In this special live episode of the Behind The Badge podcast, Arnaldo Garcia, Director of Marketing of Coritiba, discussed how Brazilian football is on the verge of a commercial evolution. Garcia was joined by co-hosts George Harborne and Fernando Noodt in Rio de Janeiro, Brazil, at the recent SBC Rio Summit inside the Windsor Convention & Expo Centre, revealing discussions surrounding the reformation of the Campeonato Brasileiro Série A. Football clubs in Brazil have long been discussing co...
Mar 27, 2024•21 min•Ep. 10
The latest episode of the Behind The Badge podcast heads over to sunny California where Orange County Soccer Club has continued to defy odds in the US Soccer League Championship. Dan Rutstein, President of Business Operations at Orange County SC, spoke to co-hosts George Harborne & Callum Williams on how the club has overcome a court battle against city rivals LA Galaxy and how it is aiming to become a talent factory for some of North America’s promising players. Before that, Rutstein opened...
Mar 13, 2024•32 min•Ep. 9
In the latest episode of Behind The Badge, Mike Harris, Chairman of Welsh football club The New Saints FC, dropped by to talk to George Harborne and Joe Streeter about the club’s success since becoming Chairman of the club in 2003 Harris began his involvement in football ownership and came up with the unique branding idea of naming a football club after his business, Total Network Solutions FC. Despite the club name being changed once again in 2006 to the The New Saints FC after selling the club...
Feb 28, 2024•33 min•Ep. 8
Despite being relegated to the Segunda División from La Liga last season, RCD Espanyol have not shied away from continuing to push the envelope when it pertains to commercial opportunities and in some cases, embracing a opportunity many would see as a disadvantage. Sergi Martinez Fernandez, Head of Sponsorship & International Development of RCD Espanyol, joined George Harborne and Callum Williams to outline some the key sponsorship and partnership activations the club has ventured into this ...
Feb 14, 2024•29 min•Ep. 7
This latest episode of Behind The Badge saw Roby Martinez, Board Director & Head of Marketing of Racing Club, discuss the commercial journey and opportunities Argentina football’s “First Great” has achieved. Speaking to SBC’s George Harborne and Fernando Noodt Molins, Martinez revealed his start in the sport industry, which was born out of his love for the sport by ‘delivering parties’ at the age of 17, as well as creating a football tournament in 2002 that brought the worlds of sport and en...
Feb 02, 2024•24 min•Ep. 6
In the latest episode of Behind the Badge podcast, George Harborne, Director at SBC Sponsorship and Fernando Noodt, Business Journalist at SBC Noticias, sit down with Colo Colo’s CCO & CMO, Samuel Perez, to discuss sponsorship through Chile, how it impacts the club and Perez’s entry into sport sponsorship. Conducted at the recent SBC Summit Latinoamerica, the trio all talk about Colo Colo’s Coolbet partnership, the biggest deal in Chilean football history, regulatory crackdowns in sponsorshi...
Jan 18, 2024•29 min•Ep. 5
In the latest episode of the Behind the Badge podcast, the team picked up their baseball bat and glove, headed across the pond to the state of Missouri and aimed for a home run as they looked at the commercial progress of the Kansas City Royals. Joining Joe Streeter, Editor at CasinoBeats, as well as the ever present, George Harborne, Director at SBC Sponsorshiop, is David Adams, Head of Partnerships at Kansas City Royals, provides an inside perspective into the franchise’s approach to sports sp...
Dec 20, 2023•30 min•Ep. 4
In this latest episode of the Behind The Badge podcast, the team looked into the commercial progression of one of Spain’s most notable football clubs, Real Betis. Pablo Arquero Fernàndez, Head of Sponsorship at Real Betis, joined hosts George Harborne - SBC Sponsorship Director - and Callum Williams - Business Journalist for Insider Sport - on the team's latest push into the Latin America market. Aiming to increase its fanbase and commercial opportunities within the region, Arquero Fernàndez spo...
Dec 06, 2023•31 min•Ep. 3
In this second episode of the Behind The Badge podcast, the team take a trip to the Maple Leaf country of Canada to take a deeper look into the growth of rugby in the country and North America as a whole. Joining SBC Sponsorship Director George Harborne and Insider Sport Business Journalist Callum Williams, is Alex Borthwick, Director of Digital Strategy of the Toronto Arrows. Borthwick entered new territory with North American rugby, as he addressed the challenges of being in charge of helping ...
Nov 22, 2023•29 min•Ep. 2
The inaugural episode of the Behind The Badge podcast sees the team enter The Premier League with Burnley Football Club, following on from the club's wildly successful one-year stint in the Championship, and discuss how Burnley adapted commercially to the global eyes that the biggest football league in the world brings. Joining SBC Sponsorship Director George Harborne, and Insider Sport Editor Joe Streeter, is Burnley FC's Head of Commercial, Marcus Mellor, as the trio discuss the commercial dif...
Nov 08, 2023•31 min•Ep. 1
Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry. Providing a perspective on sports that is rarely seen, we challenge global leaders to place a closer analysis on sponsorship, fan engagement and how some of the biggest names in the industry look to evolve from a commercial perspective.
Nov 07, 2023•44 sec•Ep. 1
