Episode description

Continuing our series on Marketing and Employee Engagement this month, we were joined on our latest interview episode (#237) by Ben Parr, author of “Captivology: The Science of Capturing People's Attention” https://amzn.to/3ejByXB. His insights and research have valuable applications in marketing and entrepreneurship.

We’re also doing things a little differently this month on Behavioral Grooves. Instead of discussing Ben Parr’s interview in our Grooving Session at the end of the episode, we’ve decided to make it a separate episode. We suggest you listen to Ben’s interview first (#237), and then join us on this episode where we discuss the practical applications of his fascinating work:

• How to gain and maintain attention.
• The importance of intentionality and context.
• Why synthesizing and curating is vital in maintaining attention.
• And, mostly importantly, how to be yourself.

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