Throwback Thursday: The Secret Key to Decision-Making | Emily Falk

In keeping with our themes of mattering, meaning, and connection this June, we wanted to reshare a conversation with had with author Emily Falk. In this conversation, we decode what goes on behind the scenes with our decisions - everything from what to eat for breakfast to how to respond to trolls on social media - and how emotional, rational, and social information is integrated by the brain to guide our choices. Emily's book is now available on paperback wherever you get your favorite reads. 

©20256 Behavioral Grooves

[0:00] Intro and Speed Round with Emily Falk

[8:29] Understanding Value Calculations

[12:58] Research Methods and fMRI

[18:01] Self-Relevance and Social Relevance Systems

[28:41] Defensiveness and Social Norms

[40:49] The Importance of Being "In Sync"

[58:17] The Role or Music in Self/Social Relevance

[1:07:45] Grooving Session: Communication, Social Norms, and Behavioral Science at Work

©2025 Behavioral Grooves

About Emily

What We Value by Emily Falk