Episode 41 - The Rise of PopUp Bagels with Adam Goldberg

In this episode, we sit down with Adam Goldberg, the founder of PopUp Bagels, to hear how a pandemic hobby turned into a full-blown bagel empire. Born and raised in Livingston, NJ, Adam started baking sourdough bread at home, but through a series of happy accidents, he discovered his passion for bagels. What began as a small pop-up quickly gained a cult following, leading to multiple locations and a unique approach to bagel culture.

But PopUp Bagels isn’t just about the bagels—it’s a whole vibe. The offerings in the stores are simple and basic—freshly baked bagels, high-quality spreads—but somehow, it’s so much more than that. Adam has created a space filled with good energy, inclusivity, and a sense of belonging that brings people together in a way that transcends just food.

Join us as we dive into his journey, the secret to a great bagel, and how PopUp Bagels is creating a movement—one perfectly crafted bite at a time