Radio Jingles: Where Did They Come From and Why Do They Work?

We can all remember a radio or TV jingle that's stuck in our heads. The first music jingle aired almost 100 years ago and since then advertisers have learned that music is critical to making a great ad. Who were the original mad men that discovered this innovation - and how has music in advertising evolved over the years?

To walk us through this interesting history, we’re joined by Dr. Timothy D. Taylor, a professor in UCLA’s Department of Music and an authority on music and advertising. Tim is an interdisciplinary social scientist studying capitalism, globalization, and consumer culture as they relate to music. He is the author of numerous books, including The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture. He joins us from Los Angeles.

Learn about his work and buy his books at: timothydtaylor.com/

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