In Marketing, Simple Is Often Better
Episode description
Despite having a desire to test out the latest marketing techniques all the time I've recently discovered that often simpler techniques help provide the greatest results. This has mainly been in the area of marketing this podcast rather than my books.
In the previous episode How do you revive sales in a book that doesn't sell? (Episode 37) I mentioned that I was going to try and do a marketing push for my book Magpies and Magic. It was as much of an opportunity to try out some new marketing avenues as anything else. As is often the case with new things I wasn't expecting success, which was good because I didn't have much. Some the things I tried showed real promise, while others I will probably not repeat.
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