#34 Crushing It by Gary Vaynerchuk

I have a YouTube channel, and I post videos about design, productivity and other things every week. I want more views and more engagement with my audiences. That's the drive for me to read Crushing it by Gary Vaynerchuk. As the well-known social media guru, entrepreneur and multi-time New York Times bestseller, Gary Vaynerchuk shares many tips and suggestions on Crushing it - you could be an influencer on social!

- Add value to your audience - it's the most valuable tip I've learned. I used to create content based on my personal interest, which is alright. But if I want to grow, I'll need to focus on adding value to my audiences.

- Create pillar content first, then micro-content. E.g. You can write a blog as your pillar content, then create YouTube videos, podcasts, Tiktok clips, Tweets, etc.

- Be a big fish in a small pool. Find out what you want to focus on, then go deep. Aim to own your place in that market.