What you will learn from this episode: What to do about uncertainty in your business Insights from thought leaders like Dr. Ellen Langer, David Goggins, Dr. Andrew Huberman, Mastin Kipp, Jesse Itzler and Dr. Joe Dispenza on pushing past mental barriers How it can transform feelings of stagnation into progress Strategies for making decisions that shape a successful life and business Are you a business owner feeling overwhelmed by the hustle and grind? In the latest episode, April Meese, host of t...
Apr 24, 2024•21 min
What you will learn from this episode: How to use business credit cards to travel first class for virtually free The importance of flexibility and strategy when booking flights with points Tips on applying for the right credit cards to maximize travel rewards Are you dreaming of jet-setting to exotic destinations or simply taking a well-deserved family vacation without breaking the bank? In this eye-opening episode of Beauty Marketing Simplified, host April Meese shares her savvy secrets to flyi...
Apr 16, 2024•19 min
What you will learn from this episode: How to overcome self doubt and navigate indecision The transformative business journey of beauty entrepreneur Jennie Hagerbo Overcoming fears and the importance of being true to your entrepreneurial vision Are you a beauty entrepreneur feeling overwhelmed by the prospect of growing your business? In the latest episode of Beauty Marketing Simplified, we're joined by April Meese and her guest Jennie Hagerbo, a permanent makeup artist and beauty esthetician wh...
Feb 22, 2024•39 min
What you will learn from this episode: How to create irresistible Valentine's Day promotions for your beauty business Tips for reaching out to referral partners and creating collaborative promotions Announcement of AI Masterclass coming up soon Love is in the air, and so is the opportunity for boosting your beauty business this Valentine's Day! In this episode of Beauty Marketing Simplified, April Meese shares a 3-2-1 blast of inspiration: one exciting announcement, two empowering quotes, and th...
Feb 07, 2024•12 min
What you will learn from this episode: How to set the stage for a successful 2024 The importance of setting audacious goals and the mindset needed to achieve them Strategies for creating effective quarterly promotions for mastering sales The power of decisive action and discipline As we wave goodbye to 2023, it's time to reflect on the wins, the lessons, and the opportunities we might have missed. In this episode, April Meese challenges you to look at what you've been avoiding and how to change ...
Feb 01, 2024•38 min
What you will learn from this episode: Know how to create a practical and profitable plan for your beauty business in 2024 Discover the psychology how to harness that “fresh start” energy Learn the three essential components for achieving your goals Happy New Year, beauty bosses! It's time to ditch the vague resolutions and get serious about your success with a concrete plan for profit in 2024. In this episode, April Meese dives deep into the power of a fresh start and how to transform that ener...
Jan 16, 2024•24 min
What you will learn from this episode: Discover how AI can boost your sales in the fastest time Learn about different apps you you will want Hear how to maximize AI in your beauty business Are you a beauty business owner or professional looking to up your game? This episode is a treasure trove of AI-driven secrets that promise to streamline your operations and amplify your marketing efforts. Our host, April Meese shares personal experiences with AI tools that act as digital assistants—taking met...
Dec 25, 2023•14 min
What you will learn from this episode: Using "sales" as a powerful tool in your beauty business' success Learn the 3 things that will limit your sales and how to change it Explore the benefits of high-ticket offers for premium clients Every successful sales journey starts with self-belief and courage to step out of the comfort zone. Imagine seeing sales not as an intimidating transaction, but as an inspiring conversation with your clients, a way to serve them better? Such a bold shift of perspec...
Nov 15, 2023•28 min
What you will learn from this episode: Learn about the importance of apprenticeship and mentoring for career advancement. Discover why feedback, adaptation, and flexibility are essential for business expansion. Understanding the value of developing a solid team in a supportive atmosphere. In the world of permanent makeup, Amber Guthery stands out as a shining example of an artist who turned her passion into a thriving business. Her journey from being a talented artist to a successful entrepreneu...
Oct 12, 2023•43 min
www.aprilmeese.com/elevate23 What you will learn from this episode: Learn about vision and how it affects decision making Discover how to overcome the feeling of being stuck and overwhelmed How fear of judgment can hold us back from taking action In this podcast episode, April reflects on her upcoming 50th birthday and the importance of taking action in life. She shares the story of Sara Blakely, the founder of Spanx, who embraced failure and took risks. April emphasizes the need to remove limit...
Oct 02, 2023•19 min
What you will learn from this episode: The evolution of the PMU industry and the introduction of new techniques How scalp micropigmentation can transform your business The importance of safety protocols and training In our latest episode, I sit down with Shauna Magrath, founder of Beauty Ink, Permanent Makeup Artist, Scalp Micropigmentation Artist, speaker, and educator. Shauna is a pioneer in the makeup and beauty industry, known for her scalp micropigmentation. She's even an Emmy-honored makeu...
Sep 19, 2023•36 min
What you will learn from this episode: Learn the key to having strategies and systems in your beauty business Hear about the need for financial planning and investing outside of your business. Gain a better understanding of the importance of self-awareness, effective communication, and the significance of delegating tasks Our guest, Leann La, a highly experienced permanent makeup artist and beauty boss joins us to discuss the importance of understanding the business side of being an artist and t...
Sep 12, 2023•53 min
What you will learn from this episode: Learn how to express your value and overcome price objections (even in a recession) Hear about the essential parts of fantastic testimonials and the types/variety of social proof Discover the most critical type of social media post you need for more clients Ever found yourself trapped in the maze of beauty marketing, only to wonder, "How the heck do I get consistent clients knocking on my door?" No more fretting! Episode 149 is coming to your rescue. We're ...
Aug 22, 2023•35 min
What you will learn from this episode: Hear about how to juggle a variety of aspects and multiple businesses as a beauty entrepreneur. Discover the resilience needed for scaling a business and building a team. Gain valuable insights for hiring and managing employees specifically for the beauty business. Beauty business success stories often begin with unexpected twists of fate. In Episode 148, you’ll hear Michelle Sy from Mish Esthetics unconventional beginning. She then takes us through the jou...
Aug 09, 2023•48 min•Ep. 148
What you will learn from this episode: Discover the mindset to overcome obstacles and push you towards your goals Understand imposter syndrome and how to recover from it when it arises. Learn how to stand out from your competition and the biggest lesson for faster success. Join us as we talk with Tamia Haynes and delve into her wisdom, uncover her secrets to success, and learn from her invaluable insights as a leading beauty business owner. Hear about Tamia's journey from being a payroll manager...
Jul 28, 2023•40 min
What you will learn from this episode: Discover how to create powerful Headlines and Hooks to capture your ideal audience's attention. Hear what emotional triggers such as curiosity will pique interest and better engagement from your headlines. Know the core components of developing compelling offers that get more booked appointments and client sales. Have you heard these marketing myths strategies? Myth #1: Website headlines don't really matter, it's all about the content. Myth #2: Hooks are ju...
Jul 17, 2023•28 min
What you will learn from this episode: Discover the transformative power of video collaborations for increasing the visibility of your beauty business. Hear about leveraging your connections for future promotional opportunities and sales. Understand how to position yourself as an industry expert with successful video collaborations. Getting more quality clients is the goal of every beauty business, right? Absolutely, and that starts with brand awareness and exposure. One of the simplest ways to ...
Jul 10, 2023•24 min
What you will learn from this episode: The three pillars of trust and key elements for your brand messaging The importance of repeating your core content and expressing your value uniquely Essential topics that resonate with your audience and inspire engagement Deep-dive into buyer psychology and decision-making process Powerful messaging to show empathy and tackling objections Captivating video content has emerged as a powerful method to engage audiences and drive client appointments and busine...
Jul 04, 2023•20 min
What you will learn from this episode: Uncover the pivotal role video marketing plays in getting more clients in your beauty business. Forge strong connections and establish trust with your audience through compelling video content. Delve into the secrets behind authentic and consistent video content that captivates viewers. Are you looking for effective low-cost ways to reach more prospective clients? Do you want to establish a strong connection with your audience for more client sales? Look no...
Jun 27, 2023•17 min
What you will learn from this episode: Discover the vital role brand identity plays in the competitive beauty industry. Uncover the secrets to crafting unforgettable experiences for powerful branding. Delve into the various ways to generate more income and expand your brand's reach. Developing an effective brand identity is essential in the beauty industry, as it helps businesses establish a unique presence in the market and create a memorable impression on their ideal target audience. This incl...
Jun 16, 2023•47 min
What you will learn from this episode: Explore groundbreaking AI technology apps that are transforming our marketing efforts. Understand the necessity of incorporating ethics in AI development and usage. Leverage AI to create tailored customer experiences that captivate attention. Gain insights into strategic methods for integrating AI throughout your business operations. Embrace the AI advancements to sustain a lead in the market. Do you want to enhance customer engagement and streamline proces...
Jun 06, 2023•38 min
What you will learn from this episode: Discover Scalp Micropigmentation's role in the beauty industry Hear how to manage different projects in your business Learn about how one beauty industry veteran has scalped his business Steven Greitzer began his career in Scalp Micropigmentation in 2012. He partnered with one of the world's largest brands and opened their first two locations in Miami and Palm Beach, Florida. He has since become one of the world's leading experts in Scalp Micro-Pigmentation...
May 30, 2023•36 min
What you will learn from this episode: Hear about Kim Zen's humble beginnings that gave her determination to succeed. Learn about how she dealt with the challenges and moments of uncertainty as a beauty entrepreneur. Discover how to develop more self-assurance and resilience. Kim Zen is a seasoned beauty professional with over 20 years of experience as a brow artist, PMU artist, trainer, and industry leader. She has traveled the world as an international artist and speaker, judging competitions ...
May 22, 2023•32 min
What you will learn from this episode: Know the importance of recognizing and normalizing the difficulties that come with owning a business. Find out why sitting with negative emotions and not trying to push them away is valid. Learn why building a business when life gets tough requires resilience and how to get through it. If you're like most entrepreneurs, you have faced personal and professional difficulties while building your business. I believe that normalizing these challenges can help be...
May 16, 2023•17 min
What you will learn from this episode: Learn the benefits of storytelling in your marketing Discover how to deliver your stories in many ways Hear about the things you should be focusing on for more client engagement In today's episode, we're joined by Ashley Gonzalez of Beautylicious as we dive into the power of using stories in your marketing as a beauty business owner. Whether you're a beauty business owner, a skincare specialist, a microblader, a lash, or a permanent makeup artist, storytell...
May 06, 2023•1 hr 4 min
What you will learn in this episode: Evaluate your beauty business progress and identify where a better strategy might be needed for reaching your goals faster. Discover the importance of knowing your marketing "weak spots" and what area to focus on, so that you can scale your beauty business. Hear April Meese simplifly how to get more clients and reduce any overwhelm when it comes to prospective customer attraction. Many beauty professionals and business owners share one common struggle. The co...
Apr 19, 2023•38 min
What you will learn from this episode: Hear about Taylor Perry's SMP journey, the challenges, and lessons learned with growing a 7-figure business. Overcoming misconceptions and complications with a service in a newer industry like scalp micropigmentation. Take away valuable insights into how he reframes negative situations and pushes forward for continual next-level growth. Welcome to a new episode of our Beauty Marketing Simplified podcast, where we delve into the topic of reframing failure an...
Apr 04, 2023•49 min
What you will learn from this episode: Discover the secret to a long-lasting business partnership Know how to handle personality differences and how to use them as an asset in growing your business Tips for finding your perfect business partner that aligns with your work ethic, vision, and goal. In this episode, we'll be exploring the power of partnerships in your beauty business. We'll also be discussing the benefits and potential pitfalls of each. As an entrepreneur, you might be tempted to go...
Mar 28, 2023•52 min
What you will learn from this episode: Discover the importance of community support when growing a beauty business Hear about how collaborations can propel your business further, faster Discover strategies for overcoming your anxiety and concentrating solely on your objective In this episode, we have the pleasure of speaking with beauty boss Mo Hamil about the crucial role of community support and collaboration when growing a successful beauty business. In the beauty industry, it's not just abou...
Mar 21, 2023•35 min
What you will learn from this episode: Uncover the truth of how "going viral" affects your business Discover social media content that gets attention Hear about the difficult challenges of growing and scaling a beauty business. In this episode, we'll be discussing the phenomenon of a beauty business "going viral" on social media, what that means, and how it really affects your business. With the rise of social media platforms like Instagram, Facebook, and TikTok, beauty businesses have the poten...
Mar 14, 2023•50 min
