Feeling lost in your business pivots? Join Ati's honest chat with Daisy Mack about navigating the messy middle. Forget perfect success stories – hear the real deal on business shifts and trusting your inner voice. A must-listen if you're questioning your path and craving truth about growth. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, ...
Jun 24, 2025•40 min•Ep. 70
In this juicy episode, I’m joined by the incredible Emily Rose to explore how sensual movement and embodiment can radically shift the way women and especially female entrepreneurs: lead, create, and live. Say goodbye to constant hustle and hello to flow, pleasure, and alignment. Emily shares how tuning into your body through simple, everyday rituals can unlock ease, creativity, and soul-led success. This is the permission slip you didn’t know you needed. 💸 RESOURCES MENTIONED 68. Higher Self Ha...
Jun 17, 2025•42 min•Ep. 74
🔥 SHOW DESCRIPTION If you’ve ever undercharged, overthought your pricing, spiraled after a big sale, or plainly have shitty feelings around money , this episode is a must. Ati shares the truth about what it really takes to move past money shame and isolation in your business. This conversation is raw, powerful, and will shift how you see money, community, and your role as a leader. This is the behind-the-scenes of how Be You Brand Live was built—not just as an event, but as a live activation ex...
Jun 10, 2025•26 min•Ep. 73
SHOW DESCRIPTION This is the tapping meditation I promised you in Episode 70! If you've been holding back from showing up boldly in your business, struggling with sales anxiety, or battling the "ick" around selling your services, this powerful EFT (tapping) session is specifically designed to rewire those limiting beliefs. In just 15 minutes, you'll move from fear and doubt to confidence and clarity about your worth and your message. 🎥 WATCH the full tapping demonstration on YouTube to follow a...
Jun 03, 2025•19 min•Ep. 72
Feeling overwhelmed, doubtful, or stuck — even as your business grows? You’re not alone. In this episode, we dive into the entrepreneurial spiral: the fear, burnout, and self-doubt that even successful women business owners face. Discover mindset tools and practical strategies to help you lead yourself out of emotional crashes and back into alignment. Whether you're a seasoned entrepreneur or just starting out, this is your reminder: success doesn’t mean you won’t struggle, but you can move thro...
May 27, 2025•30 min•Ep. 71
SHOW DESCRIPTION DM “AUTHENTIC” to @ati.g.branding on Instagram for the 10 authenticity questions What if the real you—the one behind the doubt, the scroll, and the shoulds—is the key to everything you want? In this electric keynote live from EmpowHER Detroit, Ati brings down the house with truth bombs on authenticity, visibility, and radical self-expression. Whether you’re a business owner, a woman with a big dream, or somewhere in between, this episode will unlock your next level. This isn’t a...
Apr 22, 2025•24 min•Ep. 69
SHOW DESCRIPTION In this transformative episode, Ati sits down with Alessia Citro, author of "Higher Self Habits," to uncover how tiny, consistent actions can build unstoppable self-trust and confidence. Learn why traditional habit-building advice fails women and discover a powerful feminine approach to creating habits that stick without burning out or feeling restricted. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://at...
Apr 08, 2025•43 min•Ep. 68
This episode was recorded LIVE! During Be you brand live 2024 in Las Vegas NV! SHOW DESCRIPTION: Are you tired of budgeting, feeling money shame, and struggling to define your version of financial success? This powerful episode was recorded live during our fireside chat at the Be You Brand Live Event 2024, where Lisa Chastain was our closing speaker. I was so profoundly obsessed with this conversation, I knew I had to bring it to the masses! In this empowering chat with money coach Lisa Chastain...
Apr 01, 2025•36 min•Ep. 67
SHOW DESCRIPTION Ever wondered how to land your first speaking gig without waiting for an invite? In this solo episode, I'm sharing exactly how I created my own stage and positioned myself as an expert by hosting my first event. Discover how this bold step quickly grew my community, visibility, and income—and how you can confidently do the same! CONNECT WITH ATI Ready to build a personal brand you're proud of? ✨ Free Quiz: Profitable Personal Brand Quiz ✨ Free Download: Visibility Power Play Con...
Mar 25, 2025•27 min•Ep. 66
SHOW DESCRIPTION Ever wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create transformative events that sell out. If you've ever dreamed of making a bigger impact while staying true ...
Mar 18, 2025•45 min•Ep. 65
SHOW DESCRIPTION In this power-packed episode, business mentor and community building expert Haley Westfall reveals how to transform your event attendance into meaningful relationships and profitable opportunities. Learn why most people fail to see ROI from networking events and discover actionable strategies to maximize your investment in in-person connections. Whether you're an extrovert or introvert, you'll walk away with practical tools to make every event count. FEATURED EVENT ANNOUNCEMENT ...
Feb 11, 2025•31 min•Ep. 64
BRAND TO BANK ACCELERATOR -EXCLUSIVE OPPORTUNITY! Ready to turn your personal brand into a client-attracting machine? Join us for this groundbreaking 5-day virtual event that's transforming how women entrepreneurs build profitable brands. February 24-28, 2024 Early bird pricing available until February 3rd! ➡️ Register now: https://atigrinspun.com/brandtobank/ SHOW DESCRIPTION Ready to discover why some personal brands rake in consistent income while others struggle to make a single sale? In thi...
Feb 04, 2025•20 min•Ep. 63
Learn the truth behind common content marketing myths and discover how to create a strategy that actually drives conversions. Building on her previous episode about predictable revenue, Ati tackles three myths that could be slowing down your business growth and preventing you from connecting with your audience effectively. She shares practical advice on how to create messaging that not only attracts but also converts your ideal customers. If you’re ready to stop spinning your wheels with content...
Jan 18, 2025•29 min•Ep. 62
Discover how to transform your business from unpredictable income to consistent, scalable revenue with a proven six-figure profit planning system. In this powerful episode, Ati shares the exact framework she uses to help entrepreneurs create predictable income through strategic "trigger events" - without getting stuck in complicated tech or endless social media content creation. Learn how to build both your brand authority and sales pipeline simultaneously with this practical, implementation-foc...
Jan 07, 2025•28 min•Ep. 61
Join Ati for a powerful year-end reflection episode where she vulnerably shares the 11 most transformative lessons from her entrepreneurial journey in 2024. From separating identity from business to making expansive decisions, these insights will help you build a more authentic and profitable personal brand in 2025. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Ready to get massive Clarity on your ...
Dec 31, 2024•1 hr 7 min•Ep. 60
Learn how to navigate the holiday season as a business owner without guilt or stress. In this episode, Ati shares practical strategies and mindset tools to help you take time off while maintaining your business momentum. Perfect for entrepreneurs struggling with work-life balance during the holiday season. CONNECT WITH ATI Ready to build a personal brand you are proud of:Free: ✏️Take the profitable personal brand quiz and get your immediate next step to become profitable https://atigrinspun.com/...
Dec 24, 2024•36 min•Ep. 59
Ready to build a personal brand you are proud of: ✏️FREE: Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs EP 58: Giving yourself th...
Dec 17, 2024•38 min•Ep. 58
57. What platform you should focus on to grow your brand right now? "F*ck being everywhere. Be where your people are." - Ati Grinspun ----more---- Get your ticket for Be you Brand live 2025 At the lowest it will EVER be. Tix go on sale Thanksgiving day! head to https://atigrinspun.com/beyoubrandliveevent/ And get your tickets for you and a bestie! See you in September ! ----more---- Ready to stop spreading yourself thin on social media? In this episode, we're diving deep into why trying to be ev...
Nov 26, 2024•15 min•Ep. 57
56. Navigating your marriage and its Impact on biz success w/ Julie Tran In this episode, Ati sits down with Julie Tran, a marriage coach for women entrepreneurs, coaches, and healers, to discuss the crucial role that a supportive marriage plays in business success. Episode Highlights: Why having a supportive partner is crucial for entrepreneurial success How personal growth in marriage translates to business growth The INSPIRE method for better communication with your spouse Understanding the c...
Nov 15, 2024•37 min•Ep. 56
In this episode of Be You Brand Podcast, I take you on a walk with me as I share insights on a major up-level I've been experiencing since our annual Be You Brand Live event. I’m diving deep into what alignment looks like for me right now—embracing spaciousness, quality, and authenticity in both life and business. This episode explores my journey of evaluating each part of my business, identifying areas to simplify with the “Do, Delete, or Delegate” method, and focusing on what feels truly align...
Oct 29, 2024•21 min•Ep. 55
In this episode, I break down why most entrepreneurs are building their brands backwards and reveal my strategy-first framework that will transform how you show up in your business. If you're tired of creating content that doesn't convert and ready to build a brand that attracts your ideal clients, this episode is for you. TIME STAMPS: [2:13] The costly mistake that's keeping you stuck in the visibility hamster wheel [5:47] Unlock the secret to making your offers irresistible to your ideal clien...
Oct 24, 2024•17 min•Ep. 54
Melissa Robinson-Weinmiller is an EQ via empathy coach and consultant who teaches leaders how to tap into their emotional intelligence skills to increase innovation, productivity, and profit. She shares her personal journey of being assaulted in the workplace and how it led her to study empathy and emotional intelligence. Join us in a conversation about self-compassion and self-empathy for entrepreneurs and business owners, where we discuss the gray area between empathy and feeling pity for ones...
Oct 15, 2024•39 min•Ep. 53
Hey there, beautiful women brand builders! Welcome to another kickass episode of the Be You Brand Podcast. Today, we're diving deep into some real talk about women supporting women in business and life. No bullshit, just pure, unadulterated truth bombs coming your way! Alright, let's break it down for you: Fresh off our Be You Brand Live event, I'm spilling the tea on why it's so important for us ladies to have each other's backs. Buckle up, 'cause I'm getting personal here. I'm sharing my own j...
Oct 08, 2024•34 min
Ready to build a personal brand you are proud of: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat 🎫Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook...
Sep 10, 2024•20 min•Ep. 51
50. Celebrating 50 Episodes: my Top Lessons Learned Ready to build a personal brand you are proud of: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ - 📣Book a Discovery Call with Ati ( send Ati a Dm to Ati when you Book!) Inquire about the Be you Brand academy https://calendly.com/atigrinspun/discoverychat - 🎫Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ - Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Persona...
Aug 20, 2024•33 min•Ep. 50
Transitioning Your Side Hustle to a Full-Time Business: Key Steps Ready to build a personal brand you are proud of: Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Join us at the only Personal brand based business program - the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female ent...
Aug 06, 2024•45 min•Ep. 49
In this episode of the Be you Brand Podcast, I welcome career coach and strategist Angel Ferrer. We dive into the journey of personal discovery and discuss the challenges of aligning your story with your business. Angel shares her experience of contributing to our collective book, 'Be You Brand: Your Story, Your Business, Your Way,' highlighting the importance of self-reflection. You'll hear about the transformative power of writing and sharing your story, and our mission to help women globally ...
Aug 01, 2024•27 min•Ep. 48
In this episode of the Be Brand podcast, I’m interviewing Adriana Keefe about her journey with human design and how she used it to rebrand herself. You know I love human design and Adriana shares her personal story of feeling unfulfilled in her career and her search for something more. She discovered human design and found validation and clarity and while she resisted embracing her expertise in human design at first, she realized the power of her knowledge and the impact she could have on others...
Jul 22, 2024•39 min
This episode is the second part of the previous episode where we continue to explore how core values play a crucial role in marketing and personal branding, offering actionable tips for identifying and leveraging these values to grow a business. We delve into the importance of personal branding and authenticity. I share some insights on building a successful personal brand rooted in core values and genuine self-representation. Key points include the transformative power of networking, attending ...
Jul 19, 2024•29 min
Tune in to this latest episode of the Be You Brand where Jen Vasques interviews me and we discuss how core values play a crucial role in marketing and personal branding, offering actionable tips for identifying and leveraging these values to grow a business. I highlight the significance of using feedback from others to refine one’s brand and the transformative power of understanding and accepting one's unique journey. We delve into my journey of pivoting my business to focus on women entrepreneu...
Jul 18, 2024•30 min
