenticity in a way that resonates deeply with their growing audiences. (Collectively, they’ve amassed 2.6 million followers on TikTok and Instagram.)
Tess, a self-taught and mom-taught cook, creates warm, inviting cooking videos centered around feel-good meals—each one starting with her now-iconic tagline: “Let’s get into it.” While she always had the talent and vision, her content truly began to take off after meeting Carly. With a background in branding, marketing, and law—and years of experience building Sistersnacking—Carly brought the strategy and support Tess needed to elevate her platform with intention and clarity.
Carly, a founding member of Sistersnacking since 2015, is now also building her own personal brand—one rooted in connection, transparency, and a deep sense of authenticity. As they continue to evolve both individually and together, Tess is working on her first cookbook, and both women remain focused on creating meaningful, lasting content that reflects who they truly are.
We talk about building brands from the ground up, staying grounded in the fast-paced world of content creation, and what it means to grow something real—on and off camera. Their relationship is their foundation, their work ethic is unmatched, and their story is only just beginning. You truly can’t not root for these two—and something tells us, they’re just getting started.
Follow Tess: @lamb_chop97
Follow Carly: @carlyshap
Location: Williamsburg, NY
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