Part Two: The Orgasm Cult - podcast episode cover

Part Two: The Orgasm Cult

May 26, 20261 hr 14 min
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Episode description

Robert continues to tell Jamie about Nicole Daedone's OneTaste, orgasm cult. 

See omnystudio.com/listener for privacy information.

Transcript

Speaker 1

Cold Media.

Speaker 2

Welcome back to Behind the Bastards, a podcast where we have uncomfortable conversations about section sexuality and the nineties, the Bay Area in the early two thousands. It's going to be awkward for everybody.

Speaker 3

Getting a lot of quadrants, hitting a lot of important quadrants.

Speaker 2

There, hitting a lot of big cues, big cues, a lot of Robert ces. Jamie loftist our wonderful guest, back in the saddle again to talk about the orgasm cults. How are you doing, Jamie.

Speaker 3

I'm it's great to be back in the in the the medical saddle.

Speaker 2

That makes you come oh okay, well yeah, I was.

Speaker 4

Like a weird choice today, buddy.

Speaker 2

Okay.

Speaker 3

Look, we're all struggling to say things that sound like.

Speaker 2

It's weird, especially like again, this is all so adjacent to like things I've done and were a part of my youth that it's really kind of weird to me, Like the reaction everyone else has to like the and then they're doing like public sex demonstrations in front of crowds of People's like, no, I've been to a bunch of those.

Speaker 3

Actually, yeah, there's a lot of fine people at these events.

Speaker 2

M hmm. There's good there, you know. I we did. We had one at one of the We did an event one year where like the theme was because there's different every year, bad idea and so like my roommate, who is a lady and is a bit older than me, I think she's like thirty, wanted to do like a demo and like how to use like different like safe sex objects and stuff like that because it's like a big five day camping trip where bunch of people are

having sex. And she was like, well, there should be an option for people to learn that in addition to the weird kink camps that teach you how to use like a fucking Saint Andrew's cross or a whip or whatever. The problem was that the structure we had for it this year was also made to kind of meet the

theme of a bad idea. So it was a big like pyramid like tint shade struckture thing with like a huge bed thing at the bottom, but the top was like a disco ball that we had made by cutting up hundreds of pieces of glass and putting them into like a paper machet ball, and they were just kind of glued on and it's like one hundred degrees and so as it heats up as people are like cuddling or doing the safe sex demonstrations or whatever, in their pieces of like jagged glass are just like falling down

and we had put up like a tiny little net to catch it. But again, it's supposed to be a bad idea, so we didn't want to protect people too much. We just made sure people were warned by the way it rains glass inside the inside the This sounds like.

Speaker 3

A saw trap. What are you talking?

Speaker 2

It was about fun. Very few people got cut. It was a really nice week.

Speaker 3

It was all a jigsaw's tracks. We were young.

Speaker 2

It was a good time and there were like maybe four to five stitches required as a result of the shattered glass disco ball. It was a great week. I had a really good time. I've got bad idea attooed on my fingers because of that week. It was great. Wow.

Speaker 3

From that was at the lore drop.

Speaker 2

At the end, I nearly killed a man with a flamethrower. It was an awesome week.

Speaker 3

Wow.

Speaker 4

Accidentally, guys, guarantina, let's move on.

Speaker 2

So if you type the words welcomed consensus orgasm, which is remember the group that kind of descends from the Moorhouse community the Welcomed Consensus. If you type those three words into Google, as I did, you'll be presented with the Amazon page for a video titled Deliberate Orgasm Expanding Female Orgasm, Volume one. It currently costs one hundred and thirty two dollars on Amazon.

Speaker 4

Two five stars, fifteen.

Speaker 2

Reviews, two point four really.

Speaker 3

Oh, the color the cover is haunting. The car is like what it looks sixty.

Speaker 5

Like.

Speaker 2

It's it's a naked woman and like a man who's like straddling her and has a hand around her buttocks, but he's wearing jeans. She's completely fully clothed in jeans.

Speaker 3

If it looks like a cropped Guantanamo picture, it's horrific.

Speaker 4

It looks like some ship from grape Thank you.

Speaker 3

I hate it. You have to really want I actually do the financial barrier, not just anyone should be able to look at that. You have to be a pervert with money.

Speaker 2

Are not ready? I also love that it's under the special interests section of the DVD categories for Amazon. Is indeed a special interest full jeans.

Speaker 3

So you're like, let's be clear, no one's comfortable.

Speaker 2

Nobody's having a good time. No one's having what you would call sex right like.

Speaker 3

Rod jeans on human skin. Not for another. It's that that that lady's gonna chafe.

Speaker 2

Yeah, everyone's shaving. Yeah. This is one of several video guides published by the Welcome Consensus. By the time that Nicole didone, found it in nineteen ninety eight. She had dated Erwin for a while, and while that didn't last, her interest in deliberate orgasm did. She pressed Erwine to connect her to more training, and rather than send her to morehouse, he advised that she look into this splinter group instead.

Speaker 3

And this is this pre like huge groups. This is pre operating theater coming.

Speaker 2

No, they're doing that like the Moorhouse had done that. Remember they'd done that thing where they said like it's a three hour orgasm. Like they had done some demos like that. Largely is like pr things to like bring people in, and the Welcome Consensus did. It wasn't that big, but they did do live demonstrations. Right. One of the things that they because the Welcome Consensus is totally about orgasm and pleasure and they declare it our birthright because

we were conceived in orgasm. That's like the motto of the group essentially, and to bring in new members, they do live demonstrations where a woman would be masturbated for an hour, and they also sold really risque merch, like they're very proud of how horny their merchandise is. They have t shirts that brag life is too short for mediocre sex. The Welcome Consensus didn't call new members marks. Instead, they used the term benchmarks because it's just a little different than the.

Speaker 3

Sounds less antagonistic.

Speaker 2

Yeah, one, this is the burger King of the moor House, Like it's a burger. It's the burger King of orgasm cults, folks. That's what the Welcome Consensus is.

Speaker 4

Life is too short for mediocre sex is pretty good.

Speaker 2

Yeah, pretty good shirt. It's a pretty good shirt. It's not attached to a cult.

Speaker 3

Maybe I don't know, nothing's gonna nothing's gonna get me in the door, like some fun, weird merch. So I was like I too. Then I'm like, at what point would I entertain going through the doors? And it is the fugly shirt.

Speaker 2

It's the fugly shirt. Yeah, that's what they know. So the Welcome Consensus again they call new members benchmarks, but it only costs eleven dollars to visit. They've got a they've got a compound obviously that's elsewhere in California, but they've got a clubhouse in San Francisco and they do like weekly game nights there. And these are games that have been invented by the group that are and you know, those like card games that are like, do you and

your spouse want to communicate better? This card game, we'll have you talking better and you know, however long it takes to play or whatever like that, right like, that kind of thing. Those are the sort of games that

they're playing. These are like games they've created to aid and communication intimacy, and that are also usually you know, we did our episodes on Sin and On right like, because that comes out of the self help movement that all this stuff is related to a big thing in Sin and On is these sessions where people sit arounder the circle and like insult each other, and they're definitely

influenced by that. They've got some games that are like we'll all sit around, we'll talk, we'll tell someone honestly something about like themselves there, but it's usually supposed to be positive, but often there's like a negative side too.

Speaker 3

Yeah, that's how there. I used to work at UH now Closed Comedy Theater, and we would teach stand up sketch and improv one of the most evil things you can do, and on UH in the stand up classes, the first day would always be just that to be you, you would have to get on stage. I never took it, but I watched each student who just wants to put themselves out there, stands on stage, and every other student says, there,

what are some assumptions people might make about you? And this is in Boston, Massachusetts, so you're hearing some really nasty.

Speaker 2

Stuff, wild stuff.

Speaker 3

Yeah, and then you're just told like, so, you know, maybe that's something you might want to play up on stage. You're like, it's just anyone who I don't know. The Radical Honesty movie. Man, I'm just like, please less disastrous.

Speaker 2

We need to lie more. We need the lie more to each other.

Speaker 3

You know, really for our own protection. Yeah, I don't want to know.

Speaker 2

It's not that we need a lie more. We need to just know less about each other. It's not lying just to not tell someone everything. And we don't all need to tell someone everything, you know, So most of these games again just kind of yet like the dark secrets, like tell me the darkest thing that turns you on

or stuff like that. Like that's a lot of like the kind of games that they're playing and doing so in public is really frightening but also kind of thrilling and cathartic, and it creates this sort of stressful bonding experience that other self help groups like you know, this is all of them are doing something like this in this period of time, and even kind of still into the modern day. Everything is just kind of sent and

on when you get right down to it. Now. The founder of the Welcome Consensus our Ja Testament, which sounds fake, was a cowboy coded dude. He's always wearing like a fucking cowboy hat. He's in like his fifties, and he's What people will tell you about r J and the COLT is that he's really good at calling people on their bullshit. And here that phrase means he's really good at psychologically abusing people, right, Like that's what that means.

Speaker 6

Yes.

Speaker 2

R J was attended to by four women who were his lovers and also helped run the group. This was specifically framed more as polyamory than as polygamy. Uh and one thing everyone got who lived at the group's ranch was plenty of sex and a near total escape from the real world. New members like Nicole were promised that they too could escape the grind of regular life if they just gave themselves over to the cause. They then got to live on an organic farm, growing their own

food and orgasm at least five times per day. You really are not allowed to do it. Less, you're not allowed it.

Speaker 3

It's not sounding like there is an opt out.

Speaker 2

Okay, no, now can you lie? Of course they're not checking, but oh you can lie. Everyone does.

Speaker 7

So.

Speaker 2

The WC framed their sex work as a sex as sexual experimentation. Again, just like the morauses, Like, we're really more researchers trying to learn, like you know, this math, the scientific secrets of sex that have been locked away, and their goal is to create like an elite level sexual experience. They were actually more as much as they were inspired by their self help groups. They're inspired by

like fine dining restaurants, like the French laundry. That's very much how they like build themselves.

Speaker 3

This is like a orgasm.

Speaker 2

Yeah, a Michelin star cup. Yes, so, Nicole was an instant fit. In short order, she'd paid fourteen thousand dollars for a two week class on how to feel and acknowledge her orgasms. Hewitt notes that in her bio for the group website at the time, she wrote, orgasm is the thread that weaves my life together. There is nothing

but orgasm as much as I want. That's That's really how a lot of the stuff in the later cult that she's gonna make is gonna sound like they talk about it like fucking mana right, like their wizards and this is their magic power is orgasm, like like it's a quantifiable thing. Like it's not it's not like a moment that happens. It's like a quantifiable kind of energy you just have with you and like do a Duken's with It's kind of it's kind.

Speaker 3

Of like almost I mean, I know it won't be for long, but it is almost kind of sweet. How they're talking about orgasms as if it was their idea and they're the first people to think of this.

Speaker 2

Yeah, no one else thinking this out. So the older group members noticed right away that Nicole was very good at winning new recruits, at convincing people to join the group. And to pay money. One of her first gets was a young woman named Allison, who was referred to the group by Rwan after meeting him at a rave. Again, there's a lot of like after parties for Burning Man and stuff that people are being like recruited for to some of these groups and shit like that's that's like

a thing. And Irwan is kind of the thing I get is that he's kind of like their floater, Like he's probably I think, a good looking guy, and he's going out to like parties and stuff to find women like Nicole and Alison and you know, talk them into showing up at a place like this. So Alison meets Ariwon at the rave, and she goes to the Welcome Consensus and at her first meeting, she meets Nicole and she tells Nicole, oh, you know, I just got awarded a bunch of stock at work, so I just cashed

in like hundreds of thousands of dollars. And Nicole is like cash register signs, right, So she starts flirting with Alison, and Alison falls in love with Nicole, even though she'd always considered herself straight before. And I think this has a lot to do with just Nicole is very charismatic.

She's very good at making you feel like you're the only person in the world, and she's very good at making you feel that, like, doing things that feel good with Nicole are also like revolutionary acts that are helping humanity.

You know, that's kind of Nicole's superpower. Yeah, so we've talked about, like we talked about the Greeks, we talked about more House about how they went from like, you know, when women orgasm, it's so incredibly powerful, and they've used that as a way to like say, obviously that means women always want it right and the same thing happens to a welcome consensus right per the Book of Orgasm, or sorry per the book Empire of Orgasm.

Speaker 3

For the book, because.

Speaker 2

Yeah, uh, they invoked biological generalizations about the way female mammals and estress and nonverbal signals to attract mates and humans. They argue this manifested through emotions. Women can therefore emit emotional calls and induce men to respond. When men are feeling turned on or at peace or enraged, that's because they're responding to a call that a woman is putting out. Right now, this means that women are responsible for men's arousal for how men feel right, and men are not for how.

Speaker 3

They responsible for making sure that they're taking care of And that's actually feminism when you think about it, isn't it, ladys?

Speaker 2

Yeah? Yeah, yeah. And as is the case with any group that dedicates themselves to reimagining human relationships while fucking on an isolated farm, they spiraled into madness as time went on, as researchers the group decided to experiment with violence and whether or not that might be a healthy way for people to express emotions honestly. And the way how this happens, Like RJ and a bunch of the men are like, I get angry and just want to

hit women sometimes maybe that's good. Like that's literally the thought process here and.

Speaker 3

At this university. We're choosing to explore things we already know and they already do.

Speaker 2

God, yeah, it's fucked up. So one example Ellen Hewitt gives is a male member of the Welcome Consensus who gets into an argument with a female member and punches her hard enough to knock her to the ground, and she goes to RJ to complain and he says, hey, you need to cop to whatever it is you were doing that made him angry or I'll beat you up myself. Right, And this is liberating, right yeah, because.

Speaker 3

That means you're powerful, and that's me acknowledging you're powerful.

Speaker 2

As me acknowledging your power. So RJ, this won't surprise anybody. Was an aging drunk who went crazy with power and was as likely to give his followers pain as pleasure when he was doing these orgasm sets. Sometimes, if he was angry at a woman that he was like stroking, he would stroke her clitter is so hard that it like was agonizing. And then like when someone would be like, hey, you're hurting me, he would accuse her of refusing to surrender.

And it was not like he regularly would like literally just slap or otherwise hit his partner's generals during these if he got angry at them. So again, these are not like nice times a lot of the time. Right, No, I'm sure that's super shocking to hear.

Speaker 3

I don't know, so fun say more. No, not great, And this is all happening in group set. This is like there's no of witnesses.

Speaker 2

Yeah yeah, yeah, lots of witnesses.

Speaker 4

That just reminds me of that Samantha Jones quote from Sex and the City when they're at the massage store and there's a bunch of women there but are not actually shopping for massage, but they're shopping for vibrators. And she looks at this woman she goes, not.

Speaker 3

That one that will burn. You're cut off? Okay, perfect, Wow, She's always with us, She's always with.

Speaker 4

Us, ahead of the times.

Speaker 2

So Alison, not long after Nicole convinced her to join, became the target of RJ's ire. There's like an evening where they're like there's several a bunch of people hanging out at the property and Arjie gets really drunk and he tells Alison like, get down on your hands and knees, and he pulls up her skirt and he starts whipping her with a writing crop and just like screaming and cursing. He's just like a maniac. Right, Nicole does nothing, even

though Alison is very clearly frightened. And that's kind of something to Cole takes with her, is that this person who I thought was into me and was like it convinced me that this was a safe place, brought me into the situation and said nothing when this happened, right.

Speaker 3

It's I mean, you know, this echoes a lot of colts, but it feels very nexium adjacent in the way that we are being weaponized to recruit other women.

Speaker 2

Yes, and happening at the same Nicole's COLT is going to happen at the same time as nexium. I mean, this is too next time. I think get started in the nineties some but they're very similar movements. Yes, there's a lot that they have in common. Nicole would later brag when she starts her cold that she was one of the only women RJ never tried to hit, which, like,

I don't know what that says. Yeah. In two thousand and one, after three years with the Welcome Consensus, Nicole decided she had reached the peak of what they could give her. Their top training course was called Validation, and to pass you had to complete a three hour orgasmic stroking session into a one hour public demonstration. To even

attempt this costs one hundred thousand dollars. Nicole doesn't have that kind of money, so she goes to Aerwon and is like, hey, man, you've just come into an inheritance. Why don't you pay for us both to have the one hundred thousand dollars class, and Airwon pays initially, but then he gets cold feet and he backs out and demands a refund of the money he'd put down, and

RJ refuses to refund his money. So Airwan sues the group and accuses them of prostitution and says, and he had been part of this, right Airwon was, but he says, just selling sex.

Speaker 3

Yeah.

Speaker 2

Yeah. So journalists start converging on the community, they get a bunch of bad press and that Rgie's kind of getting old at this point, so he just backs off and they really reduce their recruitment efforts. He eventually decides I'm just gonna like kind of fade away, right, like, like I'm too old for this shit. I don't want to have to like fight the outside world.

Speaker 3

And that's the abusive grift was good while it lasted.

Speaker 2

Yeah yeah, And that's when Nicole kind of decides it's time to leave, right It's time for me. She can see like, Okay, the welcome consensus is on its way out. It's time for me to start my own orgasm cult slash training program. And we'll talk about all that once we finish these ads, so to find and start her own cold Nicole knows she's gonna need money, right, and she does not have any. So before she leaves, she finds a married couple, Rob and Carol Kandall, who had

recently joined Welcomed Consensus. Yes Yes, very good name Carol, Yeah ka n d e LLL. They want to spice up their boring one percent er corporate life.

Speaker 7

Right.

Speaker 2

Rob is a successful businessman. I think he's I don't know if he's like rich or just upper middle class, but he's got money and he and Carol had lived up this point a pretty standard life. Like they get married.

Rob is very successful. He works his way up the corporate ladder, and then kind of when they're in you know, the thirties with middle aged and agent sight, Rob is like, oh my god, like we're boring, right, And so he goes to Burning Man with his wife and they take mushrooms and he decides he wants more out of life than just like making money. And that's what brings Rob and Carol to the Welcomed Consensus.

Speaker 3

Right.

Speaker 2

And Rob is because Nicole spots immediately that this is the guy I need to bring with me when I leave this cult. And that's because he's going to be the model for the kind of dude that she is going to kind of fashion her entire life around soaking for cash. Unfortunately, she's often going to do that by like making other women fulfill that guy's weird and sick desire, so he pays her. But that's coming in a bit.

What she sees right away with Rob is that Silicon Valley is filled with dudes who spend all their you know, when they were in school, they were always studying, they were big nerds. They didn't spend a lot of time partying, they didn't do a lot of dating, and then they start working in their workaholics and they don't spend a lot of time dating too, And you know, if they get married, they probably feel like they never got to

sew their wild oats. They didn't get to do enough partying, they didn't get to have enough sex, right, and they wind up bored and feeling like life is passing them by. And she sees that in Rob, and she realizes this kind of guy will do anything to prove to himself that he's not just another middle aged, middle class white guy with money, right, and I think that.

Speaker 3

This like personality profile too, is like there's always an element of like revenge to having access to a lot of sex and that it's been owed to you. You're getting it back.

Speaker 2

Yeah I never got it in high school, right, And yeah, he definitely a big part of what he feels is that, like I will do anything to have sex with a lot of young women. Right, that's what That's what Nicole sees in Rob.

Speaker 8

Right.

Speaker 2

So she first enters Rob's life when he goes to a benchmark gathering and she walks in wearing this elaborate, sexy costume. He would later describe it as like a moment from a movie where the music changes to mark an important plot point, because all these guys want to feel like they're the leading man in a blockbuster film and like, finally, like my life is turning into a movie. I'm no longer going to be like this boring slub work and a job, right, And Nicole sees that and

sees like that's just what you tell him. You just tell him this is a great adventure, Like you're the protagonist of life. We're going to make like this is like that's that's forever and now as long as you stick with me. So for the moment, Carol needs to be around too, because Rob is not willing to immediately dump his wife, and Nicole manages to convince them both that she can provide a more exciting and lucrative future

for them than the Welcomed Consensus. So she poaches these two and two other students before leaving, and they all move into Rob's house in San Francisco. Well, Nicole tries to figure out what to do to differentiate her grift from the ones that had come before her. Right, she knows she wants to do something like the Moorhouse and the Welcome Consensus, but she wants it to be her own thing, and she wants it to be something that can last and will not wind up pissing off a

bunch of like newspapers and stuff. Right, she has to make it like somehow how do I make it work? And how do I make it palatable for like people in the nineties who are less sexists than these dudes from like the sixties and seventies who had started the other orgasm cults.

Speaker 3

Or at least a different kind.

Speaker 2

Yeah, or at least a different kind. So before she figures out what her grift is going to be. Well, they're all still living at Rob's house. She knows. She wants to launch a food donation charity called fill Up America. And this is not an act of charity. This is something she had learned because both the Welcomed Consensus and the More House people did this right where they had food donation charities and they would take food donations, but the purpose of these were not to give out food.

It was so that you didn't have to shop. Right, you take in, you make yourself known as like this is who you donate food to, and people donate food, you take out the good stuff and you use that to feed everyone for free at your commune, and then you give away the bad stuff to like a food pantry or something like that. Like that's literally what it is, and that's what Nicole is doing. It's very unethical.

Speaker 3

God, that's so horrible. Yeah, where it's just like a gigantic shipment of like soaking wet peb and jas.

Speaker 2

Yes, yes, and you got out all the good ship. Yeah.

Speaker 3

I have to I have to say, like the future sex cult having something called fill up America is so funny. Fill Up America.

Speaker 2

That's gross. It's really gross. You had to know that, Nicole. This was like the year two thousand and one, Like we weren't that in the fucking what.

Speaker 3

You do fill up America? Nasty?

Speaker 2

It's It says a lot about Nicole that she's like, first, even before I know what the grift is, when I know what the colt's going to be, before I have any like members or any classes. We've got to have our fake food charity so we don't have to pay for groceries. Right now. Nicole starts writing her own guide to what she called orgasmic meditation, which pulled back from the multi hour sessions the welcomed consensus had worked up to.

She realized it was more a lot more marketable to sell lestoral stroking as a fifteen minute meditative technique, something you can plug into your morning routine without much fuss. She specifically says, I want this to replace coffee for like young professional women in like the Bay Area and stuff like, instead of your morning coffee, you have like your morning fucking fifteen minutes.

Speaker 3

I do she already, I will say, basically prior other than like she's it's a better hook than what.

Speaker 2

Vick is it's a way better hook.

Speaker 3

It's much coffee with coming.

Speaker 2

It's a great genius. It's genius in a way.

Speaker 3

Yeah yeah not Hey guys, did you know my wife could come? Should we start a business? Like she's she has learned?

Speaker 2

And what tells you how ahead of the curve she is is like, in like twenty sixteen, you would have written this as like a joke start up right to parody, like the health and wellness culture and the body optimization culture in the in the valley and the Bay. But this is like twousand and one or two, right, she's really ahead of the curve. She sees this part of San Francisco before. It's as much of a meme as

it's kind of a come prem yeah pre goop. Now there is conflict arises pretty quickly between her and Carol. Carol is convinced that Nicole wants to make convince her husband to abandon her, because that is exactly Carol what Nichole is trying to do.

Speaker 3

Carol get out of there.

Speaker 2

So Carol gets pissed and she's like Rob and I are leaving. We're gonna go stay in a nice place in Jersey for like a couple of weeks and you need to be gone when we get back. So that Robin Carroll fucking bounce And before they leave, Nicole is like, you'll regret it. Your life will be nothing but boring once you get back home if you leave us, and that says like she leaves, her little nascent colt leaves and they try to find a new place to be, and Robin Carroll come back and they do kind of

miss the cult. They are like, oh, it is really boring without Nicole. I'm just kind of like making money and living in like the bay. I kind of want to be back in a cult. It's a lot more fun than my life.

Speaker 3

So there's not a lot of good movies out right now. Yeah, we'd like to read take acid and party.

Speaker 2

Yeah, we took.

Speaker 3

An prodcast and it wasn't fun.

Speaker 2

We want didn't fix things.

Speaker 4

This is two thousand and one. But is this two thousand and one.

Speaker 2

Or so before nine to eleven or probably after an leven Now I don't know, all.

Speaker 8

Right, all right, I just want to I just want to understand the cultural vibes of the time.

Speaker 2

Sure, So she Nicole calls Rob a few weeks you know, into this, and is like, hey, you guys want to come over and take acid, Like we're staying at this

new place, why don't you all party? And like they do when soon they're back in the group and she eventually talks Rob into leaving his wife, and she basically does it by pitching him like, look, we're going to create this new tech savvy community of orgasm entrepreneurs, and we're going to sell this technique to all of these like rich people in the bay and all these beauti full young women in the bay. And I want you

to be basically a human billboard. Rob, You're gonna have endless access to women's bodies as you just kind of like help help help us afford this while we're getting off the ground and Rob a grease kidd Yeah that Rob takes the deal ultimately does leave his wife.

Speaker 3

I was trying to like drop myself into the experience of someone making like telling me to my face they're an orgasm entrepreneur.

Speaker 2

Yeah. I don't know that she uses that word, but that is what they're doing, right, They're starting an orgasm business.

Speaker 3

And like do but I do believe that guys like this would would feel so comfortable just letting that I'm a bit of an orgasm entrepreneur, you could say, and then my clitterist would just fall off right there.

Speaker 2

So around the same time that all this is happening, Nicole has started gathering a cotterie of older men to her right that she's at first she's going, I use for money and then for like some of their knowledge and advice. And in all of these cases she's kind of like you get the some of it. Times it's spelled it, sometimes it's not, But she's kind of offering up her body in some cases to these men that she needs something from in order to get pieces that

she needs to complete this cult. And that's going to be relevant because of like what she's going to do later, right, But that is a that is an aspect of this that's not always directly discussed. But sometimes it's even just like these old guys just want to like spend time and feel like they're influential to this young, hot woman. Sometimes they are getting something physical out from it.

Speaker 3

The first of these different version of the Elizabeth Holmes playbook.

Speaker 2

Right right right, exactly exactly my hot young ward yeah, yeah, And the first of these men was the former Morehouse founder Vic Baranco, who by this point was old and dying and was living in Hawaii. He had just a handful he basically again Morehouse still exists, but he'd kind of given up and had just retreated to this like nice place in Hawaii with a few of his closest followers, right because he knows he's not going to last much

longer and he just wants to enjoy life. Wow, bless, And she thinks that she convinces him over a couple of days, and who knows what goes on to make her his heir so she can take over after him

and like move Morehouse into a new age. But that was just a lie, like he was he never meant that, And she eventually realizes that she's been had and he was just kind of screwing around with her, And so she leaves with her followers from the Morehouse compound and they rent another place in Hawaii for a while, and they start like planning out, like what is our what are we going to do? Like what is our course

curriculum going to be? And they start writing out obviously taking these ideas from Warhouse and the Welcome consensus and throwing in some of their own, mostly Nicole's and they're putting stuff together. They move back to San Francisco, where they meet the next of these older guys, who's a forty five year old former musician named Don Mary's his longtime girlfriend had recently died from some sort of cancer,

and Don is just deeply depressed. He's certainly not a rich guy, but he's got a house of his own, and he's got some amount of money, and they really just need a place right. Nicole had known him when she was in her early twenties and had been partying and doing a lot of drugs, and you know, he's a musician, so they'd kind of known each other, and she latched onto him like ten or so years ago, even though he was a lot older. And he'd avoid getting entangled with her then because a friend of us

had told him quote, she's a monster. But she shows up a decade later. He's really lonely and sad, and she's like, Hey, we're doing this like fun thing. We're going to start an orgasm business. Can we like do it in your house? And he's like, okay, I guess why not?

Speaker 3

Cool? Cool?

Speaker 2

She doesn't critically, I said, she doesn't say it's an orgasm business. We're doing like a self help thing, and we're going to come up with like a new training program to sell people and start a business. Can we do it in your house?

Speaker 6

Right?

Speaker 2

Right?

Speaker 3

And orgasms are what they're like the zenu of the operation, like yes, oh, yes, by the way.

Speaker 2

You have to Don, Yeah, Don's gonna have to wait to learn the orgasms or what this is all about.

Speaker 3

Okay.

Speaker 2

So while he's out working because he's still like a handyman or something, Nicole and her friends are at his house writing courses on argasmic meditation and platoral stroking. Don is kind of only dimly aware of, like literally what they're doing. He's mostly just happy to not be lonely,

it kind of seems like to me. And he starts to become aware that, like whatever they're doing during the day, Nicole seems to be flirting with him, and Don is a smart enough guy to know, like, well, that can't be genuine, Like I know, like I'm I'm way over the hill. I don't feel good anymore, like this is she's got to have an angle in this.

Speaker 3

Right, I'm grieving like yeah, yeah.

Speaker 2

So one day she tells Don is in the room, but Nicole is talking to Rob, and Nicole tells Rob, I should may read Don. I think that would be

really good for the group if I married Don. And she doesn't even say this to Don and they went up taking acid later, and he kind of gets pissed about this because again he's grieving, and he's like, you shouldn't joke about stuff like that, and he like kind of leaves for a while, but he comes back and she keeps pushing him to spend more time with them and to party with them and kind of flirting with him more, and even after they eventually leave his place

because Rob gets a new place near San Francisco and she's like, Don, why don't you come with us and stay for a few days. And he's like, I know something's going on here. I know this isn't on the up and up, but I am old and sad and I kind of want to take drugs with this hot young lady and her orgasmical what might be an orgasmical?

Speaker 5

Right?

Speaker 3

He's going through a hard time.

Speaker 2

Yeah, She applies Don with LSD and he winds up spending like more than like weeks there, and her followers pitch him on what they'd started calling the Institute of Monastic Understanding. They like because the acronym is I am you right, Oh yeah, there you're seeing you Nope. Yeah. So their food charity is in full swing by this point, and they start recruiting people who volunteered to help them bag and distribute groceries right to join the cult. These

people are here about the orgasms. Don still is not. People come and go from the property, including Don's cousin, William, who Donald calls Will up and Will comes down for a few weeks and he writes a fictional book about his time there and about like falling in love with these like LSD cultists, and he would includes some lines

from it in her book. And this Don's cousin's writings give a pretty compelling glimpse inside the minds of these older men that she's bringing in and like, because this is going to be relevant the whole growth of this cult. This is what's always going on in the dude's heads quote. Think of it, the endless excellent sex, the lively intellectual conversation, the intense tripping, all the new people I was meeting, and just the entire unknown adventure of it all, and

this community. More happened in a week every week than what happened in three months back in the old world, my other life, that place when I had an American Express card a lifetime ago. Right, Well, don't you even have to think about money or work. It could just take drugs and have sex. Yeah.

Speaker 3

Right. But then also, priz that I feel so so like crucial to these kinds of grips is to not make it just sound like what it is. Just like, yeah, drugs and sex and the illusion of power and access and all this stuff, and being like this is a spiritual mission and you're doing the bust at it.

Speaker 2

Yeah, that's that is what I got out of the events I used to go to as a young person because they were that they were totally honest. It was like, no, no, for like five days, we're gonna do drugs and have a bunch of weird sex, and there will be a bunch of art and music to dance too. But then we then you go home, then you go back your life and it's cr and then you go home.

Speaker 3

And if you have a nice time, that's great, but it does not make your God.

Speaker 2

You do, but you're not God, and you haven't figured out the universe. You've just learned that doing drugs and fucking for five days with your friends can be a pretty good time, which, like you knew already before you did it.

Speaker 3

Well, if you disinfected those cuts from the glass that was falling from the ceiling, Oh say glass cuts.

Speaker 2

Whoever got hurt by glass other than the people? So Don agrees eventually to marry Nicole, knowing it's a bad idea, and Nicole admits to him at this point after he says, let's get married, She's like, by the way, this whole thing is all about orgasms, this is an orgasm cult that we're doing, and he is. He's initially pissed, but

at this point he's agreed to marry her. Right, so he forgives her and they have a weird wedding where she kind of ignores him until they're married, and then she tells him she turns him, and she says, actually, you've just married everyone in this room and it's all of the other cult members. Horrible time for Don and her followers jokingly make Donn a shirt that says indignant man kidnapped by love colt like a like a fake headline as a joke that I love, Like they are

really poor, like don is he's getting sucked with. But so they were just saying, what was happening, man, Like I don't know.

Speaker 3

It's like at some point, well I don't I don't even know. This guy can't catch a break and they're caullying him.

Speaker 2

And they're bullying him, and I think his attitude is kind of like I bought the ticket, I took the ride, you know, like he's not the ultimate victim. His story is just very funny to me.

Speaker 3

Yeah, it's just like at some point it just gets weird where he's like, well, yeah, it's just like someone acting like they're wearing handcuffs when it's like, no, man, you own the house.

Speaker 2

This is your house.

Speaker 3

Yeah, you are not trapped here. He's like, well, there's nothing I could do.

Speaker 2

So the group, still going by IMU, starts offering courses for money, and so for the first time, people start paying them and attending. But they're not a lot of people. This is not a big group yet, and they're not teaching orgasm at first. In these classes, they're not doing

the stroking or anything of that. Instead, they're teaching Nicole's philosophy, which is a bunch of warmed over bullshit from like the middle of the last century, and basically, like basically Nicolls that it is like life has no inherent meaning other than the one that you give it, which sounds like it could be fine. Right. People take that in healthy ways. This is often the case of Nicole stuff.

There's a way you can interpret that healthily. But what Nicole means by that is that if you have a bad experience, that's because you're choosing to frame the thing that happened to you is a bad thing, and you don't have to do that. And the point that she will tell in these in these classes to illustrate what she's saying is that, you know, when I was a child, I used to think that my father had molested me.

But now that I'm a mature adult and I've done a lot of work and gone through all of the coursework and stuff on this, I know now I seduced my father. I was the one with powers. So she's just.

Speaker 3

Teaching SHARV like that's yeah, yeah, yeah, that is that's okay, okay, because that's very upset. Yeah, it's really, I mean, especially because it's upsetting yeah, because you're like, I mean, it's like the VOT. You gotta feel for her that it's like, if she does believe it, that's really tragic and.

Speaker 2

Really fucked up. Yeah, that I think. I don't think that she. I think this is maybe she believes or not, but I think this is consciously she's doing this because she knows what she's going to be doing to the people who are her followers, right, and she wants this is a really good thing to convince everyone to believe at the baseline before you start doing the other shit. She's going to do that. If you think something's bad, it's because you're interpreting it as bad.

Speaker 3

It's like a grouping tactic, like you've just taken a course on why everything that's about to happen to you is actually okay.

Speaker 2

It's fine, is good? Yes, uh yeah, And obviously that that really like sends a message to her followers. Early on in two thousand and three, after Carol leaves and Don marries Nicole, Nicole brings a new guy in to the fold, a new old guy. This is Ray Vetterling. Ray Vetterlin had been a protege a vic at Moore at the Moorhouse thing, and he he was like the almost famous version of a cult leader. Like he'd been pretty big in Morehouse. He'd done some cult stuff of

his own, but it had never really taken off. He'd like done, he'd made some money, he'd done okay, But now to industry, he's a working cult leader. Ray is right, you take.

Speaker 3

It personally, man, it couldn't.

Speaker 2

Time, yeah, exactly. Yeah, But Ray knows the business right. Ray knows if you're going to start a cult, here's the things you want to do, here's how you build the curriculum that you're going to sell, and all this stuff. And so she brings him in and he writes down a lot of his best tips and tricks, and he helps her kind of plan the cult. She's going to start from the ground up. And this is kind of a situation where Ray is both going to get physical

access into Cole's body. He's going to be doing all of these physical orgasm demonstrations where he's like stroking her. But he also he gets to like he gets to kind of live through her because she is young enough and has enough energy to start a successful cult and he doesn't anymore. And I think that's a big part of it for Ray, Right, so he writes out a document for her laying out how this orgasm cult ought to function per the book Empire of Orgasm quote, some

of the lessons were nothing bolts. Practical teachers should be in couples, ideally in their early thirties, big enough that twenty year old students won't see them as mom and dad making out. Host a law a day long intro course twice a month, he said, and use a short demo of a woman in orgasm at the end of the class as a safe showstopper, a format that one taste that's her later cult would employ for more than

a decade. The minute one woman sees another woman getting off like that, they want to be there too, Ray wrote, Right, So they spell this out all very directly, and his pitch to her as to like why this is going to work is that more House had failed because it was too patriarchal, It was too trapped in the seventies and eight eighties. Right, People today didn't want to hear like a fucking dude with a mustache talk about how

much he's getting laid. They want the illusion at least to feminism and gender equality, and they want to be told that what they're doing isn't it just because they're horny, It's because it's going to optimize their health. It's going to make them more powerful. It's going to make you smarter, it's gonna make you faster, it's going to make you better able to compete in the cutthroat tech industry. Right.

Speaker 3

That is such a like it's it's the same sexual crime, but being positioned by a woman who claims this will optimize you.

Speaker 2

Let will optimize you're eating their drinking the right juice. Yeah, yeah, super funny.

Speaker 3

I mean that's like that is even though it is funny and a great pitch replacing, Like it's so Silicon Valley brain to be like, I come instead of drink coffee and it saves me time and it actually releases more chemicals.

Speaker 2

It's me eight minutes a day. Right, Yeah, emails I've sent it's the same as the AI thing, really, right, any more emails I send than everyone else. I'm productive.

Speaker 3

They all they like, they're all in a language I don't speak, but they send it. And that's what matters.

Speaker 2

That's what that's all that matters in business. Ray has in this document, He writes, he has a line that is one of my favorite things from this. Since we are not yet selling the god hustle, what do we do? What we have to sell is an organically healthy lifestyle with sensuality and intimacy. Ray's really good at this. Like, Ray's honestly a great mind in the in the con business.

Speaker 3

Wow, you know.

Speaker 2

Who else is a great mind when it comes to conning people?

Speaker 6

You?

Speaker 2

Yeah, and the sponsors of this podcast and we're back. So Ray wrote that anyone showing up to their classes was by definition missing something right. This is like, because this is something Nicole knows a lot of this, but Ray's kind of writing out all of his lessons and one thing he writes that anyone's going to show up to like an optimize your Life fucking Orgasm class is missing something right. They don't have everything they need. They're

not fully happy, otherwise they wouldn't be here. And the one thing that Americans are more likely to miss than anything else is intimacy. Right, So if you can create situations that fake very sudden, very intense intimacy with a large number of hot people, you can make a fuck load of money because people will get addicted to that, and they'll pay any amount of money to keep being

around it. And all you have to do is be brutally honest about what they're doing wrong, at which point they'll listen to whatever you tell them is the right way to do things right, because they want to stay there. They want to keep having these experiences, they want to keep feeling that they're having revelations and stuff because they're just doing things that feel good for their body and

that's nice, and people can't accept that. People can't just accept that, like, oh maybe I like having sex and like a fucking weird group situation, which is a perfectly fine thing for people to do if that's what gets you off. But they can't just accept this feels good. It has to be opt amising me. This has to be unlocking a secret hack in my brain. Otherwise it's a waste of time because I won't make more money at Apple right.

Speaker 3

And literally thing and it's like going back to the fucking twelfth century is like this, This woman orgasming has to have some sort of like crucial productive function where it just nothing can just feel good.

Speaker 2

And that's that's really what drew me in to like the fucking events that I like, these little burn events that I went to was like the whole the whole pitch was like, you know what sucks capitalism? You know, it doesn't suck doing drugs with your friends in the woods, Like where's that? Like the hedonism is important?

Speaker 3

Where's the this shit sucks?

Speaker 2

They had that back in more House, but it got really again, if there's also a guy that.

Speaker 3

For the experience, Yeah, that's.

Speaker 2

The other important thing is that. And there's not like a guy, Like it's just a bunch of people hanging out, Like no one's getting rich off of this. Like as soon as there's a guy, and as soon as you're paying thousands of dollars, like things get very quickly problematic. And but but if you're paying thousands of dollars, then it can't just be something that feels good, because like,

actually feeling good can be really cheap. I get like I had to sit on the couch like with my partner and we both have a really like feel really nice, like watching a movie. But nobody makes money off of that. You can't tell a fucking yeah, they can be worth anything.

Speaker 3

They have a meeting at the beginning of every day do not tell people they can just comm at their house. Do not tell them.

Speaker 2

Don't tell people that. Don't let them know they can just actually find love and companionship without like paying money, because that you can just start.

Speaker 3

A conversation with someone and see what happens. Don't tell them that shit.

Speaker 2

Don't let them know. Don't let them know. So Don and Nicole and their little group are living at Ray's place at this point, right, they moved into Ray's house, and they're helping Nicole explore how to make her They're

basically prepping. They're they're going to be doing these public organism demos, and they're they're they're training, right, They're doing they're like preparing for like these marathon public orgasm sessions, right, And this means that Nicole every day is lying down in a room full of mirrors while Don and Ray and Rai's in his seventies masturbate her at the same time.

And Ray is supposed to be kind of like teaching Don how to do it, because the idea initially is that Don will do this because he's her husband in the actual like public classes, and Nicole is she's not, you know, she's she's having these with a lot of her followers, like they're all practicing these masturbation techniques. And Nicole is keeping a blog in which she writes about her experiences in lurid detail, and this is gonna give you an idea of like how she's because she you

can't ever talk about it like sex. You should never describe the sexual sensations or what you're seeing or doing in a sexual manner. You don't want it to be hot. You want it to sound like a fucking poem or something, right like, because that makes it not gross. So for an example that here's one description that Nicole wrote about how it felt to be masturbated by Ray, this elderly cult leader. The laughter welled and weld inside of me.

I became swollen with laughter, and then like champagne pouring over the sides of the bottle, tears began to flood me. Right And again, the key here is that there's nothing about sex in there right that makes it seem profound and also marketable.

Speaker 3

Some Lna del rey ass I was like, like, whatever, writing sex poetry is fine, but if that's like a hard rule, then it starts to feel kind of like dissociative.

Speaker 2

But also that makes it feel very different from these prior cults. There's no guys going and this is so hot, isn't it? Like because they're not they're being like no, it's like champagne pulling over the sides of a bottle.

Speaker 6

You know.

Speaker 2

It just feels more intellectual and thus safe, right, right, that's the basic idea, And part of the idea here is that like, while she's being stroked for an audience, she'll call in like people to put her hands, their hands on her and describe how they felt. And the idea is that like this is such a like a powerful spiritual thing that like everybody is affected by it in the room right, and gets everyone to buy into it, and it makes them feel connected and included and helps

make it an addictive experience. Soon she's got like twenty or so followers, but she's not making money off of this, and she feels like the group is incomplete until one day Ray is like, hey, Don's not working for like the sex demo stuff. Nobody's gonna want to watch Don do this. I think you should bring Irwan back because Irwan's hot and he's really good at doing these these demos. Don cannot you should bring him in, Ray fucking Don.

Speaker 3

He's so fired from the manipulative sex local theater truths.

Speaker 2

So sad and Don he's growing increasingly disillusioned. He hears over what one day he overhears Ray and Erewan talking because she brings an erawon and Ray and Erewan called Donn a throwaway person.

Speaker 3

Okay, in there is like a Eugene Levy invest in show quality to Don.

Speaker 2

To me, he's just like, it's really funny. Gene Levy twenty years ago would have been the guy to cast for Done.

Speaker 3

For Don be like, hey, so oh, you're really bringing down the vibe at the sex cal.

Speaker 2

Done. So Don flips out and Don leaves. Nicole divorces him, and by the time she and Erwan do their first public demo in front of an audience of forty, he is all but forgotten. This first public Don good for you, Bye Don, Bye Don. This first public like stroking demo happens in August of two thousand and three. He wits book describes the scene and detail and I don't feel the need to tell you what Irwan did to this woman's vulva step by step. I appreciate that Ellen does.

Her book is very good. You learn a lot about this group and exactly what they're doing. We don't need to talk about that. You get the idea, right. What's important is what he tells the audience after Nicole has a massive, shuddering, hour long orgasm in front of a crowd. Quote, it's pure euphoria. You can have as much of that sensation as you like. You can feel it in your body as much as you want. If she can do this, so can you. And then he invites audience members up

to touch Nicole and this works like gangbusters. Right. People love this, They tell their friends. Soon more folks are signing up to go watch the orgasm class right.

Speaker 3

Doing like a horny Arena Abramovic thing. It just feels like it's like a it's like a performance art thing.

Speaker 8

It's yeah yeah, And he's like the made treaty. He's the he's the you know, guy with the microphone.

Speaker 4

Y come first, come all.

Speaker 2

And that's gonna be a problem, right, because Nicole she got into this to be the one, right, she's the cult leader. If Airwan is like the star of the show, because he's actually doing the demonstration and talking and she's just kind of like mutely, not mutely, but like she's not making like she's not speaking. She's she's supposed to be having an orgasm, right, She's kind of a secondary figure in the demo that is not going to work for Nicole.

Speaker 4

One she has details to add here is that this man's name is definitely Irwin, but Robert.

Speaker 8

Keeps calling him arrow on like the grocery and I E R W A N. And I've been enjoying it the entire time, but I think, but I think we're about I think we're about the last of this man, and I wanted to get it in.

Speaker 2

We're not going everyone's not gonna be around all that much longer because Nicole Nicole is basically as soon as this first demo goes the way it does, Nicole has like a team meeting, like a cult meeting, and she's like, you guys got to choose him or me, Like she has enough, She's got the instincts where she's like, if I let this get established is the way we do things, he's going to be the cult leader, right, and I don't want that. That's not okay.

Speaker 3

This is such a Silicon Valley approach to cult leading.

Speaker 2

It's it is a wild very much. This is like meeting ship. Yeah, it's the PayPal mafia with weird orgasm fucking teachings.

Speaker 3

So he's nuked, he's gone.

Speaker 2

He's nuked. Yeah, the colt picks Nicole. Nicole wins, and one leaves the picture. Irwin whatever you want to call him.

Speaker 3

Ray is kicked out, Irwin, whatever your prices are high, great produce.

Speaker 2

Sorry, and uh Ray gets kicked out right after that, not long after that, because Nicole no longer needs any old men like hanging around the right. She's figured things out. Yeah, the Grift is now ready. This is a fully operational battle station. The Grift is now ready for the prime time.

Speaker 4

Farewell of You're sorry. I just like that. She's kicking out all these.

Speaker 3

So far.

Speaker 2

Yeah. In March of two thousand and four, Nicole finally settles on a name for what they were doing. One taste. It was taken from the title of a book by a philosopher and attributed to a statement by the Buddha. Just as the great ocean has one taste, the taste of salt, so also this teaching and discipline has one taste the taste of liberation. Yes, one taste, the taste of liberation. He's talking about that Budda talking about I guess Buddhism. Oh yeah, but she's like one taste. When

you have one taste, not pussy. Yeah, they're not doing that, Jamie. But when you have one taste of the life we offer you, you'll never want anything else for yourself, right, That's how it's supposed to feel, you know. So. On July thirtieth, two thousand and fourth, the One Taste Urban Retreat Center opened in San Francisco's Fulsome Street, which is probably the most sex positive neighborhood in the US at

the time. There's a big street fair on Fulsome that's like a bunch of leather daddies and like some really depraved public sex acts. If you really want to see some shit, go to the Fulsome Street parade.

Speaker 3

San Francisco in the two thousands is still like kind of hanging on to.

Speaker 2

Still pretty cool. Yeah, it's pretty cool.

Speaker 8

Yeah.

Speaker 2

Yeah. So Nicole and her followers ran there orgasm demos there, but they also like this is like a big warehouse basically, and they've got like several different businesses that they operate

out of it. They've got a yoga studio, they've got a massage parlor, they've got like a cafe that sells fucking frozen yogurt because it's two thousand and four, and they're also hosting workshops, not just the orgasm stuff, but they've got some very Bay friendly subjects like conscious cuddling right where again it's and you get a lot of like, oh, people think you have to pay to like cuddle with a bunch of people because they don't know they don't

have any community. Like that's a bummer. Again, that stuff was just free. When I was younger, we didn't have to pay to fucking do a workshop next to a fro yo stand. So the orgasm stuff was kooky and out there, but for the most part they blended into the scenery of San Francisco. At that time, One Taste was a business, and her cult members are also all employees, although they are not receiving regular or sufficient Bay for

the fourteen hour days that they're putting in Valley. Paid an experience, paid an experience baby.

Speaker 4

Since you mentioned froyo, it does One Taste does sound like a bink berry.

Speaker 2

It would be funny if they hadn't become a criminal cult, which is where this ends, and it had just pivoted hard into fro Yo. I was just explaining the origins of a popular frozen yogurt company.

Speaker 3

It was just like, wait, so we just realized Froyo is where the money is. So we're dropping the sex call.

Speaker 2

We'rep It's like if you were looking up like the marble slab creamer, like, oh, they used to fuck on the slab. I didn't guess that. I guess the ice cream was a better business. Yeah. McDonald's just to used to just be a guy named McDonald in a bedroom. But then he started serving burgers, and you know, one thing led to another. So morehouse starts having weekly sessions where though again they're playing communication games to draw in the normies.

Speaker 7

You know.

Speaker 2

Instead of calling it the mark group or the benchmark group, she called this the in group, a term which I think deeply revealing to the social dynamics that are at play here. Because most people, most of us, weren't cool at high school or at any of the schools that we went to. And some people grow up and they enter the wide world and they find their place in it, and we forget that we ever wanted strangers to think

that we were cool. Other people don't get over that, and they particularly never get over a lot of men never get over seeing like the cool hot guys at their high school hang out with the cool hot girls who didn't know they existed, right, that like eats at

them the remainder of their lives. And so that's why she's calling it the in group, right, is it's kind of to be like, you're one of the cool kids if you're hanging out with us, right, Like you're one of the cool kids if you pay for our classes. This is how to be that because we're having lots

of fun, experimental, weird sex. Now, it would be very unfair of me, I should I should note just to say that, to talk about because I've largely been talking about what is drawing like these men, particularly these men with money into this group, right, what is bringing them in? And it'd be really unfair of me to say that and not talk about what the women who are joining the cult are getting out of this because most of the cult leaders I think are women or cult members

are women, right, and they're women of all ages. They are really heavily recruiting younger women, but there are women who are in their forties and fifties who are joining too, and so it's important, like what are how is Nicole

reaching them? Because I can understand the marketing to middle aged men thing, right, but I don't know, like what's drawing these because it seems like a lot of vulnerability, a lot of putting your body on display, a lot of like risk and anyway, I looked into a bunch of like their advertising videos and I found some of those that I think make that a little easier to understand.

Sophie's going to play a video for you called Overcoming Depression through Orgasmic Meditation, and it shows one example of how the cult sold themselves to women.

Speaker 7

Yes, I didn't know another way of being Like I was like, oh, everybody has this, everybody has these thoughts and feelings, but you have to keep them hitting.

Speaker 5

When I see how people are treated for depression, now it breaks my heart. The very last thing you need is a diagnosis that comes onto you like an additional sentence, because most people who are depressed feel guilty.

Speaker 7

My whole life, I struggled with depression. I never felt a lot of joy like I didn't have a big range of emotions above sadness. I'd come home from work and lay on the couch. I would drink, I would sleep, take sinking feels, to anything to make the thoughts in my mind stop and to not have to feel what I was feeling, I'd take an anidepressance. You know, many anidepressants, many anti anxiety medications, and the best they did was

just numb the feelings a little bit. The thoughts were still there, the doubt, the fear, the lack of joy or happiness was still there. So it didn't seem like those provided me with a solution. I wanted to actually have a full of the full life that I wanted to live.

Speaker 5

What is aimed to heal them in their depression actually just numbs them and has them feel that much more disconnected from life.

Speaker 2

So okay, first off, you see the pitch, are you depressed and sad? We have an answer. Boy. Medication isn't always pleasant, and it kind of the diagnosis can feel like an anchor. There's a lot of anti medical stuff in that video, right, and she describes that like many people are have like suffer both from the disc It's not just depression, is suffering people suffer, sure, but then when you get on the drugs, it disconnects them and that's the kind of suffering too, right.

Speaker 3

I guess it's like I it's it's very new agey bullshit and like trying to separate you from potential tools. But also I don't know. I targeting women in their forties and fifties is interesting to me because I'm wondering if if it's connected to possibly you know, when women hit midlife, they're treated like they don't exist as sexual beings and that that's like not something that is.

Speaker 2

I think so well, and especially older women in this period would have grown up in a time that was even more sexually restricted, right, and people are starting to talk openly. That's kind of part of why like people

are so affected by this. Is like, if you're someone in that situation and you like lay down and there's like this hot young guy who like tells you, like looks at you and tells you you're beautiful and then starts massaging you like that, I'm not surprised a lot of people get very addicted to that and they're like, yeah, this did more for my depression than than therapy was doing. Right, They would feel like that in the moment, and then it get wrapped up in a cult that causes much

much more damage. But it's just the.

Speaker 3

Way that they're targeting people is very particular. That that was a freaky ad.

Speaker 2

It's really it's about to get freakier because Sophie's gonna play. You continue playing that, but from can you play? From one thirty two to seven from the same video Sophie.

Speaker 6

Thank you. Many have turned successfully to her gasmic meditation and attention, a training practice with defined procedures in own a partner strokes a woman's clutteress for fifteen minutes with no other goal than to feel what is present in the moment.

Speaker 8

Ah.

Speaker 2

Yeah, so.

Speaker 3

They did her dirty in that edit. Oh my god.

Speaker 2

Yeah, so this is a bummer. Yeah, it is a little it's a it is a bummer. Yeah, it's depressing. Now a big thing that Nicole is doing here. She's recruiting and stocking her events with a lot of attractive young women and some attractive young men, but most of the guys in the group are like closer to or

past middle age. And when those other dudes saw that, like the guys who were in the cult, giving clatoral massages to twenty two year olds who are also like in the cult or like just playing card games and

laughing like close friends with these same girls. Their brains go right back to the eleventh grade, right only now Nicole is there with an offer, which is pay me for classes and you get to be in the end group, right right, and they're you know, that's kind of part of it, is like, yeah, you get to be cool and you get to have this these new cool friends who are all like free with each other's bodies, with each other, and people are just so fucking lonely, Like

this is very appealing to some folks, right, It's a bummer.

Speaker 3

It's not. It's it is really sad, and I know it's like not necessary. It does feel like very American to like monetize the idea of community like this, and you know, just like whatever, hyper hyper target people who are made invisible by the culture they're in and be and being like Okay, you're seen, now, you're valid, you're attractive, you're loved. That'll be five thousand dollars and then call that unity. It's just like yeah, and a.

Speaker 2

Big thing Nicole is doing because when she's like recruiting, particularly the younger people who are going to like be like doing most of the work in this is she's a bit older than them, but she seems like she has her life together. She seems like she has an identity. She's offering an identity. And all you have to do is like a whole bunch of plaittoral massages and sometimes open yourself sexually to a bunch of like weird older

men who are giving the cult money. And this kind of in this period makes the transition from previously to kind of get the things the cult needed. Nicole that add to either sleep with directly or at least like offer pieces of herself up to these like older and wealthier men that she needed something from. Now the cult is established increasingly, what she's going to do is these younger women and some of the younger men she's bringing in because she does abuse a lot of younger men

this way. Now, hey, the group needs you to have sex with this person because they will spend a lot of money if you do that. Right, That's the route this goes on is from I am going to make that choice for myself to I am going to kind of convince other people to make that choice to make me money. Right, That's the journey Nicole has gone on in this story thus far. So one of her big teachings that she's because in addition to the orgasm stuff,

there's always way more convoluted philosophical stuff. And she's teaching her followers life is a game, and it should be viewed as a game. And in a game, you have to explore all the nooks and crannies and try everything to solve different kinds of puzzles, right, or find power ups or whatever. And so when she would ask a member to own or to have sex with somebody that

they didn't find attractive, that's a game. Oh you don't like this like rich, older dude who's kind of like weird and lecherous to you, Well, it'll be a game for you to figure out how to have fun, you know, Like that's the game. Like when what yeah, like exactly,

And she'll do this will be very directly. When wealthy men or women will like walk into a one Taste event and Nicole will notice that they're like attracted to her hitting on a specific member of the cult, she'll tell that person go flirt with them, right, maybe you don't have to have sex with them right away, but convince them to like take a class to sign up.

They'll get to hang out with you, and she'll put She'll give some of our followers free your discounted classes to make sure they're in the same class as like these dudes who were joining because they never know. Most of the cult is pretty there's a lot of women in it, but most of the people paying for classes are paying to get physical access to the bodies of the younger female cult members, and there's not enough women

paying for classes for like that. Like Nicole has to constantly putting people in and that's just prostitution, right, go in and they will pay money to touch you right right.

Speaker 3

But it sounds like what if there was a model for sex work in which only Nicole was making money makes money, Like that's not how that works, and that no one has technically consented to be doing this sex work.

Speaker 2

No. Now, a big part of the game is to keep people talking about one taste, you know, hype and a lure spread by word of mouth, and so Nicole starts offering because they've got this yoga center, they offer naked yoga classes which get newspapers. There's a bunch of stories about it, you know, like it becomes like this oh San Francisco sort of thing, right it he helps drive more people to the business. Maybe they come in to see the naked yoga class, but they find out

or gasmic meditation. What's that, right, and so they take a class. Now, as you've probably heard by now, they're referring to ohm orgasmic more meditation. They're pronouncing it ohm like you know, the ohm right, the meditative you know chant thing. At the same time, they have turned the actual like clatoral stimulation massage thing into this almost sexless procedure.

In one of the ten books the group would publish under Nicole's name, she described orgasmic meditation as quote a structured attention training practice described in concrete terms as one person stroking another's clitterist for fifteen minutes according to specific instructions, and that language which works really well in terms of getting newspapers and other media organizations to treat one taste very differently than they treated more House or the Welcomed Consensus,

both of which were described accurately as creepy, weird sex clubs for perverts. One taste is going to be treated like a startup right, or at least like a massively popular alt health practice. And to kind of make that point, here's a segment from a two thousand and nine New

York Times article by Patricia Ley Brown and Carol Pogish. Quote, at seven am each day, as the rest of America is eating cheerios or trying to face gridlock without hyperventilating, about a dozen women, naked from the waist down, lie with eyes closed in a velvet curtained room while clothed men huddle over them, stroking them at a ritual known as orgasmic meditation owming for short. The couples, who may or may not be romantically involved, call one another research partners.

A commune dedicated to men and women publicly creating the orgasm that exists between them. In the words of one resident, may sound like the ultimate California satire. The notion of

a San Francisco sets commune focused on female orgasm. It's part of a long and rich history of women being public and empowered about their sexuality, said Elizabeth A. Armstrong and associate professor of sociology at Indiana University, who has studied San Francisco's sexual subcultures, and I find that that's really interesting because liked, not only did you all fall for it, the New York Times kind of repeated their ad pitch where like other people are stuck in traffic

and going to work, you're just coming all the time. If you join the culture.

Speaker 3

The first time, it's so it is how I mean, how instantly. And I like, Nicole is really smart to do this. If you're trying to do this, like just like co opting any feminist talking point and the history of feminism in the area is like thing number one to do it. It's like it's from straight from the Sandberg playbook. Yeah, like don't read too carefully.

Speaker 1

Yeah, I see the puzzle pieces, You've got the border set up where it's going to end up in part three being very I see the Silicon Valley of it all happening.

Speaker 2

And as you note, Jamie, like Professor Armstrong isn't like wrong per se sure, but also she wouldn't have described Morehouse as part of a long and rich history of women being public and empowered about their sexuality role. And this is the same thing. They've just dressed it up as a text start.

Speaker 3

Sure, and I'm curious about I mean, like what I guess this does feel very like Silicon Valley, clinical to like mask something else but removing all of this. It's like all of the sexy parts of sex but keeping

all of the vulnerable parts of sex. Interesting I'm trying to I mean, it's it's leading to something, obviously, but it's just interesting how quickly we're People at the time were like, so this is great, right, yea, like the least sexy sex that you could possibly have, and it's expensive and.

Speaker 2

It costs money. Well, part of what I want to be clear, it's only the classes where it's deliberately not sexy. Okay, outside of the classes, there's a lot of regular sex happening. Is we'll talk about in the next part. These people are living together for a chunk of this, right, for a lot of this, and Nicole is also telling them to pair up with people that like, I think it would be good for you to have sex with this

guy who's gonna give us money. I think it'll be a growth experience for you to like fuck this this guy or this lady who we need something out of it. Right, But that's in the that's happening underneath these public sterile sex demos, and so the law who comes is going to be like, well, whatever this is, it's not prostitution. They're clearly not horny, and they're ignoring all of the straight up prostitution that's happening in the background right right

off either, they're clearly not horny. Let's keep yeah off to find somebody else. It's also important I note kind of at the end here that the image of this is that what's different about One Taste is that Nicole is running things. The boys aren't in charge. So this really is feminine and empowering. But that's not really what's happening either, because by the time they start doing demos in San Francisco, Nicole is the stroker who's performing most

often in front of these large groups. That's what they call it, right, And so she's often when the media comes by, she'll often do the demo that they see of this these meditative techniques. But she's the only woman in the cult who regularly got to perform as a stroker for classes and demonstrations. The other strokers in public are almost always men. Yeah.

Speaker 3

Yeah, So I mean she has yeah because it's like she has every other woman works under her, right, there's no at this point, she's she has gotten rid of everyone who can be considered to equal.

Speaker 2

Yeah, there's definitely gonna be some other women who have power in the cult that start like forming because she has to rely and delegate a lot.

Speaker 1

But yeah, yeah, okay, Well I'm looking forward to part three.

Speaker 2

Well that's part two.

Speaker 3

Yeah yeah, I mean, guys, really, it's going to get.

Speaker 4

All plug some pluggables.

Speaker 3

Let's plug baby.

Speaker 2

I Yeah.

Speaker 3

You can listen to Bachdaelcasid Weevan Housed every single week. I've got a book coming out next year that I'll be able to talk more about soon. I can't talk about it. Yeah, follow me on Instagram, Jamie Christ superstar. Hell yeah yeah.

Speaker 1

Excellent podcast is over.

Speaker 2

We're done now.

Speaker 1

Behind the Bastards is a production of cool Zone Media. For more from cool Zone Media, visit our website cool Zonemedia dot com, or check us out on the iHeartRadio app, Apple Podcasts, or wherever.

Speaker 3

You get your podcasts.

Speaker 1

Full video episodes that Behind the Bastards are now streaming on Netflix, dropping every Tuesday and Thursday. Remind me on Netflix you don't miss an episode for clips and our older episode catalog. Continue to subscribe to our YouTube channel, YouTube dot com slash at Behind the Bastards. We love about forty percent of you, statistically speaking,

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